Learning Area EPP – INDUSTRIAL ARTS Grade Level 6

W5 Quarter Fourth Date

I. LESSON TITLE Marketing Products
II. MOST ESSENTIAL LEARNING
- markets products, TLE6IA-0e7
COMPETENCIES (MELCs)
III. CONTENT/CORE CONTENT Demonstrates an understanding of knowledge and skills in enhancing/decorating
products as an alternative source of income
IV. LEARNING PHASES AND LEARNING ACTIVITIES
I. Introduction (Time Frame: Day 1)

Product marketing is a process of promoting and selling a product to a customer. Also product marketing is
defined as being the intermediary function between product development and increasing brand awareness. For
example, product management deals with the basics of product development within a firm, whereas product
marketing deals with marketing the product to prospects, customers, and others. Product marketing, as a job
function within a firm, also differs from other marketing jobs such as social media marketing, marketing
communications ("marcom"), online marketing, advertising, marketing strategy, and public relations, although
product marketers may use channels such as online for outbound marketing for their product.
Packaging is the science, art and technology of enclosing or protecting products for distribution, storage,
sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging
can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end
use. Packaging contains, protects, preserves, transports, informs, and sells. In many countries it is fully integrated
into government, business, institutional, industrial, and personal use.

Creative packaging and labeling techniques

Every product that is available in the market has its own distinct packaging and labelling. Packaging and
labelling are important because they add to the marketability of the product.
In order to succeed in the market, your product must be competitive. Most companies invest time, effort, and
resources on their product’s packaging and labelling, to ensure that they are designed appropriately and that
they are attractive and distinct.
Packaging and labelling are usually considered a part of the overall “marketing strategy” to further promote the
product.

Packaging
Any type of packaging is dependent on the form, texture, and nature of the product. Some packaging
requirements that should be considered for finished products are the following...
1. Protection. The packaging should protect the product form its original location to its destination, the
distribution scheme that is undergoes,and the time or duration the protection is required. The moistening of the
product may happen during the transporting of products.
2. Durability. Packaging materials must withstand the distribution stresses that may be encountered. These
stresses include stacking, dropping the package, abrasion and the surface of the package that cause inlets for
moisture.
3. Appearance. If you want to get the attention of the buyer 3. Reinforce Your Brand – Development branding is
popular in organizational leadership. This process reveals information to help leaders to learn other ways to be more innovative.
It is important because it is recognized as one of the main drivers for success. It gives organizational sustainability such as brand
maintenance.
4. Disposability. The packaging should adhere to the rules of waste disposal. Waste reduction must be the top
priority when it comes to packaging.
5. Cost. Packaging should always offer an affordable cost to the buyer, taking into consideration the required
functions of packaging for the product.

Labeling Finished Product

Packaging comes with labeling. The government requires that we follow the standards of labeling
products. Labeling terminologies should be easily understood by the customers. Important information in your
finished product labels must include the following… brand name, logo, materials used, safety precautions, and
supplier or manufacturers.
Labelling, on the other hand, serve the dual purpose:
• Providing the necessary information about the product such as its contents, features, instructions as to its
usage, and manufacturing information.
• Promoting the product with the use of branding, and attractive, colorful marks.

Technology –assisted and other means of product marketing

The following are the appropriate marketing strategies that can be applied in selling enhanced or
decorated finished products.
1. Print Media. Finished products can be marketed in print advertisements such as newsmakers, magazines,
brochures, and flyers.
2. Product display. Finished products can be displayed and sold in exhibits, markets and bazaars.
3. Internet marketing. This is promoting the finished products through the internet, e-mail, and social
networking sites. Consumers nowadays spend most of their time surfing the Internet. Given the situation,
entrepreneurs specifically use various social networking sites such as Facebook and Instagram and other
websites (e.g. OLX Philippines, Ayos Dito, Sulit) or applications (e,g. Viber, Facebook, Messenger) to reach
their consumers. With the help of these websites and applications, entrepreneurs are able to post pictures
of their products for free by making a personal account. Transactions between the buyer and seller may
be done using chat, call, or text.

Computes Income from Sales

You should be able to come up with a competitive pricing or your finished products but you have to make
sure that you will have goo revenue returns. You must be aware of the current prices and these products though
inspecting other sellers and know how to compute your products income from sales there are a number of
methods that you can adopt from computing your product’s income.

Computing for Earnings

A person or group who ventures into business has one ultimate goal: to earn profit. The continued existence
of the business is highly dependent on the following factors:
• Ability to sell products and/or services and
• Ability to keep operating costs and expenses down while maintaining the quality of merchandize.
The formula for computing business profit is as follows:
Profit (business income) = Sales(Revenue) - Expenses
Profit (business income) is the amount earned from the sales of products and/or services after operating
costs and expenses have been deducted.
Sales (revenue) is the amount of money received from the customer in exchange for the product and/or
service provided and sold.
Expenses include the amount paid/spent to produce the product or undertake the service including the
cost of:
• Materials and equipment
• Labor
• Packaging and labelling
• Marketing and promotions
• Damage to goods and spoilage
• Utilities (electricity, water, transportation, telephone, internet, etc.)
• Other expenses

Sample computation
1. Sold 25 wooden jewelry boxes in a month with a selling price of PHP150 each item. To get the total revenue,
multiply the selling price of the item with the total items sold.

Selling price PHP 150.00

Total items sold x 25____
Total sales (revenue) PHP 3,750.00
2. To get the total expenses, add expenses in a month such as utilities, bills and transportation of sold
products.
 Electricity PHP 400.00
Water 350.00
Telephone 500.00
Transportation 300
Total expenses PHP 1550.00

3.Compute the business income by deducting the total revenue with total expenses.

Total revenue PHP 3,750.00

Total expenses PHP 1,550.00
Profit (business Income) PHP 2,200.00

In computing profit (business income), to determine if the business is going well, your total revenue (sales)
must be more that your total expense so you will not have negative income.

D. Development (Time Frame: Day 2)

Learning Task 1: Answer the following question in a clean sheet of paper.

1. Name the Important information in your finished product labels.
2. Why is labelling and packaging of products important?
3. What are the appropriate marketing strategies that can be applied in selling enhanced or decorated finished
products?
4.How do we compute for the profit?

E. Engagement (Time Frame: Day 3)

Learning Task 2 : Given the sales and cost of expenses, compute for the profit. Answer it on a clean sheet of paper
1.Sales 520.00
Cost of Expenses 350.00
2.Sales 750.00
Cost of Expenses 520.00

A. Assimilation (Time Frame: Day 4)

Learning Task 3: Answer the questions in a clean sheet of paper.

1.List down the appropriate marketing strategies that can be applied in selling enhanced or decorated finished
products.
2. What are things to consider in packaging finished products?
3. What is the importance of having profit in your business? Explain your answer.
V. ASSESSMENT (Time Frame: 5)
A. Create your own label of products. Use these standards to derive an output…
Brand Name:
Logo:
Materials used:
Safety precautions:
Supplier or manufacturers:

B. “Important information in your finished product labels must include the following… brand name, logo,
materials used, safety precautions, and supplier or manufacturers.”
From the statement above, what importance of having brand
name, logo, materials used, safety precautions, and supplier or manufacturers in packaging? (you may ask store
owner or product seller) in your community.
VI. REFLECTION (Time Frame: Day 5)
• Communicate your personal assessment as indicated in the Learner’s Assessment Card.
Personal Assessment on Learner’s Level of Performance
Using the symbols below, choose one which best describes your experience in working on each given task. Draw it in the column
for Level of Performance (LP). Be guided by the descriptions below:
¶ - I was able to do/perform the task without any difficulty. The task helped me in understanding the target content/ lesson.
ü - I was able to do/perform the task. It was quite challenging, but it still helped me in understanding the target content/lesson.
? – I was not able to do/perform the task. It was extremely difficult. I need additional enrichment activities to be able to do/perform this
task.
Learning Task LP Learning Task LP Learning Task LP Learning Task LP
Number 1 Number 3 Number 5 Number 7
Number 2 Number 4 Number 6 Number 8

VII. REFERENCES Book

-Lory C. Balaoing, Erwin R. Callo, Maria Nora N. Soriano, Nora Narvaez-Soriano Fun with HELE 6:
Quezon City, ABIVA Publishing House Inc., 2018
-Curriculum Guide in Technology and Livelihood Education 6
- The Basics of Better Family Living 6 by Gloria A. Peralta, Ed.D., et. al
- Home Economics and Livelihood Education by Josephine C.Bernardino, et.al

Prepared by: MARY JANE L. DAVE Checked by: JOEL D. SALAZAR