I- PRETEST

Give two importance of marketing your business.

DIVINE GRACE MONTESSORI 1.

AND HIGH SCHOOL – TAYUG
2.
TAYUG, PANGASINAN
II.
TECHNOLOGY AND Marketing refers to the building up of a demand, finding of
LIVELIHOOD potential buyers, and transacting or negotiating the product
MODULE 8 - GRADE 8 price and terms of sale. Moreover, marketing or selling is an
activity directed at satisfying the buyers' needs and wants
COST OF PRODUCTION through an exchange process. Remember that in the
production and marketing of processed fruits and vegetables,
AND MARKETING OF the two types of expenses, production cost an operating
PROCESSED FRUITS AND expenses, discussed in the previous chapter apply.
VEGETABLES
Learning Objectives: Factors in Marketing Products

 Define Marketing; There are factors that affect marketing products, which are
processed fruits and vegetables in this case. The factors are
 Identify factors in marketing as follows:
products;
Establishing or Initiating a Demand
 Enumerate the importance of
This can be done through the newspaper, television, radio,
marketing.
billboard, and flyer. An entrepreneur should be persuasive
enough in making customers buy his or her products.

Searching for Customers

This is material is a property of the school,
unauthorized distribution and/or An entrepreneur who sells products must reach out to
dissemination by any means is highly customers. This means working hard to locate a good market
prohibited.
This can be done through posting on the Internet, creating
websites for the products, hiring salespersons, and calling
possible customers.

Negotiating the Price and Terms

In marketing, an entrepreneur must constantly discuss the

time of payment, the person who will pay for the delivery,
and the delivery schedule.
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DIVINE MONTESSORI AND HIGH SCHOOL OF TAYUG
TECHNOLOGY AND LIVELIHOOD EDUCATION
MODULE 8 - GRADE 8
COST OF PRODUCTION AND MARKETING OF PROCESSED FRUITS
AND VEGETABLES
Importance or Marketing

The success of every entrepreneur is dependent on his or her ability to sell. Selling is important for the
following reasons:

1. It helps obtain the needed cash immediately.

2 It introduces a new product to the market.

3. It aids in exposing and promoting the product

4. It benefits the business by gaining more profit,

Pricing the Processed Fruits and Vegetables

The success of business transactions depends on the willingness of customers to buy products at the
assigned price and on the willingness of sellers to sell the products at the same price. The net income
a business earns after covering all expenses is called profit. There are a number of methods an
entrepreneur can adopt for pricing his or her product. Some are complicated, others are a simple
doubling of the product's cost of materials and labor. Another method is finding out competitor prices
for the same product and trying to lessen the obtained prices to arrive at a price for the entrepreneur's
own product. There should be a close relationship between price, cost, and expenses and the amount
of profit The entrepreneur should consider a realistic profit based on the market prices that can be
charged. The method below can be used:

Formula:

Total Sales or Total Cost of Orders-Production Expenses= Gross Profit

Gross Profit - Operating Expenses Net Profit

Packaging Processed Fruits and Vegetables

Any type of packaging is dependent on the form, texture, and nature of the product. Some packaging
criteria that should be considered are the following:

1 Protection.

The packaging should protect the product from where it came from to its destination, the distribution
scheme that it undergoes, and the time or duration the protection is required. Packaging materials
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DIVINE MONTESSORI AND HIGH SCHOOL OF TAYUG
TECHNOLOGY AND LIVELIHOOD EDUCATION
MODULE 8 - GRADE 8
COST OF PRODUCTION AND MARKETING OF PROCESSED FRUITS
AND VEGETABLES
must act as a fence for unwanted contaminants. One of the causes of product deterioration is moisture
or water. The moistening or watering of a product may happen during its distribution and transport.
Moreover, many products can be affected by acquiring external odors while being transported or
stored.

2Durability

Packaging materials must withstand the distribution stresses that may be encountered. These
distribution stresses include incorrect stacking, dropping the package that can cause leakage of the
processed product, and abrasion of the surface of the package that can cause inlets for moisture
spoiling the product

3 Exterior Appearance.

If an entrepreneur wants to set the attention of the customers, he or she should make sure that the
packaging is attractive and represents the products' identity. The packaging should clearly give
information about the ingredients and display the product's price. The appearance should motivate
the customer to buy the product

4 Disposability.

The disposal of packaging should adhere to the rules on Waste disposal. The use of impractical and
useless resources must be lessened to a great extent. Waste reduction must be the top priority of the
entrepreneur when it comes to the choice of packaging

5 Cost

Packaging should always offer a minimum overall cost to the seller. Nonetheless, the seller,
considering the cost packaging to be kept at minimum, should make sure that the required functions
of packaging are present or the business may incur losses.

Vacuum Packaging

Food maintains freshness and flavor three to five times when vacuum packaged. Vacuum packaging
air is removed from the package. The pack 1s then hermetically sealed to maintain the vacuum.
Moisture, cured meat, smoked fish, and fresh vegetables and fruits are for this kind of packaging.

Advantages of Vacuum Packaging

Vacuum packaging offers several advantages. They are listed below:

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DIVINE MONTESSORI AND HIGH SCHOOL OF TAYUG
TECHNOLOGY AND LIVELIHOOD EDUCATION
MODULE 8 - GRADE 8
COST OF PRODUCTION AND MARKETING OF PROCESSED FRUITS
AND VEGETABLES
1 Vacuum packaging protects the product from bacteria and growth of fungi, hence lessening the
occurrence of food borne illnesses.

2 It prevents spoilage or deterioration in flavor and texture of the product.

3 It prevents "freezer burn" that can lead to unpleasant changes in flavor and texture. It reduces the
amount of food wastes that need to be discarded

4 It permits for proper portioning and control of food quantities served, used, or eate

5 It helps extend the shelf life of a product.

6 Remember that vacuum packaging is still not a substitute for canning and dehydration, but it will be
good to consider it since vacuum packed foods taste fresh and last long.

III- ACTIVITY
I- Answer the following questions.
1. What is the importance of marketing?
2. How would you know if the packaging is suitable for the product?
3. For you, is it better to use vacuum packaging than other packaging?