JULY 24, 2022

MARKETING PROJECT GRADE 12

-AIYUB ARIF GR 12B2

ACKNOWLEDGEMENT
 I would like to thank Surya Ma’am for all her
guidance and help.
 I would like to thank the central board of
secondary education for this opportunity
through this project.
 In the end, I would like to thank my school for
help.
BRANDING

Branding can be defined as name, term, sign, symbol or design or a

combination of them which is intended to identify and distinguish the
product of one firm with other. It is the means that differentiates products
of one producer with competitors.

WHAT DOES BRANDING MEAN?

Branding is one of the most important elements of a product mix. It is an

important decision regarding the sale of the product under the
generic name or a specific brand name. Under the branding process,
an organization decided what will be the name of the product, the logo, and
the image for the product.

BRANDING STRATEGY

Brand strategy is an important part of a business plan that outlines

how the company will build rapport and favorability within the
market. The goal of a brand strategy is to become memorable in the eyes
of the consumer so that they decide to patronize your business over the
competition.
DIFFERENT TYPES OF BRANDING

Here are the 8 types of branding

 Personal branding
 Product branding
 Service branding
 Retail branding
 Cultural and geographic branding
 Corporate branding
 Online branding
 Offline branding

PERSONAL BRANDING

Personal branding is the process of creating an identity for yourself as

an individual or business. This involves developing a well-defined and
consistent look, message, and presence online and offline.

PRODUCT BRANDING

Product branding is the application of branding strategy principles to a

specific item or product. It's the associating of a symbol, name, and design
with a product to create a recognizable identity for that item.
SERVICE BRANDING

Service Branding is a strategy in which a provider's services become its

products, which can then be uniquely marketed to optimize reach and sales.

RETAIL BRANDING

Retail Branding is a strategy in which a retailer's stores become its

products, which can then be uniquely marketed to optimize reach and sales

CULTURAL AND GEOGRAPHIC BRANDING

Cultural branding is a kind of storytelling method, used not only to get
customers connected with your company on a deeper level, but to build a
better understanding of your brand's purpose, While Geographic
branding is branding for cities, states, regions and even countries.

CORPORATE BRANDING

Corporate branding refers to a company's image or identity and the way
it's presented to customers. 
ONLINE BRANDING

Online branding is defined as a brand management technique that uses

online channels as a powerful medium to position a brand in the target
market.

OFFLINE BRANDING

Offline branding encompasses all of a company's marketing materials

that aren't digital.

BRANDING ADVANTAGES TO MARKETERS

1. Increases Brand Recognition

2. Improves Customer Loyalty to Your Brand
3. Positive Word of Mouth Marketing
4. Higher Advertising Effectiveness on Customers
5. Lower Price Sensitivity
6. Engaged Employees Who Are Proud to Work at Your Company
BRANDING ADVANTAGES TO CONSUMERS

1. Customer Recognition
2. Customer Loyalty
3. Consistency
4. Improve Company Values
5. Credibility
6. Brand Equity
7. Attracting Talent

SAMPLES OF BRANDING

Here are 4 samples of branding.

1. Tesla — Brand Purpose

2. Apple — Brand Values
3. Nike — Brand Tagline
4. Amazon — Brand Positioning
PRODUCT 1 – INSTANT NOODLES

- Instant noodles are sold in a precooked and dried noodle block, with
flavoring powder and/or seasoning oil.

- The flavoring is usually is a separate packet, although in the case of

cup noodles the flavoring is often loose in the cup.

- Some instant noodles products are sealed packed; these can be

reheated or eaten straight from the packet/container.

- Dried noodle blocks are cooked or soaked in boiling water before

eating.

Target Group of Customers:

Income Group – Low-income group, Middle-income group

Age – 8 and above

Gender – Male and Female
BRAND 1 – Cup Noodles

- Instant noodles were invented in 1958 by Momofuku Ando, the

Taiwanese-born founder of the Japanese food company Nissin.

- Cup noodles is a brand of instant ramen noodles manufactured by

Nissin, packaged in a foam food container with a hard plastic or paper
cup.

- Nissin Food’s target customers are mainly university students.

BRAND 2 – Maggi

- Maggi is an international brand of seasonings, instant soups and

noodles that originated in Switzerland in late 19th century. The Maggi
company was acquired nu Nestle in 1947.

- Ever since its launch in India in 1983, this brand has become
synonymous with noodles. The bright red and yellow colors of the
packet with the brilliant blue”2-minute Noodles” printed on it has
found a place on every kitchen.

- Over the years, Maggi has grown as a brand and positioned itself as a
“Fast to cook! Good to Eat!” food product.
PRODUCT 2 - CHOCOLATES

- Chocolate is a typically sweet, usually brown food preparation of

Theobroma cacao seeds, roasted and ground.

- It is made in the form of a liquid, paste, or in a block, or used as a

flavouring ingredient in other foods.

- Chocolate consumption is gaining popularity in India due to

increasing prosperity coupled with a shift in food, Cocoa requirement
is growing around 15% annually.

- Chocolates are today consumed by people of all age groups, and it has
also become best gifts of all celebrations

Target Group of Customers:

- For younger age groups, a sweeter milk chocolate is made, but for
older age groups 45 and above a darker and more bitter chocolate is
the one preferred, there is no gender segmentation.
BRAND 1 – MALTESERS

- Maltesers are a confectionary product manufactured by Mars,

Incorporated. Maltesers consist of a roughly spherical malted center,
surrounded by milk chocolate

- Maltesers were created by the American Forrest Mars, Sr in England

1936 and first sold in 1937. They were originally described as
‘Energy balls’ and aimed at slimming women.

- The current Malteser’s slogan is “The lighter way to enjoy chocolate”

Earlier Slogans have included; “The chocolates with the less fattening
center, “No ordinary chocolate” and “Nothing pleases like Maltesers”
BRAND 2 – HERSHEYS

- The Hershey Company is the largest producer of quality chocolate in

North America and a global leader in chocolate and sugar
confectionery.

- It was founded by Milton S. Hershey in 1894 as the Hershey

Chocolate Company

- Headquarter in Hershey, Pennsylvania, The Hershey Company has

operations throughout the world with more than 12,000 employees.
PACKAGING

Packaging - The wrapping material around a consumer item that serves

to contain, identify, describe, protect, display, promote and otherwise make
the product marketable and keep it clean.

What is the meaning of Packaging?

Meaning of packaging in marketing, Packaging is the science, art and

technology of enclosing or protecting products for distribution, storage,
sale, and use. Packaging also refers to the process of designing, evaluating,
and producing packages.

What are the levels of Packaging?

The 3 Levels of Product Packaging:

- Primary Packaging
- Secondary Packaging
- Tertiary Packaging.
Primary Packaging

Primary packaging is the packaging in direct contact with the product

itself and is sometimes referred to as consumer or retail packaging. The
main purpose of primary packaging is to protect and/or preserve, contain
and inform the consumer.

Secondary Packaging

Secondary packaging is the exterior packaging of the primary packaging

that groups packages and further protects or labels the drug product.

Tertiary Packaging

Tertiary packaging is used to group larger quantities of SKUs to transport them

from point A to point B.
Functions of Packaging

- Product Identification
- Product Protection
- Product Promotion
- Convenience

Product Identification

Product identification is a broad category of labeling that includes functions

such as product traceability, brand protection, and various information
labels.

Product Protection

Protective packaging is designed purposely to shield mailed items from any

physical harm and damage. In transport, packages are subject to dropping,
rough handling and movement from vehicles, making them prone to
damage.

Product Promotion

Packaging is very important in the promotion of a product.

Good packaging and interesting aesthetics will attract the attention of
potential customers.

Convenience

Convenience packaging means material used in addition to primary

packaging to facilitate residential consumers' handling or transportation of
one or more products, such as boxes and bags.
Advantages of Packaging

- Packaging protects the product

- Packaging keeps the product from going bad
- Packaging decreases costs
- Packaging informs about the product
- Packaging provides hygiene

Disadvantages of Packaging

- Higher weight incurs higher transport costs than other types of

packaging
- Lower resistance than other materials to fractures, scratches and
thermal shock.
- More variable dimensions than metal or plastic containers.
- Non-recyclable packaging leads to pollution
- Serious hazards from glass splinters or fragments in foods.
PRODUCT 1 – INSTANT NOODLES

BRAND 1 – NISSIN

--------> PRIMARY PACKAGING

--------> SECONDARY PACKAGING

--------> TERTIARY PACKAGING

BRAND 2 – MAGGI

--------> PRIMARY PACKAGING

--------> SECONDARY PACKAGING

--------> TERTIARY PACKAGING

PRODUCT 2 – CHOCOLATES

BRAND 1 – MALTESERS

--------> PRIMARY PACKAGING

--------> SECONDARY PACKAGING

--------> TERTIARY PACKAGING

BRAND 2 – HERSHEYS

--------> PRIMARY PACKAGING

--------> SECONDARY PACKAGING

--------> TERTIARY PACKAGING

LABELING

Labeling is a part of Branding and enables product identification.

What is the meaning of Labeling?

It is a printed information that is bonded to the product for recognition and

provides detailed information about the product. Customers make the
decision easily at the point of purchase seeing the labelling of the product.

Functions of Labeling

- Labeling identifies the product.

- Labeling grades the product
- Labeling describes the product
- Labeling promotes the product
- Labeling protects the customer

Labeling Identifies the Product

Label helps to identify the product and brand. It popularizes the product
and its brand name.
Labeling Grades the Product

Label helps to express grade of the product. For example, wheat can be
express with the grades such as 1, 2, 3, 4. Label becomes useful to grade any
product according to its quality.

Labeling Describes the Product

Label gives introduction of the product, describes and expresses its grade.
Information and instructions about- who manufactured the product, when
and where it was manufactured, how many ingredients have been used in
it, how to use the product, how to keep the product safe.

Labeling Promotes the Product

Label helps to promote the product. Customers' attention is drawn by

attractive and fascinating graphs, figures or marks. This motivates the
customers to buy the product. Label plays and important role in sales and
distribution as it makes the customers take buying decision.
Labeling Protects the Customers

Label protects the customers. As maximum selling price, quantity, quality

etc. are mentioned on the label, the customers are protected from the
possible malpractice of middlemen.

Advantages Of Labeling

- Labeling helps in describing the product and specify its content.

- Labeling helps in giving product identification.
- Labeling helps in grading the product.
- Labeling helps in promotion of the product or services.

Disadvantages of Labeling

- For an illiterate population, it is of no use.

- It increases the cost of the product.
- Labeling is effective only where goods are standardized.
- It enables the customer to weigh and compare the advantages of
products before they are used. . This ultimately ends in discarding of
one product in favour of the other.
PRODUCT 1 – INSTANT NOODLES

BRAND 1 – NISSIN
BRAND 2 – MAGGI
PRODUCT 2 – CHOCOLATE
BRAND 1 – MALTESERS
BRAND 2 – HERSHEYS