introduction

Packaging is one of most important parts

of marketing. As clothing is for humans
,packaging is for products.
Packaging refers to the act of designing
and producing the container or wrapper
of a product. Packaging plays an
important roal in determining customers
attitude towards the product sometimes
by looking at the packaging the customer
tries to access the product quality.
Attractive packaging is one of the
important factors in success of a product
and performs better.

Levels of packaging:

1.primary packaging

2.secondary packaging

3.tranportation packaging

1.primary packaging:

It refers to the products of immediate container

Ex. Toothpaste

2.secondary packaging:
 It refers to additional layer ofprotection that are
kept the product are ready for use.

Example:- A toothpaste tube comes in a cardboard box. When a consumer

using the toothpaste he disposes of box but retain the primary tube

3.transportation packaging:

It refers to further packaging necessary for

storage a transportation

Example:- A toothpaste manufacture may send the goods to retailer in a

carbolated box

functions of packaging:

1.product identification :

Packaging greatly helps in identification of

product. A nivea jar can be easily identified by its blue colour packaging. It
give the product unique identify

2.product protection:
Packaging protects the contects of a product from
spoilage, breakage, leakage , forage ,damage climatic effect
etc.

This kind of protection is required doing storing distribution

and transportation of product

3.Facilitating use of product:

The size and shape of package should be such that it

should be convinent to open handler & use consumer

4.product promotion:

Packaging is also used for promoting purposes. An attractive

color , photograph or type phase many be used to draw
attention for people at purchasing time.

Packaging makes product to look different & unique with

Different product that people attracted towards it & products
Get Promoted.