Packaging

Entrepreneurship
Packaging…
 refersto the outside appearance of a
product, or the way it is presented.
 isdesigned to protect the product from the
time it is produced until it is consumed.
 Ifthe product is not protected during the
distribution phase, it could be damaged or
destroyed.
Packaging serves many
important purposes
Packaging identifies the product, describes
its features and benefits, and complies with
government rules on specifying its
contents, weight, chemical composition,
and potency. Packaging provides easy
brand identification for the consumers.
Packaging serves many
important purposes
Packaging differentiates the
product form its competitors and
even from its other brand
offerings.
Packaging serves many
important purposes
Packaging lengthens the lifespan,
physically protects, and extends the
usefulness of the products. Vacuum-
packed or aseptically packaged
products prolong the shelf lives of
many food and beverage items.
Packaging does not refer only
to the wrapper or container
of the product. It can mean
the bundle of products or
services that are put together
to attract and delight
customers.
Activity

Using thick-sized papers (construction

papers, cartolina, etc), scissors,
rulers, glue or tapes, coloring or
painting materials, etc., each member
will design a package for the group’s
product.
thick-sized papers
(construction papers, cartolina,
etc),
scissors,
rulers,
glue or tapes,
coloring or painting materials,
etc.,