Packaging 

is the technology of enclosing or protecting products for distribution,

storage, sale, and use. Packaging also refers to the process of designing,
evaluating, and producing packages. Packaging can be described as a coordinated
system of preparing goods for transport, warehousing, logistics, sale, and end use.
Packaging contains, protects, preserves, transports, informs, and sells. In many
countries it is fully integrated into government, business, institutional, industrial,
and personal use.
Package labeling or labelling is any written, electronic, or graphic communication
on the package or on a separate but associated label.

UK Risperdal Tablets 2000 in a blister pack, which was itself packaged in a folding carton made
of paperboard

Primary packaging is designed around the specific dimensions of the product and
the secondary packaging layers. The main role of primary packaging is to protect
the product from damage during storage and transportation. Often, products sit in
storage for extended periods, and the primary packaging ensures that the product
is not exposed to the external environment. Easy handling for consumers is
another facet of primary packaging.
Branding and display and logistics are the two major functions of secondary
packaging. The design of the secondary packaging is critical to product marketing.
Secondary packaging is the external, visible face of the product. Moreover,
secondary packaging protects the primary packaging and may group several
products together for ease of handling. This layer keeps the primary packaging
safe and helps it retain its original shape during transport to a retail or consumer
location. Cardboard boxes, cardboard cartons and plastic crates are common types
of secondary packaging.