EXPERIENCE
Case Study
ee
The Experts
Corinne Montzatopoutos
isthe ouner and CHO of
(Chto argos, a frst
sgromth wine extatelo te
Bordeaus ron of France,
ithe Vien
Chairman ef aren Pains
te Rose, «fly
rma manages the fist
rowih cidtaau Mouton
Fothschi, ote exzos,
snd brancec wines
Fi timated ne as resent
Clams fel by landers inal compa
‘es and oe sollons rom experts, This one
Is based on tho HES Case Study "Markatng
(Clty Nargaun” (ee no, 97-03%), by doh
Deighton, Vince Dassaly,tayland Pt, Danita
Seyersto‘er, anc Anders Soman. Wie svalae
ar hier
Vincent Dessain
asp esanetrestveds
Giese
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