Professional Documents
Culture Documents
Business Strategy
Business Strategy
Strategic Programming
Definition and evaluation of
specific action programs
(covering 6- to 18- months)
Budgeting
Strategic funds programming
and operational budgets
TCS
BP
Industry Structure
External factors determining
industry attractiveness
Business
The Strategic Agenda
OE
CT
Adaptive Processes
Strategic Agenda
Aggregate and Granular
Metrics
Experimentation and Feedback
Managerial Consensus
MANAGERIAL CONSENSUS
Saturn definition:
70% Agreement/ 100% Buy-In
CUSTOMER SEGMENTATION
Customer Tier
Description
Customer Dimension
Products
Services
Customers
Channels
End Users
Complementors
Unique Competencies
VALUE PROPOSITION
Value appropriation
10
11
Now
Future
Product/Services Scope
Customer Scope
Channel Scope
Complementor Scope
Geographical Scope
Unique Competencies
12
13
--
++
--
++
14
15
--
++
--
++
16
17
--
++
--
++
18
19
--
++
--
++
20
21
--
++
--
++
22
23
--
++
--
++
24
25
--
++
--
++
26
27
Mission Statement
Customer Scope
Now:
Future:
Channel Scope
Now:
Future:
Complementor Scope
Now:
Future:
Geographical Scope
Now:
Future:
Unique Competencies
Now:
Future:
28
ENVIRONMENTAL SCAN
Different approaches
Summary of Porters Five Foroces (e.g.
Fig. 5-5, p. 79)
Detailed Five Forces Analysis (e.g.
Figures 5-7 through 5-15)
29
INTERNAL SCRUTINY
Different approaches
Summary of Value Chain (e.g. Figure 6-3,
p. 122).
Detailed Value Chain Analysis (e.g.
Figures 6-8 through 6-19).
30
31
Strategic thrusts are the primary actionoriented issues the firm has to address in
order to achieve its desired strategic
positioning.
32
33
STRATEGIC AGENDA
Business Processes
Organizational Units
Strategic Thrusts
1
2
1
Performance
Measurements
B - Business Model
OE - Operational effectiveness
CT - Customer Targeting
I Innovation
34
Weight
35
Responsible Manager
Other Key Participants
Statement of Benefits
36
1.
Comprehensiveness
2.
Stretch
3.
4.
5.
Vulnerability
37
THE BUDGET
38
39
2.
3.
40
Operational
Expenses
Strategic*
Expenses
Net sales
Less:
Variable mfg. costs
Depreciation
Other fixed mfg. costs
100
100
30
20
10
30
20
5
Gross margin
Less:
Marketing expenses
Admin. expenses
Research expenses
40
45
15
10
5
5
5
0
10
5
5
Division margin
Operating margin
Total strategic expenses
10
35
25