Peter Sandman

RISK= HAZARD +
OUTRAGE

http://www.psandman
.com
The public perceives risk in a
different manner, depending on
a number of different factors
these influence their
decision making.
http://xray-delta.com/tag/dr-pet
er-sandman/

It is a multi-step pathway in
communication- from scientists to nonscientists:

http://www.princeton.edu/pccmeducation/event_detail/commsc
iwkshp/

In the future:
Because the scientific
response took too long and
public perceptions were too
strong to be easily
displaced we need:
-

Better communication
Better acknowledgment
of fraudulent scientific
research
Quicker time
management in
resolving
controversial
http://scienceblogs.com/clock/2006/09/06/b
logs-and-science-communicatio/
issues
in the scientific

http://www.wales.nhs.uk/sitesplus/888/page/66797