Professional Documents
Culture Documents
On
Business opportunity of Beetel Set Top
Boxes
Submitted in requirement of partial
fulfillment of
Post Graduate Diploma in Business
Management Programme
By
Your Name
MBA/PGDM
YOUR ROLL NO
COLLEGE LOGO & NAME
BHARTI TELETECH LIMITED
(A Bharti Enterprise)
ACKNOWLEDGMENTS
It was a great opportunity for me to work with Bharti Teletech limited, pioneers Beetel
telephones and Set top boxes. I am extremely grateful to those who have shared their
expertise and knowledge with me and without whom the completion of this project would
have been virtually impossible.
Firstly, I would like to thank my project guide Mr. Anurag Shankar, Sales ManagerSTB North, Bharti Teletech Ltd., who has been a constant source of inspiration for me
during the completion of this project. He gave me invaluable inputs during my endeavor
to complete this project.
I am indebted to all staff members of Bharti Teletech Ltd. for their valuable support and
co-operation during the entire tenure of this project. Not to forget, all those who have
kept our spirits surging and helped me in delivering my best.
I would like to record my thanks to reverent Soum Aditya Juyal my project guide who
helped me in my project of our institute Apeejay School Of Management.
The acknowledgement will not be complete without a vote of thanks to all other people
who helped me in one way or the other in completion of this project
CONTENTS
A) Title page
B)Certificate
C)Acknowledgement
Page Number
i
ii
iii
1) Executive Summary ..
2) Profile
2.1 Marketing and Exports..
2.2 Product line
2.3 Management
2.4 Organization structure ..
2.5 Values
2.6 Quality policy
2.7 Quality Achievements...
2.8 Bharti venture in Set Top Market.
2.9 SWOT Analysis
2.10 Competitive analysis..
3). Project 1
3.1Research objective..
3.2Methodology
3.3 Field work.
3.4 Research Tools..
3.4 Data analysis.
3.5 Conclusion..
3.6 Suggestion..
4) Project 2
Objective
Project study.
5) Learning.
6) Limitations
7) Bibliography
8) Annexure I (Questionnaire).
9) Annexure II (Coding)..
10) Annexure III (Branches of Offices)..
Executive summary
This project which was undertaken as a part of the PGDBM curriculum was aimed at
finding the business opportunity of Beetel Set Top Boxes and comparative analysis
between different brands available in the market of Set Top Boxes in free available
channels.
The primary objective of the training was to get the feel of the working patterns relevant
in the multi national corporations today and to what extent our course curriculum helps us
in polishing ourselves in the corporate scenario, besides this I also got an overview of the
difference between fast moving consumer goods industry and the soft drink industry in
terms of there activities in the market.
The projects I undertook were:
To see the overall potential and scope of Set Top Boxes of Beetel in semi rural
market
PROFILE
Established in 1975, Bharti has been a pioneering force in the telecom sector and has
many firsts to its credit. Notable among them being the first company to launch mobile
services in Delhi, the first private basic telephone service provider in the country, the first
Indian company to provide comprehensive telecom services outside India in Seychelles,
the leading telephone instrument manufacturing company in India, and the first private
sector service provider to launch national long distance telephony. Today, Bharti is India's
leading private sector provider of telecommunications with about 3,071,463 mobile and
371,937 fixed line customers. It is the largest mobile operator in India with a marketshare of 24.2 per cent (March 31, 2003). Bharti also provides reliable end-to-end data and
enterprise services to its customers by leveraging its nationwide optic fiber backbone, last
mile connectivity in fixed line and mobile circles, VSATs, ISP and international
bandwidth access through its gateways and landing statio n
Bharti TeleTech, the manufacturing arm of the group, is country's leading telephone
instrument manufacturing company and the largest in the world outside of China. It
commands a market-share of over 30 per cent in the country. The manufacturing facilities
are spread across three ISO-9000 certified plants, which have a combined installed
capacity of five million telephones annually. The company manufactures a wide range of
telephone models under the brand name Beetel, which is India's favourite telephone
brand and every third phone used in India is a Beetel phone
Bharti Teletech produces a comprehensive basket of telephone instruments covering the
entire segment of the market. Our portfolio comprises of over 35 models spanning the
basic, feature-rich and cordless telephone categories, under the Beetel brand. It
commands a market share of over 40% in the retail market, 95% in the private TELCO's
and over 60% share in the incumbent (BSNL & MTNL) . The company has been in the
forefront of growing the open retail market by providing feature-rich and world-class
telephone products at affordable prices.
In 1985, Bharti Teletech entered into a technical collaboration with Siemens AG, the
German technological giant and set up a plant in Ludhiana to manufacture telephones
Come 2005, and Beetel has journeyed across twenty years of creating history. In 1991,
Beetel manufactured phones for 'Sprint', the American telecom mammoth. Shortly after,
in 1993-94, came ISO 9001-2000 accreditations for the manufacturing units - by this time
two in numbers, at Gurgaon and Ludhiana. And in a short span of time, Beetel was
already the market leader. Cornering half of the Indian market, Beetel became 'India's
Favorite Phone'.
In between these years, while acclaim and achievements were flowing fast and steady,
Beetel was initiating and implementing steps that would take them beyond the borders of
India. The immediate necessity was to establish an in-house research and development
base. This was necessary on two counts - Firstly, to indigenize technologies for the local
market, and secondly, to pioneer new technologies.
Success came on both fronts and fast. The first telephone instrument to get ISO
accreditations, India's first EPBT phone, the first to cross the 20 million unit mark and
thereafter 30 million mark, the only Indian telephone company to be present in 30
countries mapping 5 continents. One of the largest telephone manufacturers in the globe.
A brand present in every second Indian home. The story of Beetel is one of milestones,
inspirational efforts, teamwork and of an ambition that knew no bounds.
"The story continues. The canvas has broadened immeasurably, so have the challenges.
And it is not long before India's Favourite Phone makes it's presence felt across the
globe."
In Mumbai, May 31, 2007 Bharti Teletech, manufacturers and distributors of telecom and
allied products in India, has been awarded the Excellence in Manufacturing Award at the
National Telecom Awards for 2007, organized by Telecom Equipment Manufacturers'
Association (TEMA). It is said that the company offers over 45 different Beetel phone
models with prices ranging from Rs.295 to Rs.3995 across basic, feature, and cordless
phones catering to customers across various segments.
During the year 2006-07, the company enhanced its retail market share to 45% besides
exporting over a million telephones. The company is said to have an installed capacity of
6 million phones at its factories located in Ludhiana and Goa, and is the largest phone
manufacturer globally, outside China
Bharti Teletech achieved a turnover of Rs 143.42 crore during the fiscal 2000-01. This
included Rs 48 crore from Bharti Systel, its 100 per cent subsidiary until its merger in
mid 2000. Bharti Teletech had a turnover of Rs 63.42 crore in 1999-2000. The net profit
during the last financial year was Rs 3.2 crore
The company manufactured 3.5 million telephone sets during the year, of which 70 per
cent were supplied to two state-owned companiesBSNL and MTNL. About 20 percent
of the phones were procured by private service providers and retail markets, and the rest
were exported. Exports were to the tune of about three lakh equipment worth Rs 10 crore
and were mainly to the US, Colombia, Africa and the Middle East
Bharti has three manufacturing facilities located at Ludhiana, Gurgaon and Goa. The
company operates another subsidiary, Goa Telecommunications & Systems, which had an
estimated turnover of Rs 33 crore.
It plans to increase the retail outlets selling its phones from the present 3,500 to 5,000 by
March 2002. Among other things, the company is in the process of setting up three call
centers. These call centers would be located in Gurgaon and Delhi, besides the third city,
which is yet to be finalized. For this, Bharti Teletech has set up Bharti Infotrac, a 100
percent subsidiary of Bharti Teletech for call center operations in the country.
STRENGTH
Strong brand, leadership in the market
WEAKNESS
No experience in services
OPPORTUNITY
Export market
THREAT
Low priced Chinese imports could hit the retail market and even the priced service
provider market.
INTERNATIONAL
After years of careful and focused brand-building, Beetel is recognized as a trusted brand
in India and is poised to take on global players in the most competitive international
markets
Overseas, the company has a richly diversified customer base in over 30 countries across
five continents. The markets include the USA, South America, Eastern Europe, the
Middle East, South East Asia and Africa. Telephone instruments are supplied to Siemens,
Akai, Connair and the Sprint Group in the USA among many others
The Electronics and Computer Hardware Export Promotion Council conferred upon
Bharti Teletech, the award for the Top Telephone Instrument Exporter.
Exports:
Bharti Teletech currently exports to 30 countries across five continents, including the
PTT markets. Bharti plans to export 1.5 million telephones in 05-06 . Bharti Teletech has
won the exports award consecutively for the last 2 years from the Government Export
Promotion Council. It has a tie-up with Atlinks (No.1 in home and office telephony
worldwide) for marketing of GE telephones in India and neighbouring countries as well
as manufacture for exports. This is the first time that Atlinks will be outsourcing from
India as against their sourcing from China - a testimony to Bharti Teletech's
manufacturing strength. It's list of credits also include a contract with France telecom for
supply of our products for their worldwide requirement, supplies to Telefonica, Peru as
well as to Sprint, Marconi, Akai, Siemens, Conair & Atlinks.
MANAGEMENT
Company's management philosophy, mission statement from CEO
ORGANISATION STRUCTURE
VALUES
BHARTI VALUES
We will meet global standards for products and services that delight customers through:
Customer service focus
Empowered employees
Innovative products and services.
Cost efficiency.
CUSTOMER
We will be responsive to the needs of our customers.
PEOPLE
We will trust and respect our employees.
LEARNING
We will continuously improve our products and services- innovatively and expeditiously.
COMMUNITY & PARTNERS
We will be transparent and sensitive in our dealings with all stakeholders.
QUALITY POLICY
At Bharti Teletech quality has always been among the top priority.
QUALITY OBJECTIVES
Quality objectives (key result areas affecting the process or product quality are identified
as quality objectives) are made / established to continually improve upon the
organizations performance. These objectives can be measured i.e. are data based so that
these can be effectively and efficiently reviewed
QUALITY ACHIEVEMENTS
1.Golden Peacock Innovative Product/Services Award in the Telecommunication Sector
for the year 2002, the Golden Peacock For Innovative Management for the year 2004 and
Most Innovative Product in 2005.
2.Recipient of the ESC Award for Excellence in Exports in Telecommunication
Equipment in 2001-02 and 2002-03.
3. Winner of the Voice & Data Award for "Top Telephone Manufacturer" in 2002-03 and
2003-04.
4. Won the Consumer World Award for 2004
5. Awarded the "Top Fixed Line Phones Company-2006" by Voice and Data.
SRENGTH
WEAKNESS
OPPORTUNITY
THREAT
1. Export market
2. Emerging market
COMPETITIVE ANALYSIS
TATA SKY
TATA-SKY is a joint venture of Tata and Star TV owned by News Corporation. It
consists of 80:20 joint ventures between Tata and Ruper Murdoch. It geared up in second
half of 2006. It also tied up with overseas company to ensure steadily and timely
availability of Set Top Boxes.
CHIARMAN- Ishant Hussain
Market Share- 40% in Indian Market
Consumers- Total numbers of consumers of Tata Sky are half a million and will be one
million by the last of the year 2007.
DISH T.V
It was launched in October 2003 by Essel Group. Its initial thrust was in rural areas
where cable TV was a rarity and terrestrial transmission of doordarshan was fuzzy. The
standard revenue has increased to Rs. 1943.35 million. Dish TV has also approved issue
of Stock Options to employees of the Company under the Employee Stock Option
Scheme, 2007, subject to approval of the shareholders at the ensuing Annual General
Meeting.
CEO- Arun Kumar Kapoor
Chairman- Subhash Chandra
Market Share 75 % in Indian Market
Consumers- 1 million subscribers and adding 100,000 subscribers per month. Currently
there are 13.8 lakh subscribers and will be 40 lakh by 2008
RELIENCE MAGIC
Owned by Anil Dhirubhai Ambani Group. Will be launched in last months of year 2007
RESEARCH OBJECTIVES
Objectives:
TO FIND THE BUSINESS OPPURTUNITY OF BEETEL SET TOP BOXES IN A
SEMI URBAN MARKET OF FREE AVAILABLE CHANNELS.
Sub objectives:
1. To understand STB market for determining the market potential.
2. To find the market competitiveness for STBs.
3. To determine the customer attitude towards STBs.
METHODOLOGY
Introduction
While making a study we very often look for what type of research methodology is to be
used in this type of study. For implementation of a proper research methodology we have
to first understand the meaning of research.
Research is a process with the help of which new concepts arises. It is the increase in the
actual knowledge stock. It can be called as movement from known to unknown and viceversa. It is also a continuous process. It is a scientific as well as systematic process,
which includes defining and redefining the problem to develop hypothesis, to collect and
define the information/data, to analysis the information and bring out the mother of
discovery. An individual makes the effort in research and society or public takes its
benefits because the results are usually generalized.
Data collection
The word data means any raw information, which is either quantitative or qualitative in
nature, which is of practical or theoretical use. The task of data collection begins after a
research problem has been defined and research design chalked out. While deciding about
the method of data collection, the researcher should keep in mind that there are two types
of data primary and secondary.
1. Primary data: -This is those, which are collected afresh and for the first Time,
and thus happen to be original in character. There are many ways of data
collection of primary data like observation method, interview method, through
schedules, pantry Reports, distributors audit, consumer panel etc. The Team
Managers and employees of both the Department were consulted to get
information about procedure of both the online and off line share trading. But the
method used by us for the primary data collection was through questionnaires.
Questionnaire method
For the collection of primary data I used questionnaire method. A formal list of questions,
which are to be asked, is prepared in a questionnaire and questions are asked on those
bases. There are some merits and demerits of this method. These as under: Merits: 1. Low cost even when universe is large.
2. It is free from bias of interviewer.
3. Respondents have proper time to answer.
4. Respondents who are not easily approachable can also be reachable.
5. Large samples can be made.
2. Secondary data: These are those data, which are not collected afresh and are used earlier also and thus
they cannot be considered as original in character. There are many ways of data collection
of secondary data like publications of the state and central govt., reports prepared by
researchers, reports of various associations connected with business, Industries, banks
etc. And the method, which was used by us, was with the help of reports of the company.
Field Work
I divided the entire district into zones and drew out samples out of each zone. The size of
samples drawn from each zone depended on the prospective ness of the particular area.
For e.g., if a particular research area consisted of Offices then the sample size would
obviously be higher than an area like Shopping mall or PVR. This is because Office
employees constitute the service sectors who are the active investors of today. Also, the
office areas consist of people from the business class who have always been in the hunt
for quick money, not to forget that smart and timely investment in the share market can
yield to enormous returns.
After dividing the city into zones, the Target shopkeepers were probed using Interviews
and questionnaires. These were later analyzed to draw out conclusive results.
The Research Area Comprised of the following places:
SNo.
1.
2.
3.
4.
5.
Areas Covered
Ghaziabad
Meerut
Modinagar
Hapur
Bareilly
RESEARCH TOOLS
Sample Size
16
18
8
8
30
Valid
01-05
05-10
10-20
Total
Frequency
53
25
2
80
Percent
66.3
31.3
2.5
100.0
Valid Percent
66.3
31.3
2.5
100.0
Cumulative
Percent
66.3
97.5
100.0
Comments- This question was meant to find out the market potential by closely studying
the total number of DTH sold in a month. It is clearly seen that 67% of shopkeepers sell
on an average three to four DTH system in a month and 31% sell on an average of 7 to 8
DTH in a month and only 2% sell more than 10 DTH in a month these are mainly those
shopkeepers who supply the DTH system in near by rural areas
Valid
What price you sell STB/DTH to end customer (Cost Of STB +Dish +
LNB + Installation charges)
1000-1250
1250-1500
1500-1750
1750-2000
2000+
Total
Frequency
7
29
27
11
6
80
Percent
8.8
36.3
33.8
13.8
7.5
100.0
Valid Percent
8.8
36.3
33.8
13.8
7.5
100.0
Cumulative
Percent
8.8
45.0
78.8
92.5
100.0
Comments- This question was meant to closely study the price of DTH by the
shopkeepers. There are large number of local brands of DTH (free to air) available in the
market also including the Chinese products. Most of them sell the product ranging
between Rs 1250 to Rs. 1750 as the customers are not ready to pay more when the same
type of product is available at cheaper price.
Valid
not important
partially
important
important
most important
Total
Frequency
44
Cumulative
Percent
55.0
21
26.3
26.3
81.3
10
5
80
12.5
6.3
100.0
12.5
6.3
100.0
93.8
100.0
COMMENTS- This question was framed to find out the customer buying behaviour
while purchasing the DTH system for their homes. It was found that brand does not play
an important role during the purchase. And also when they find the same content in every
local manufactured and the branded product they opt for the local one.
Valid
not important
partially
important
important
most important
Total
Frequency
9
Percent
11.3
Valid
Percent
11.3
Cumulative
Percent
11.3
16
20.0
20.0
31.3
31
24
80
38.8
30.0
100.0
38.8
30.0
100.0
70.0
100.0
COMMENTS- The content of the product is very important to the buyers which
is satisfied by the above bar charts
Importance of Cost while purchasing the DTH system for free to air
channels
Importance
Valid not important
partially
important
important
most important
Total
Frequency
7
Cumulative
Percent
8.8
12
15.0
15.0
23.8
25
36
80
31.3
45.0
100.0
31.3
45.0
100.0
55.0
100.0
COMMENTS- The customers in rural and semi-urban market are very sensitive
to the pricing of any product they buy. It is clear from the above bar charts that
cost of the DTH plays an important factor to decide them to purchase the product
Are you aware that Beetel is offering Free to Air STB at Market
Awareness of BEETEL
Valid
no
yes
Total
Frequency
34
46
80
Percent
42.5
57.5
100.0
Valid Percent
42.5
57.5
100.0
Cumulative
Percent
42.5
100.0
COMMENTS- This questioned was basically to find out that are the shopkeepers aware
that Beetel have launched the DTH system to watch free to air channels and it was found
that only 58 % were aware of the product.
How do you rate STB vis--vis cable operator on the basis of cost of
facility?
Valid
Missing
Total
Fair
Good
Excellent
Total
System
Frequency
2
65
11
78
2
80
Percent
2.5
81.3
13.8
97.5
2.5
100.0
Valid Percent
2.6
83.3
14.1
100.0
Cumulative
Percent
2.6
85.9
100.0
COMMENTS- This questioned was framed to fulfill the second objective of the research
i.e. to find out the customer attitude for the DTH system. It was found that 83 % of
people are satisfied with the cost paid by them to buy the DTH system.
How do you rate STB vis--vis cable operator on the basis of Quality of
Telecast?
Valid
Fair
Good
Excellent
Total
Frequency
11
30
39
80
Percent
13.8
37.5
48.8
100.0
Valid Percent
13.8
37.5
48.8
100.0
Cumulative
Percent
13.8
51.3
100.0
COMMENTS- It was found that Quality of Telecast is good as compared by the cable
TV.
How do you rate STB vis--vis cable operator on the basis of Service
rendered by DTH vis--vis cable?
Valid
Poor
Fair
Good
Excellent
Total
Frequency
1
22
40
17
80
Percent
1.3
27.5
50.0
21.3
100.0
Valid Percent
1.3
27.5
50.0
21.3
100.0
Cumulative
Percent
1.3
28.8
78.8
100.0
COMMENTS- With the help of this question it was found that service provided by the
DTH system to view the free to air channels are far better as compared to cable TVs as
whenever the problem arises in the DTH, it is serviced by the company as fast as possible
How do you rate STB vis--vis cable operator on the basis of Availability
of Channels?
Valid
fair
good
excellent
Total
Frequency
46
27
7
80
Percent
57.5
33.8
8.8
100.0
Valid Percent
57.5
33.8
8.8
100.0
Cumulative
Percent
57.5
91.3
100.0
COMMENTS- As the free to air does not consist of less entertainment channels such as
star plus, zee tv , and also currently there are less free channels , customers are not
satisfied with the availability of chanels
Valid
power
universal
dab
weston
others
Total
Frequency
33
13
7
15
12
80
Percent
41.3
16.3
8.8
18.8
15.0
100.0
Valid Percent
41.3
16.3
8.8
18.8
15.0
100.0
Cumulative
Percent
41.3
57.5
66.3
85.0
100.0
COMMENTS- This questione was framed to find out the market competitiveness of
STB and to find out the major players available in this category. It was found that major
market is captured by the Power and after it comes Weston and Universal.
Frequency
Valid
3.00
6.00
Percent
6
65
Valid Percent
7.5
81.3
7.5
81.3
Cumulative Percent
7.5
88.8
100.0
12.00
11.3
11.3
Total
80
100.0
100.0
COMMENTS- Most of the brands of the free to air DTH systems provide the warranty
Period of the 6 months.
increase service
facility
increase warranty
period
money back facility
Others
Total
Missing System
Total
Percent
Valid
Percent
Cumulative
Percent
23
28.8
33.8
33.8
17
21.3
25.0
58.8
20
8
68
12
80
25.0
10.0
85.0
15.0
100.0
29.4
11.8
100.0
88.2
100.0
COMENTS- On the basis of this question it was found that company should have
good service facility in the area where it want to launch the product and also have
reasonable warranty period.
CONCLUSION
Also every year the number of free to air channels are increasing so the market
opportunities are also increasing in the free to air DTH systems
Through market research I came to know that there exists large number of players
in the market in the free to air DTH system category
There are many local brands and the imported brands from China available in the
market and as the people in the rural areas and in semi urban areas are price
sensitive while purchasing the product they are more convinced by these imported
products as they are cheaper and has the reasonable warranty period.
It was gathered from the research that the awareness of Beetel Set Top Boxes not
Quite Significant in the free to air DTH system so they must take an appropriate
step to increase the awareness in the market.
Due to less availability less number of service centers many shopkeepers do not
want to sell the product because at the time of repair (if required) they have to
send the product to Delhi or near by service centre which is also not too near. This
process is time consuming and also costly and the cost of sending the product and
receiving back have to be incurred by the shopkeeper.
PROJECT 2
Objective:- To study various companies coming under the Bharti Enterprises
BHARTI ENTERPRISES
Bharti Enterprises has successfully focused its strategy on telecom while straddling
diverse fields of business. From the creation of 'Airtel', one of India's finest brands, to
becoming the largest manufacturer and exporter of world class telecom terminals under
its 'Beetel' brand, Bharti has created a significant position for itself in the global
telecommunications sector. Bharti Airtel Limited is today acknowledged as one of India's
finest companies, and its flagship brand 'Airtel', has over 40 million customers across the
length and breadth of India.
While a joint venture with TeleTech Inc., USA marked Bhartis successful foray into the
Customer Management Services business, Bharti Enterprises dynamic diversification has
continued with the company venturing into telecom software development. Recently,
Bharti has successfully launched an international venture with EL Rothschild Group
owned ELRO Holdings India Ltd., to export fresh Agri products exclusively to markets in
Europe and USA. Bharti also has a joint venture - Bharti AXA Life Insurance Company
Ltd. - with AXA, world leader in financial protection and wealth management. Bharti
has recently forayed into retail business under a company called Bharti Retail Pvt. Ltd. It
also has an MoU with Wal-Mart for the cash & carry business
We at Airtel always think in fresh and innovative ways about the needs of our
customers and how we want them to feel. We deliver what we promise and go out of our
way to delight the customer with a little bit more
Cost efficiency
Innovation
To continuously improve our product and service offerings via innovation
Transparency
To be transparent and sensitive in our dealings with all stakeholders
Ethics
Maintain the highest levels of ethical behavior and in all matters, abide by the law
Technology Partners
ADAX, Continuous Computing, Ericsson, Flextronics Software Systems, IBM, Intel
Corporation, HP, Lucent, Motorola, Oracle, Sun Microsystems, WiderThan.com
EXECUTIVE MANAGEMENT
1.
2.
3.
4.
5.
6.
7.
VISION
1. To be a preferred service provider in the BPO industry.
2. To be a professional and profitable company with sustained growth.
3. To be valued by clients, partners and employees.
MISSION
1. To profitably expand our client base and provide them consistent, value added and
Innovative service-solutions.
To achieve this through an environment where:
a) Employees are motivated.
b) The organization has a passion for excellence.
c) Clients value the relationship
Conducting itself with the highest degree of integrity, complete transparency and
sensitivity towards its stake holders, the environment and providing value to its
customers.
Mission
The mission is to be a dominant global player in the food industry. To offer consistently
high quality products and aim for value leadership in the fresh produce category. Cutting
edge product development, deployment of appropriate technology, close understanding of
the market trends and consumer needs are the pillars of success of FieldFresh
To be a leader and the preferred company for financial protection and wealth
management in India
STRATEGY
LEARNINGS
1. I learned to apply a lot of theoretical knowledge into practical use.
2. As my work included the sales, I learnt some of the ground rules of selling my
product.
3. I also learnt to handle the month end stress when it is time to complete the targets.
4. I also came to know the various work culture rules and ethics that are required to
be followed in the organization.
5. I also found that it is very important to build a relationship with a client as it
brings more business.
6. I also learnt to analyze and interpret data by working on this project.
LIMITATIONS
1. Usual sampling errors may exist.
2. The universe selected was Ghaziabad and Bareilly region. So the result cannot be
generalized.
3. Some of the shopkeepers may be uninterested and may not have replied correctly.
4. Respondent may also be biased due to several reasons.
5. Some respondents are unwilling to talk. Some respondents either do not have time
or willing does not respond, as they are quite annoyed with the Questionnaire
6. Sample size was small which may affect the reliability of the result
BIBLIOGRAPHY
Websites:
www.beetel.net
www.bharti
Books Refered :
Marketing Research By G.C Beri
Marketing Management By Philip Kotler
ANNEXURE I (QUESTIONAIRE)
QUESTIONNAIRE
Kindly fill the following particulars
Name of Outlet ___________________________________________________________
Name of Concerned person _________________________________________________
(Attach Business Card
Answer the following questions, by ticking the relevant option
1. What Kind of STB/Receiver/DTH you sells
A Free to Air
B Paid
2. How many STB/Receiver/DTH you sell in a month
A 01-05
B
05-10
C 10-20
D
20 plus
3. What price you sell STB/DTH to end customer.
(Cost Of STB +Dish + LNB + Installation charges
A Rs 1000 Rs 1250
B Rs 1250 Rs 1500
C Rs 1500 Rs 1750
D Rs 1750 - Rs 2000
D Over Rs 2000
4. What are the factors, which influence the sale of STB rate at the scale of 1 to 4?
(1-Least Important to 4-Most important)
A Brand
B
Content
C Cost
D
After sales
service
5. Are you aware that Beetel is offering Free to Air STB at Market
A Yes
B No
6. Would you will you like to sell the Beetel STB costing at-Rs 1595+LNB+Dish
A Yes
B No
7. How do you rate STB vis--vis cable operator on the following parameter (Tick
appropriate box for each factor)
Poor
SN
FEATURES
Excellent
Good
Fair
1.
2.
3.
4.
8.
9.
Cost of facility
Service rendered
Quality of telecast
Availability of
channels
10. What is the general warranty period provided by most of the brands?
__________________________________________________________________
11. What additional feature and services you suggest to the company
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
ANNEXURE II(CODING)
CODING OF THE QUESTIONAIRE
Variable1.
Variable2
Variable 3
Variable4
What are the factors, which influence the sale of STB rate at the
Scale of 1 to 4 (1-Least Important to 4-Most important)
Codes
Brand
1 to 4
Content
1 to 4
Cost
1 to 4
After sale service
1 to 4
Variable 5
Are you aware that Beetel is offering Free to Air STB at Market
Codes
Yes
1
No
2
Variable 6 to 9
Variable 10
Variable 11.
Variable 12. Additional features and services suggested for the company.
Codes
Increase service facility
1
Increase warranty period
2
Money back facitity
3
Others
4
ANNEXURE III
LIST OF BUSINESS PREMISES (BRANCHES/FACTORIES/C&F)
LIST OF BUSINESS PREMISES (BRANCHES/FACTORIES/C&F)
Sr.No.
State
Address/Registration No.
Telephone Number
Delhi
U.P.
Ph.: 022-56999175 /
176 / 56981610
Karnatka
Tamilnadu
Ph.: 044-42013468
Punjab
Ph.: 0161-2871261 /
2871062
Goa
A.P.
10
Kerala
11
Gujrat
12
13
M.P.
14
Haryana
15
Rajasthan
Ph.: 0771-2412101 / 02
Ph.: 0731-4033288
Ph.: 0130-3095512
Ph.: 0141-3954711
16
17
J&K
Bihar
Jharkhand
Orissa
18
19
20
21
22
23
Assam
Uttranchal
Himachal