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Synopsis: A Comparative Analysis of Unilever, Procter & Gamble and Nestle (6 Trimester)
Synopsis: A Comparative Analysis of Unilever, Procter & Gamble and Nestle (6 Trimester)
Submitted by:
Manisha Tripathy
PGDM-IB (2013-15)
Roll No. - 55
P&G - Procter & Gamble Co., also known as P&G, is an American multinational consumer goods
company headquartered in downtown Cincinnati, Ohio, United States. Founded in 1837, P&G is
a much simpler, much less complex company of leading brands that's easier to manage and
operate. In 2014, the company dropped around 100 brands and decided to concentrate around
80 core brands, which produced 95 percent of the company's profits. Company has annual
revenue of USD 84.17 billion (2013)
Nestle It is a Swiss multinational food and beverage company headquartered in Vevey,
Switzerland. It is the largest food company in the world measured by revenues. Nestl has 447
factories, operates in 194 countries, and employs around 333,000 people. Founded in 1905, the
company grew significantly during the First World War and again following the Second World
War, expanding its offerings beyond its early condensed milk and infant formula products. The
company has made a number of corporate acquisitions. In 2011, Nestl was listed No. 1 in the
Fortune Global 500 as the worlds most profitable corporation. Company has annual revenue of
CHF 92.16 billion (2013).
Objective
The main objective of this project is:
To perform a comparative analysis of the three global giants in the FMCG industry space,
Unilever, P&G and Nestle
Methodology
The methodology would mainly entail understanding and comparison of the business models, strategies
and major challenges faced by the three companies as well as their reflective actions through secondary
data analysis in the form of scholarly articles, financial reports, news reports, interviews and press
releases, etc.
Various strategic tools and frameworks would be applied as relevant to the analysis of information
gathered.
Expected Outcomes
The expected outcomes include:
References:
1. https://www.equitymaster.com/detail.asp?date=07/04/2013&story=12&title=Unilever-vsProcter--Gamble-War-of-the-Worlds http://businesstoday.intoday.in/story/infosys-q4-earningsresults-up-revenue-growth-2012-13/1/23976.html
2. http://www.socialphy.com/posts/off-topic/11574/The-10-Companies-that-Control-YourConsumption.html
3. http://deloitte.wsj.com/cio/2014/01/03/2014-consumer-products-industry-outlook/
4. http://www.wipro.com/industries/consumer-goods/