STRATEGY

A method or plan chosen to bring about a desired future, such as achievement

of a goal or solution to a problem.
The art and science of planning and marshalling resources for their most
efficient and effective use. The term is derived from the Greek word for
generalship or leading an army.

STRATEGIC CONTROL
Strategic controls are a very significant component of the implementation
process, as it involves tracking, monitoring and evaluating the effectiveness of
the strategies that have been implemented, as well as making any necessary
adjustments and improvements when necessary.

Four Types of Strategic Controls

Premise Control
Implementation Control
Strategic Surveillance
Special alert control

Premise Control
Premises control is necessary to identify the key assumptions and its
implementation. Premises control serves the purpose of continually testing the
assumptions to find out whether they are still valid or not. This enables the strategists
to take corrective action at the right time rather than continuing with a strategy which
is based on erroneous assumptions.

Implementation Control

Implementation control is aimed at evaluating whether the plans, programmes, and

projects are actually guiding the organization towards its predetermined objectives or
not.

Strategic Surveillance
Strategic surveillance aimed at a more generalized and overarching control
designed to monitor a broad range of events inside and outside the company that are
likely to threaten the course of a firms strategy.

Special Alert Control

Special alert control, which is based on a trigger mechanism for rapid response and
immediate reassessment of strategy in the light of sudden and unexpected events