JetBlue Airways Corporation

27-01 Queens Plaza

Long Island City, N.Y.
(718) 286-7900

Backgrounder
FOR IMMEDIATE RELEASE
April 1, 2014

FOR MORE INFORMATION, CONTACT:

Gilssely R. Polanco
Director of Media Relations
(718) 305-4209
gilspr@jetblueair.com
One Thing Thats Green

The One Thing Thats Green campaign by JetBlue Airways encourages crewmembers,
customers, partners, and local communities to take action and make one change that benefits the
environment. In partnership with New York Restoration Projects MillionTreesNYC campaign,
the One Thing Thats Green campaign is a yearly celebration of Earth Day, environmental
awareness, and social responsibility.
Launched in 2008, the One Thing Thats Green, or OTTG, campaign was created by
JetBlue to encourage healthier communities through a healthy planet. It started as a celebration
of Earth Day where volunteer activities were a part of the OTTG initiative. More than 500
JetBlue crewmember and community volunteers planted more than 250 trees in New York Citys
East Harlem neighborhood.
The airline also distributed Green Starter Kits to customers and crewmembers
containing environmentally friendly products to promote education about the wide variety of
products available that help our environment.
-more-

One Thing Thats Green

Since its establishment, JetBlue began to change the campaigns initiative each year.
They have worked the OTTG campaign for planting trees in New York neighborhoods,
encouraging JetBlue crewmembers and customers to live a green life, and helping victims of
Hurricane Sandy.
Crewmembers in several of JetBlues other cities also taking part in local environment
volunteer initiatives, ranging from beach and river cleanups to tree planting events as they do
their One Thing Thats Green. Since 2008, more than 3,000 JetBlue crewmembers and customers
have planted more than 3,500 trees and cleaned trash in areas including: east Harlem, Manhattan,
forest Hills, Queens, Jamaica, Queens, Highland Park, Brooklyn/Queens and Long Island City.
The champagne will support New Yorks plan to plant one million trees in the city in the
next 10 years. The trees will improve the environment by helping moderate climate, improving
air quality, harboring wildlife, and supporting neighborhood beautification that will last a
lifetime.

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