Deliver everything,

everywhere, every time

to every Indian
customers in the most
profitable manner and
according to their
preferences

The Evolution of Retail Format

The origin of retail are as old as trade itself, for centuries
most of merchandise was sold in marketplace or by peddlers.
Earlier markets were dependent on local sources for supplies
of perishable foods because journeys were far too. And long
distance transportation.
The peddlers who provided people with the basic goods and
necessities could not be self sufficient. In prehistoric times the
peddler traveled long distance to bring products to locations
which were in short supply.

EXAMPLE OF MILK- EVOLUTION ACROSS RETAIL FORMATS

Modern format with

packed milk
Traditional
convenience store

Loose milk at milk

booth
Loose milk at
traditional milk dairy.

Classification of Retail Formats

Classification of Retail Stores

ORGANISED
FORMAT

Form of
Ownership

Merchandise
offered

Independent retailer
Chain retailer
Franchise
Leased departments
Consumer cooperatives

Convenience stores
Supermarkets
Hypermarkets
Speciality stores
Departmental stores
Off price retailers
Factory outlets
Catalogue showrooms

UNORGANISED
FORMAT

Direct selling
Mail order
Tele marketing
Automated
Vending

DEPARTMENTAL STORES

very large stores offering a huge assortment of "soft" and

"hard goods; often bear a resemblance to a collection of
specialty stores. A retailer of such store carries variety of
categories and has broad assortment at average price. They
offer considerable customer service.
Several product lines-typically clothing, home furnishings,
and household goods-with each line operated as a separate
department managed by specialist buyers or merchandisers

HYPERMARKET
It provides variety and huge volumes of exclusive merchandise at low margins.
The operating cost is comparatively less than other retail formats.

KEY PLAYERS IN HYPERMARKET SEGMENT

SUPERMARKET
It is a self service store consisting mainly of grocery and limited
products on non food items.
They may adopt a Hi-Lo or an EDLP strategy for pricing.
The supermarkets can be anywhere between 20,000 and 40,000
square feet (3,700 m2).
Example: SPAR supermarket.
Relatively large, low-cost, low-margin, high-volume, self-service
operation designed to serve total needs for food, laundry and household
products

KEY PLAYERS IN SUPERMARKET SEGEMENT IN

INDIA

SHOPPING MALL
A shopping mall, shopping centre, shopping arcade, shopping precinct or
simply mall is one or more buildings forming a complex of shops
representing merchandisers, with interconnecting walkways enabling
visitors to easily walk from unit to unit, along with a parking area a
modern, indoor version of the traditional marketplace.

DISCOUNT STORE
Standard merchandise sold at lower prices with lower margins and higher
volumes. Discount retailing has moved into specialty merchandise stores,
such as discount sporting-goods stores, electronics stores and bookstores.

OFF-PRICE RETAILER
Merchandise bought at less than regular wholesale prices and sold at less
than retail; often leftover goods, overruns and irregulars

DIRECT SELLING

Direct selling is the marketing and selling of products directly to consumers away
from a fixed retail location. Peddling is the oldest form of direct selling includes sales
made through the party plan, one-on-one demonstrations, and other personal contact
arrangements as well as internet sales.
A textbook definition is: "The direct personal presentation, demonstration, and sale
of products and services to consumers, usually in their homes or at their jobs

MAIL ORDER

Mail order is a term which describes the buying of goods or services by mail
delivery.
The buyer places an order for the desired products with the merchant
through some remote method such as through a telephone call or web site.
Then, the products are delivered to the customer.
The products are typically delivered directly to an address supplied by the
customer,
such as a home address, but occasionally the orders are delivered to a
nearby retail location for the customer to pick up.
Some merchants also allow the goods to be shipped directly to a third party
consumer, which is an effective way to send a gift to an out-of-town recipient.

TELE MARKETING
Telemarketing (sometimes known as inside sales) is a method of direct marketing in
which a salesperson solicits prospective customers to A phone or through a subsequent
face to face or Web conferencing appointment scheduled during the call.
Telemarketing can also include recorded sales pitches programmed to be played over
the phone via automatic dialing. Telemarketing has come under fire in recent years,
being viewed as an annoyance by many.

TELE MARKETING

A vendor, or a supplier,
in a supply chain is an
enterprise that contributes
goods or services in a
supply chain.
Generally, a supply chain
vendor manufactures
inventory/stock items and
sells them to the next link in
the chain.