You are on page 1of 12

Individual Assignment

Technology Park Malaysia


BM045-3.5-3-Strategic Management (SMGT)
Name & TP Number

: Yeoh Mun Nee

TP025893

Intake

: UC3F1501 IBM

Name of Lecturer

: Ms Rohani Binti Hussain

Hand Out Date

: 17th March 2015

Hand In Date

: 15th May 2015

Weightage

: 60%

Table of Contents
Acknowledgment..............................................................3
Executive Summary...........................................................4
1.0 Introduction................................................................5

1.1 Background of Boeing A787...............................................5

2.0 Environmental Analysis................................................6

2.1 Strength, Weaknesses, Threat, Opportunities Analysis


(SWOT)..................................................................................6
2.2 Porters 5 Forces...............................................................6
2.3 Internal SWOT Analysis.....................................................6

3.0 Boeing A787 Business Model........................................7


4.0 Boeing A787 Strategic Alliances...................................8
5.0 Recommendation (CEOs Opinion).................................9
6.0 Conclusion................................................................10
7.0 Reference..................................................................11
8.0 Appendix...................................................................12

Acknowledgment
First, I would like to express my appreciation to Managing People and Performance
lecturer, Ms Rohani Binti Hussain for providing essential feedback and guidance
towards the assignment. Besides, an appreciation needs to be sent to classmates for
their suggestions. Last but not least, very thankful to my family members for the kind
co-operation.

Executive Summary

1.0 Introduction
1.1 Background of Boeing A787

2.0 Environmental Analysis


2.1 Strength, Weaknesses, Threat, Opportunities
Analysis (SWOT)
2.2 Porters 5 Forces
2.3 Internal SWOT Analysis

3.0 Boeing A787 Business Model

4.0 Boeing A787 Strategic Alliances

5.0 Recommendation (CEOs Opinion)

6.0 Conclusion

7.0 Reference

8.0 Appendix

You might also like