AN ASSIGNMENT

ON
PRACTICAL APPLICATION
WITH RESPECT TO
STRATEGIC PERSPECTIVE

STUDY ON MUKESH AMBANI

Submitted to:
Prof. KAMAL TANDAN

Prepared By:

SYMMS, SEM-IV
(NCRDs Sterling Institute of Management Studies)

Presentation Flow
Introduction
Career
S.W.O.T. Analysis Of Mukesh Ambani
Mukesh Ambani And Strategic Management
Reliance Industries Limited
Major Subsidiaries And Associates
Conclusion
Source Of Information

Introduction
They say a good businessman can spot business in every opportunity, but a great

businessman sees opportunity in every venture. Needless to say, a personification of

this avowal can very well take form of Mukesh Ambani, head honcho of Reliance
industries Limited (RIL) in every sense of good reason.
Being a chemical engineer to a Stanford drop out, the journey of one of the true

visionaries and business magnate is relived in this short report about Mukesh Ambani.
Right from his early age to his education, career and the milestones he has achieved

are a rare feat and is enough to make every Indian proud.

Mukesh Dhirubhai Ambani was born on April 19, 1957 in the city of Aden in Yemen.
Mukesh Ambani is the eldest son of Dhirubhai Ambani, the late patriarch of the

Reliance Empire and Kokilaben Ambani. He has a brother, Anil Ambani, and two
sisters - Dipti Salgaoncar & Neena Kothari.
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Introduction
He is an Indian business magnate, the chairman and managing director of

Indian conglomerate Reliance Industries,the largest private sector enterprise in India

listed in Fortune 500 magazine.
As of 2011, he is the second richest man in Asia and the ninth richest man in the
world with a personal wealth net worth of $22.6 B and earning worth $3,019,935 as
of November 2011.

(Source- http://www.forbes.com/wealth/billionaires)

Career
Mukesh Ambani joined Reliance in 1981
it was his brain behind Reliance's backward integration from textiles into polyester

fibres and further into petrochemicals, petroleum refining and going up-stream into oil
and gas exploration and production.
In this process, he directed the creation of 60 new, world-class manufacturing facilities
Mukesh made his father's dream come true when he launched Reliance Infocom

Limited in 2002. Reliance Infocom has been renamed as Reliance Communications

Limited, and is now under Anil Dhirubhai Ambani Group.
Mukesh's greatest accolade came in 2004 when he was ranked 13th in Asia's Power 25

list of The Most Powerful People in Business, published by the Fortune magazine. The
Asia Society, Washington D.C., USA, conferred on him the Asia Society Leadership
Award in May 2004.

Swot Analysis
Strengths:
People
Money
Image
Brand Value
Indian

Opportunities:
Automobile Sector
South East Asian
Countries
Large Market
Acquisitions, Mergers and
Takeovers

Weakness:
Not Charismatic and
Flamboyant.
Never spends money
lavishly

Threats:
Competitors
Share Market
Oil Deficiency
Security

Mukesh Ambani And Strategic Management

Always thinks out of the box. Apart from traditional and conventional beliefs, Mukesh

Ambani always does things in an unconventional ways.

Doing things in a different way. When generating funds from public by means of
shares, its difficult to gain trust and convince them so It has gone into their psyche that to
do things differently.
Empower ordinary people to extra ordinary things. The other thing that is not visible
externally is methods, processes, systems that moved Reliance away from a system that
is totally owner-driven. Reliance were among the last to put up a polyester plant.
Investment in excellence is investment in the future. Mukesh Ambani run Reliance
Industries Limited has been accorded with the second position in the list of worlds 10
biggest sustainable value creators. By generating the largest shareholder value in terms
of market capitalization, Mukesh Ambani and Reliance Industries Limited, both, are held
as the finest corporate entities of the world today.
Self belief and opportunity analysis is essential for an entrepreneur. In the journey of
an entrepreneur, the most important thing is self-belief and the ability to convert that
belief into reality. He believed that we could raise money from the capital market and
return it with profits. His second belief was that India is a great opportunity.
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Reliance Industries Limited

The Reliance Group, founded by Dhirubhai H. Ambani (1932-2002), is India's largest

private sector enterprise, with businesses in the energy and materials value chain.
Backward vertical integration has been the cornerstone of the evolution and growth of

Reliance.
The Group's activities span exploration and production of oil and gas, petroleum refining

and marketing, petrochemicals (polyester, fibre intermediates, plastics and chemicals),

textiles, retail and special economic zones.
Major Group Companies are Reliance Industries Limited (including main subsidiary

Reliance Retail limited) and Reliance Industrial Infrastructure Limited.

Reliance-i.P.C.L merger (value creation through integration)
Other partnerships, mergers and acquisitions by reliance

Major Subsidiaries And Associates

Conclusions
Through its uniqueness and providing that quality products,

RIL has made its name felt. It is a company which has

succeeded due to the hard work and sincerity of its
employees. So it is truly the employees company. And all
credit must go to Mukesh Ambani.
A shrewd businessman who knows the value of money and
invests in future prospects with a guaranteed return
A person who also takes care of the Corporate Social
Responsibility by means of Bal Kalyan programme, Dhirubhai
Ambani hospital, Project Jagruti and initiative to combat HIV
and T.B
He very well understands the fact that unlike money, time
lost can never be regained.
According to him one needs to find opportunity in every
adversity.
As Mukesh Ambani rightly says: One of his biggest
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obsessions is that senior people must give bright 25-year-

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