You are on page 1of 1

What are the critical skills required of a sales driver (SD)?

In what ways
are the company precepts critical in cultivating a service mindset?
A Sales Driver (SD) at Yamato donned the hat of a driver, a salesperson, a clerk and
also that of a manager. He was responsible for all the work related to operations and
customer service. As a result an SD needed to have extensive communication skills
and management skills apart from being good drivers to ensure safety of the
vehicles and timely delivery of goods and services, interact will the customers and
also the management, and coach the sales force called Field Casts (FCs). The
company had three percepts (as given below) that were deeply ingrained within all
the employees.
1. We all represent the company: The SD played a key role in TA-Q-BIN
operations. They were positioned at the top of the organization chart and
made many decisions related to TA-Q-BIN operations. All SDs had a uniform
and they also paid a lot of attention to personal grooming and appearance
before making delivery as they were the face of the company for the
customers.
2. We deliver with a personal touch: SDs needed to interact with customers and
offer them different types of services based on their needs. They would ask
about the contents of the parcel to determine the best services suitable for
the customer to ensure the parcel is shipped safely and reaches the
destination on time.
3. We work with gratitude and politeness: The SDs would greet, bow and make
polite conversation with the clients to ensure that they understand customer
needs and contribute to the customer satisfaction. The SDs were encouraged
to behave their best in front of the customers and not leave the parcels
unattended at the front steps.
These percepts help the SDs to work towards the Yamatos mottos such as
safety first, sales second and service first, profit later.

You might also like