WAR BETWEEN E-MARKETING AND RETIAL MARKETING IN

INDIAN SCENARIO
Author:
Archana.C
HOD and Assistant Professor,
Department of Commerce and Management,
Sri Lakshmi Hayagreeva Institute of Science,
Commerce and Management,
#211, Dewans Road, Mysore-24
E-mail: archuprad@gmail.com
Abstract:
Electronic marketing refers to the application of marketing principles and
techniques in promoting and selling products and services electronically. It includes both
direct response marketing and indirect marketing elements and uses a range of
technologies to help connect businesses to their customers. It aims at attracting new
business, retaining current business and developing its brand identity.

The swelling prominence of e-marketing made customers to turn their face

towards online business. In this competitive era, e-marketing providing platform to small
retail outlets to become nationwide retailers in India. E-marketing is one of the evolving
growing business arena in India now. This e-marketing offers many opportunities to the
retailers. Moreover, it creates big problems in the retail sector by making them to
participate in cut thought competition.
For instance, Flipcart snap-deal is the standing example. This conceptual article
investigates the factors and causes to create stripe between retail outlets and e-marketing
and this study also examine the preventive measures taken to solve conflict. The study
strongly recommends that e-marketing with special reference of Flipcart snap deal is
more effective when compared to retail marketing.
Key words: E-marketing, Snap deal, Retail Marketing