MARKETING

ASSIGNMENT

PRODUCT / MARKET
EXPANSION GRID

SWOT ANALYSIS

GLOBALIZATION:
PEPSI CO is recognized
globally and its products
are internationally
available.

a huge market for

unhealthy items like
carbonated beverages and
snacks but people are
becoming health conscious
and there is a shift to non
carbonated drinks etc.

FINANCIALLY
STRONG: PEPSI CO has a
financially strong position
in the market.

DIVERSIFICATION:

Products include Pepsi,

Snack products (Cheetos),
Juices, Aquafina (water)
and other beverages.

BRAND
LOYALTY:Consumers of

RECENT CHANGE IN
TRENDS: PESPI CO has

LOWER NET PROFIT

MARGIN:Its net profit is
approximately 10% which
is lower than Nestle and
Coca Cola.