GOOGLE

INC.
ORGANIZATIONAL STRUCTURE AT GOOGLE

INTRODUCTION
Google Inc. is an American
Company founded by Sergey
Brin and Larry Page in 1998

Its headquarters lie in Menlo

Park, California.

It specializes in Internet
based products and services,
most popular being the
search engine Google.

Serves more than 80% of the

worlds internet users.

SOME PRODUCTS AND SERVICES OF GOOGLE INC.

1-Google Video and YouTube

Started off with Google Video

which allowed its users to search the

close captioned text from television
broadcasts.

Bought YouTube in 2006 for $1.65 billion in

stock.

SOME PRODUCTS AND SERVICES OF GOOGLE INC.

2- Gmail
Free email service accessible from any
browser anywhere in the world.
Its advantage is that it gave its users an
email address that was independent of any
particular Internet Service Provider (ISP),
making it easier to maintain a permanent
email address.

SOME PRODUCTS AND SERVICES OF GOOGLE INC.

3-GOOGLE BOOKS

Searches the full text of books and

magazines that Google has scanned,
converted to text, and stored in its digital
database.

Its advantage is that it gave its users an

email address that was independent of any
particular Internet Service Provider (ISP),
making it easier to maintain a permanent
email address.

BACKGROUND

Sergey Brin .and Larry Page who were PhD

students at Stanford University at the time.
In 1996, they began collaborating on a search
engine that was initially named Backrub. After
taking up too much bandwidth from operating at
Stanfords servers for more than a year, the search
engine finally got registered as Google.com on
September 15th.
The word Google was formed by playing on the

BACKGROUND

In August 1998,
. Sun co-founder Andy Bechtolsheim wrote a
check for $100,000 to an entity that doesn't exist yeta
company called Google Inc.
In 1996, they began collaborating on a search engine that
was initially named Backrub.
The search engine finally got registered as Google.com on
September 15th.
. On September 4, It filed for incorporation in California and
set up its workplace in a garage. The first patent filed under
the name "Google Inc." was filed on August 31, 1999.

ORGANIZATIONAL STRUCTURE

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ORGANIZATIONAL STRUCTURE OF
GOOGLE INC
Google uses a cross functional

organizational structure.
They purposively maintain a
small-company feel, believing every
employee is a hands-on contributor
and everyone is an equally
important part of Googles success.

Sundar Pichai is now CEO of

Google. Pichai has been running
Google since October. Now, he's
officially in charge.

NEW CEO OF GOOGLE INC.

Sundar Pichai is now CEO of Google. Pichai has been running

Google since October. Now, he's officially in charge.

Googles Organogram comprises of Sundar Pichai, CEO, who

ranks at the top.

ORGANIZATIONAL
CHART

GOOGLES
HEIRARCHY


COMMUNICATION NETWORKS WITH CHANNELS

UPWARD COMMUNICATION AT
GOOGLE:

Employees can communicate directly with

their ultimate bosses.
Are free to communicate and express
themselves.
Moreover, Googles executives make it a point
to make themselves available once a week to
interact with the employees at Google.

COMMUNICATION NETWORKS WITH

CHANNELS

DOWNWARD COMMUNICATION AT
GOOGLE:
The executives at Google pass on the
flow of information to their subordinates
The employees receive work related
emails even when at home.
Video conferencing is done and various
other channels are used like emails and
texts .

COMMUNICATION NETWORKS WITH

CHANNELS

DIAGNOL COMMUNICATION AT
GOOGLE:
All the employees at Google are
free to communicate with each other
regardless of structural levels.
For example, Google has a
grievances officer to listen to the
grievances of all the employees at
Google.

COMMUNICATION NETWORKS WITH

CHANNELS
VERTICAL COMMUNICATION AT
GOOGLE:

The company mainly emphasizes on

teamwork.

Employees work together across product lines

to deliver an unparalleled experience.

The best example for this is ANDROID.

All the Google products have converged into
android beautifully. This was made possible by
fast and effective communication.

COMMUNICATION NETWORKS WITH

CHANNELS
EXTERNAL COMMUNICATION

Externally, Google communicates with

Advertising agencies, customers, clients
and the public through various social
forums as well as through its Marketing
and Communications team etc.

CONCLUSION

To conclude it all, Google is a unique organization having

a unique culture that very few organizations can afford.
Google has employees whose sole purpose is to keep
employees happy and maintain productivity.
We believe that Googles success is due to their
innovative ability, and focus on research.
Moreover, the most contributing factor is the very open
communication network resulting in higher job
satisfaction and better work performances.

THANK YOU !