4-H

"Hand in hand bettering the

community!"
By: PR Innovations
Jordan Pszonek, Lauren Lehman
Steve Stanley & Lauren McCullough
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Table of contents
Mission Statement
The Big Idea

Flow Chart
Written tactics

New Logo and Slogan

History
Audience
Media Plan
Involving BU
Events

Visual tactics
Spoken tactics
Electronic Tactics
Objectives
Evaluation

Mission Statement:
To Make the Bloomsburg community aware of
4H by creating community events and
fundraisers. Our goal is to better the
community through events and community
service. We hope to get the community of
Bloomsburg and Bloomsburg University
students involved in 4H and excited about
what 4H does. Our aim is make the brand of
4H a household name. Everyone in
Bloomsburg should understand what 4H
does and is after our campaign.
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The Big Idea

"Hand in hand bettering the
community!"
Hand in Hand

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Logo Launch
Before:

After:

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History of 4-H

A.B Graham created 4H in 1902 in Clark County,

Ohio with the first club being a "Tomato Growing"
club

The national 4H was created in 1914

The 4H was agriculturally based development

program for school aged children.

1974 was the peak of 4H membership due to the

new nutrition clubs created.

Audience
Primary Audience:
Bloomsburg University students
o Education, Natural Sciences, Health
Science majors
Bloomsburg University Staff
Secondary Audience:
Bloomsburg community
Bloomsburg youth

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Objectives
Promote awareness of 4H in Bloomsburg
through fundraisers, interactive events,
local newspapers and local television
stations. We want to make all of
Bloomsburg aware of what 4H does and
what a great organization it is. Our goal
is to make the community aware of the
great things 4H does with the youth of
the community and all citizens of the
town of Bloomsburg.
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Media Plan

Controlled Mediao Social media- Facebook,Twitter, Instagram

o LinkedIn
o Newsletters & Monthly emails
o 4H Website
Uncontrolled Mediao BUNOW
o The Voice
o Bloomsburg University website
o BloomUtoday.com
o Press Enterprise

Getting BU Students
Involved

Benefits Concert at Bloomsburg Fair

o Trisha Yearwood, Jennifer Nettles, & Dolly
Parton
o Charity = no setup fee
o Promotes awareness and integrates other
colleges
o Split ticket profits

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Getting BU Students
Involved (Cont.)

Partner with Big Event

Sponsor Relay for Life
o Split proceeds for Relay for Life
o 4H gets community recognition and gains
awareness

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Getting BU Students
Involved (Cont)

Keynote Speakers
o Mark Harmon and Arnold
Schwarzenegger
Spring Benefit Concert:
Faith Hill
Host 4H Eastern
Roundup
Project Contests for
students on campus

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4H Theme Song Contest

Open Mic night will be held for

Campus students.
Each Person who signs up will be

asked to write and sing their own 4H theme song.

The winner will win a $50 gift card
to Walmart, and their song will be
aired on WHLM the local
Bloomsburg radio station.

Theme Song Contest

Previous Winners of 4H Theme song
contests:
Texas- Lauryn Hefte "I Pledge Myself"
http://www.youtube.com/watch?v=AwgHSq1
6Kp4

Mark Miller "4H Wants You" `

http://www.youtube.com/watch?v=8gmNES
SZYpQ
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Flow Chart

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Written Tactics

Monthly Newsletter
Press releases for events
Brochures
Informational Pamphlets
Advertisements ( in
newspapers)
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Visual Tactics

Tri-fold picture boards at

info booth
Logo on merchandise
Local cable commercial
Picture Slideshow to be
placed on BloomU.com
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Spoken Tactics

Info booth at Activities fair

Keynote Speakers
Informational meetings

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Electronic Tactics

Social Media- Twitter, Facebook,

Instagram and LinkedIn

Monthly informational Email- able
to sign up for this right on the 4H
website
BUNow, Bloomu Today, BU
Website
Emails to campus students and
campus organizations (Greek,

Website Enhancements

More imagery
Videos of Events
Place local commercial on

website
Videos of clubs and meetings
College Link- listing college that
host 4H events
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Evaluation

PR Innovations will promote 4-H locally on

the Bloomsburg University Campus and in
the Community.
Our goal is to have the potential to reach
the nation wide level with our strategies in
awareness of 4H.
Our campaign will provide new and
creative ways to get the word about 4H
out.
We hope to have the 4H reach its full
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potential by the end
of our 12 month