For more information, contact:

Meaghan Wims
Duffy & Shanley for AT&T New England
401.278.4434
mwims@duffyshanley.com

AT&T SET TO OPEN PREMIER NEW ENGLAND RETAIL LOCATION APRIL

2 ON BOSTONS BOYLSTON STREET
Innovative new store design focuses on customer experience;
one of the largest AT&T locations in the U.S.
BOSTON, MASS., MARCH 31, 2015 AT&Ts new store design, which redefines how customers
shop for wireless technology, is now a reality in Boston. The new store, opening April 2 at 699 Boylston
Street steps away from the historic Boston Marathon finish line is 9,000 square feet, and will serve
as New Englands premier location.
AT&T has had a strong retail presence along Boylston Street for more than 15 years and the
company has been the official wireless provider of the Boston Marathon for the past seven. To honor
this tradition, the new store will feature a custom wall mural paying tribute to the Boston Marathon.
The new location is part of AT&Ts continuing investment in its Boston networks, retail footprint and
workforce. AT&T invested more than $400 million its Boston area wireless and wired networks between
2012 through 2014.
Were proud of our role as a longtime leader in the Boston business community, and this important
investment only deepens our commitment to the City, our employees and our customers, said Patricia
Jacobs, President, AT&T New England. Weve long enjoyed a prominent presence on Boylston Street,
and were looking forward to sharing our new home with Bostonians and visitors alike for decades more
to come.
As Boston businesses and consumers rely more and more on mobile technology to stay in touch,

announcements like this become even more important to our economic growth. We will continue to
support policies that attract this sort of investment and advancement, said Paul Guzzi, President and
CEO of the Greater Boston Chamber of Commerce. Weve worked hard to build a business climate in
Boston that works for businesses and creates job opportunities.
Enhanced service experience
Many of the new store design and merchandising elements were first seen in AT&Ts award-winning
flagship brand store on Michigan Avenue in Chicago and are now coming to other company-owned
retail stores across the country, including right here in Boston.
The new Boylston Street location will be unique among other AT&T retail locations nationwide and the
first of its kind in New England. It features floor-to-ceiling two-story windows overlooking bustling
Boylston Street. Inside, the store offers a bright, open environment where customers can "try before
they buy. Whether theyre looking for smartphones, tablets, fitness accessories or home automation
technology, this new concept store is designed to encourage customer play.
Customers visiting our new premier Boston store will discover an interactive shopping experience built
around how our customers use wireless technology in their daily lives, said Bryan Gonterman, Vice
President and General Manager, AT&T New England. Our goal is to be Americas premier retailer by
providing an exceptional experience in every interaction, and weve been working hard to exceed
customer expectations by taking our stores and network to a new level here in Boston.
What you wont see in these new stores is almost as important as what you will see. Customers will no
longer see the traditional retail cash-register counters. Instead, theyll find round caf-style learning
tables that allow for side-by-side interactions with the AT&T retail consultant to ask questions or learn
about a product or service. All retail consultants carry a tablet supported by a new mobile point-of-sale
system that allows them to help customers anywhere in the store. Customers also wont see the printed
product brochures common in many stores. With digital signage, e-brochures and interactive video
monitors, they can have the information literally at their fingertips while giving AT&T the flexibility of
updating messaging faster and more efficiently.

Flexible design
Everything about the store is designed for ultimate flexibility. It brings to life AT&Ts mission, brand
vision, and personality while encouraging self-discovery and satisfying curiosity.
The store layout will highlight AT&Ts products and services, devices and accessories across three
unique zones the Connected Experience Zone, the Community Zone, and the Explore Zone.
The new Connected Experience Zone features lifestyle vignettes that offer customers a glimpse of
how products can be used in customers everyday lives. These lifestyle pavilions will highlight
categories such as music, home security, entertainment and more.
Next is the Community Zone, featuring community tables that let customers shop and play in an
open and interactive space. This space has apps, accessories and devices on display to show
customers how they can work together.
Finally, customers can check out the Explore Zone with explore walls that showcase AT&Ts diverse
device line-up and accessories complemented by digital monitors with product information.
Store information
Hours for the new Boylston Street store are Monday through Saturday, 9 a.m. to 9 p.m, and Sunday, 10
a.m. to 6 p.m. AT&T has 44 company-owned retail locations in Massachusetts. To find the nearest
AT&T store or Device Support Center near you, visit www.att.com/find-a-store or www.att.com/dsc.
Dont forget you can also make an appointment before visiting your local AT&T store
-https://www.att.com/storeappointment/.

* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T
brand and not by AT&T Inc.

** Limited 4G LTE availability in select markets. 4G speeds delivered by LTE, or HSPA+ with enhanced backhaul,
where available. Deployment ongoing. LTE is a trademark of ETSI. Learn more at att.com/network.
About AT&T
AT&T Inc. (NYSE:T) helps millions of people and businesses around the globe stay connected through leading
wireless, high-speed Internet, voice and cloud-based services. Were helping people mobilize their worlds with
state-of-the-art communications, entertainment services and amazing innovations like connected cars and
devices for homes, offices and points in between. Our U.S. wireless network offers customers the nations
strongest LTE signal and the nations most reliable 4G LTE network. We offer the best global wireless coverage.
Were improving how our customers stay entertained and informed with AT&T U-verse TV and High Speed
Internet services. And businesses worldwide are serving their customers better with AT&Ts mobility and highly
secure cloud solutions.
Additional information about AT&T products and services is available at http://about.att.com. Follow our news on
Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.
2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein
are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein
are the property of their respective owners.
Reliability and signal strength claims based on nationwide carriers LTE. Signal strength claim based ONLY on
avg. LTE signal strength. LTE not available everywhere. Global coverage claim based on offering voice and data
roaming in more countries than any other U.S. based carrier, and offering the most wireless smartphones and
tablets that work in the most countries.