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  • Target Audience Survey

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    api-282865305
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    The survey results show that the target audience for the music product is primarily 16-25 year old males who are currently students. The majority listen to electronic music occasionally and expect to see a mixture of narrative and performance elements in music videos. Key elements identified as important for a good quality digipak included track listings, pictures of the artist, lyrics and bonus content. Interest in the artist and visually appealing design were most likely to influence a purchase. Most would expect to pay between £6-10 for a digipak. Keeping up to date with artists is mostly done through Facebook, Twitter and YouTube.

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    target audience survey

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    The survey results show that the target audience for the music product is primarily 16-25 year old males who are currently students. The majority listen to electronic music occasionally and expect to see a mixture of narrative and performance elements in music videos. Key elements identified as important for a good quality digipak included track listings, pictures of the artist, lyrics and bonus content. Interest in the artist and visually appealing design were most likely to influence a purchase. Most would expect to pay between £6-10 for a digipak. Keeping up to date with artists is mostly done through Facebook, Twitter and YouTube.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    12 views4 pages

    Target Audience Survey

    Uploaded by

    api-282865305
    The survey results show that the target audience for the music product is primarily 16-25 year old males who are currently students. The majority listen to electronic music occasionally and expect to see a mixture of narrative and performance elements in music videos. Key elements identified as important for a good quality digipak included track listings, pictures of the artist, lyrics and bonus content. Interest in the artist and visually appealing design were most likely to influence a purchase. Most would expect to pay between £6-10 for a digipak. Keeping up to date with artists is mostly done through Facebook, Twitter and YouTube.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Target Audience Survey

    Q1

    What is your age?


    Answer Choices

    Responses

    16 to 25

    86.96%
    20

    26-39

    4.35%
    1

    40+

    8.70%
    2

    Total

    23

    Q2

    What is your gender?


    Answer Choices

    Responses

    Female

    47.83%
    11

    Male

    52.17%
    12

    Other

    0.00%
    0

    Total

    23

    Q3

    What is your ethnicity? (Please select all that apply.)


    Answer Choices

    Responses

    Asian or Pacific Islander

    0.00%
    0

    Black or African American

    8.70%
    2

    Hispanic or Latino

    0.00%
    0

    White / Caucasian

    91.30%
    21

    Prefer not to answer

    0.00%
    0

    Other (please specify)

    0.00%
    0

    Total Respondents: 23

    Q4

    What is your profession?


    Answer Choices

    Responses

    Student

    60.87%
    14

    Part Time Job

    21.74%
    5

    Full Time Job

    17.39%
    4

    Total

    23

    Q5

    Do you listen to electronic music?


    Answer Choices

    Responses

    Yes, Regularly

    26.09%
    6

    Yes, Occasionally

    60.87%
    14

    No

    13.04%
    3

    Total

    23

    Q6

    What visual elements do you expect in a music video?


    Answer Choices
    Narrative

    Responses
    4.35%
    1

    Performance

    30.43%
    7

    A Mixture

    65.22%
    15

    Total

    23

    Q7

    What do you feel makes a good Digipak CD? (Select all that
    apply)
    Answer Choices

    Responses

    Pictures Of Artist

    60.87%
    14

    Track Listing

    91.30%
    21

    Social Network Information

    21.74%
    5

    QR Code

    26.09%
    6

    Web Links

    26.09%
    6

    Lyrics

    56.52%
    13

    Bonus CD/DVD

    34.78%
    8

    Live and Acoustic Versions

    43.48%
    10

    Booklet

    43.48%
    10

    Other (please specify)

    4.35%
    1

    Total Respondents: 23

    Q8

    What would make you purchase a Digipak? (Select all that


    apply)
    Answer Choices

    Responses

    Visually Interesting

    52.17%
    12

    Interest in Artist

    78.26%
    18

    Seeing an Advert

    26.09%
    6

    Interesting Content

    34.78%
    8

    Created by the Artist

    17.39%
    4

    Other (please specify)

    0.00%
    0

    Answer Choices

    Responses

    Total Respondents: 23

    Q9

    How much would you expect to pay for a Digipak?


    Answer Choices

    Responses

    0-5

    13.04%
    3

    6-10

    56.52%
    13

    11+

    30.43%
    7

    Total

    23

    Q10

    How do you keep up to date with artists?


    Answer Choices

    Responses

    Facebook

    56.52%
    13

    Twitter

    60.87%
    14

    Youtube

    56.52%
    13

    iTunes

    30.43%
    7

    Spotify

    47.83%
    11

    Magazines
    Talking To Friends
    Other (please specify)
    Total Respondents: 23

    8.70%
    2
    47.83%
    11
    4.35%
    1

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