Chapter 1....................................................................................................

3
Project Summary...................................................................................... 3
Introduction........................................................................................... 3
Name of the Firm................................................................................... 3
Location................................................................................................ 3
Long Range Objectives of the Project....................................................3
Feasibility Criteria............................................................................. 3
Market Strategies.................................................................................. 4
Chapter 2.................................................................................................... 5
Market Study............................................................................................ 5
Service Description............................................................................... 5
Guidelines of Business..........................................................................6
Ambiance.............................................................................................. 6
Price Study............................................................................................ 6
Factors Affecting the Market.................................................................6
Internet Connection.............................................................................. 7
Recommended Connection...................................................................7
Marketing Program................................................................................ 7
Attract Power Internet Users.................................................................7
Market Growth....................................................................................... 8
SWOT Analysis...................................................................................... 8
Strengths........................................................................................... 9
Weaknesses....................................................................................... 9
Opportunities..................................................................................... 9
Threats............................................................................................. 10
Market Needs...................................................................................... 10
Market Trends...................................................................................... 10
Marketing Strategies...........................................................................10
Management Strategies......................................................................10
Demand.............................................................................................. 10
Chapter 3.................................................................................................. 13
Technical Feasibility................................................................................ 13
The Services........................................................................................ 13
Manufacturing Process........................................................................13
Plant Size and Production Schedule....................................................13
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AC Computer Shops Time Schedule...................................................14

Machinery and Equipment..................................................................14
Furniture and Fixtures.........................................................................14
Waste Disposal.................................................................................... 16
Legal Requirements............................................................................ 16
Production Cost................................................................................... 17
Labor Requirements............................................................................ 17
Requirement on Hiring an Applicant....................................................17

Chapter 1
Project Summary

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Introduction
Computer shop business is one of the most in demand businesses here in
Dhaka. Nowadays, internet cafes are really in demand because of the fast
changing technology that the people embraced just like here in the
Bangladesh. Some have their own laptops and bring it to coffee shops so
that they could relax and at the same time prepare their assignments and
paper works. The people today are very busy and would want to do their
jobs in a beautiful and innovative environment that could satisfy their
needs and lessen their stress due to busy schedule.

Name of the Firm

The proposed name of the firm is AC COMPUTER SHOP. The owner will
register the firm with the Department of Trade and Industry (DTI) and
Local Government Unit (LGU) concerned. The firm will be registered as
single proprietorship. The business is about computer shop.

Location
The business will be renting a space along Hi-way near to Government
Office, and schools. The target consumers are students, teachers,
office workers, and nearby neighborhood especially those people whose
relatives or loved ones are abroad. The two hundred (200) meter radius
requirements as provided in the existing zoning code and other applicable
rules and regulations wherein computer shops and other similar
establishments and places of amusements should be put up or
constructed at least two hundred (200) meters away from the church,
schools, hospitals and other government offices shall be strictly complied
with.

Long Range Objectives of the Project

The AC Computer Shop looks forward to be the most competitive shop in
Mohammadpur and nearby towns of Dhaka. The proponent dreams of
making profit and staying long in the business. For operating and
establishing AC COMPUTER SHOP, I am having some objectives.
1. To earn profit at less investments.
2. To satisfy our customers providing best quality service at effective price.
3. Providing the service at low cost by providing the best quality at
affordable price.
4. To know a fair return on the capital invested by the owner.

Feasibility Criteria
The following are the most important criteria by which almost every
subject is being measured:

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1. Raising Funds or Capital this is the number one need of a business

man in putting up a business. Whether he will produce the money by his
own pocket or he will have a business loan in a bank.
2. Recognize profit from the business the main reason of a person for
going into business is profit. People tend to enter into this kind of business
because of their expectation to earn money or have an income.
3. It helps the economic growth of the area this company will give a job
opportunity to the resident of bulacan.4.Enhance the availability of the
company the company will become stable if it has the ability to compete
to his competitor and ability to continue operations yet there is expected
risks in a business.

Market Strategies
To penetrate the target market, different marketing strategies
and promotions will be considered. Leaflets will be distributed and
handed out to various business establishments, offices, schools, bus and
jeepney stations, friends, and relatives. Games and services offered will be
displayed on the store window. I will offer promos to attract the consumer
like cheaper rate for computer rental, and membership card. I will put a
tarpaulin on the place itself where my shop is standing, promoting the
opening of my computer shop also one month before the opening. To let
the people know that there will be a new Computer Shop on the vicinity.
Lastly, I will keep developing my skills by attending seminars to
improve my knowledge and to be updated in this business.

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Chapter 2
Market Study
As the popularity of the Internet continues to grow at an exponential rate,
easy and affordable access is quickly becoming a necessity of life. AC
Computer Shop provides communities with the ability to access the
Internet and share Internet experiences in a comfortable environment.
People of all ages and backgrounds will come to enjoy the unique, up to
date, and innovative environment that AC Computer Shop provides.

Service Description
AC Computer Shop will provide its customers with full access to
the Internet and common computer software and hardware. Some of the
Internet and computing services available to AC Computer Shop are listed
below:
Surf the web at warp speed!
Chat online using Instant Messenger, Yahoo, IRC or Pal Talk.
Have a video conference with a business associate, family member
or friend.
Experience hot Internet games like World of Warcraft, Warcraft III,
Counter-Strike, Battle Realms and Dance Audition and autojam
(3Mbps downstream and upstream) with outrageous ping times.
Hook up your laptop to our Internet connection via Ethernet cable.
You can even send a print job from your laptop to our network color
laser printer.
Rent AC Computer Shop for your late-night or all-night gaming
party.
Send and receive email using your home or business account, or
set up a free email account using Yahoo, Hotmail or any other webbased service.
Create your own greeting cards, flyers, school reports or
presentations using Print Shop, Microsoft PowerPoint or Microsoft
Publisher and print them in color.
Download shareware programs in the blink of an eye and copy them
to a CD or Zip Disk.
Scan a picture using one of our self-service photo scanners and
send via email.
Plan your next vacation or print out driving directions.
Listen to music clips and watch videos from your favorite
performers with iTunes, Yahoo Music or Real Video/RealAudio.
Type resumes, letters and term papers with Microsoft Word.
Send and receive faxes on AC Computer Shops color fax machine.
Find that dream job using CareerBuilder or Monster Jobs.
Check out continuously updated news, sports highlights, weather,
and stock quotes.
Enjoy quiet online board games from Yahoo. You can even join a
Yahoo league!

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 AC Computer Shop will also accept computer repair. Youll

appreciate surfing and gaming at AC Computer Shop. It has superfast Internet connection; you'll be visiting all your favorite sites in
record time. Multi-player gaming is Quicker and more exciting when
you and your friends are able to do battle with no lag and plenty of
bonding for everyone.
My friendly staff is ready to help with your computer needs.

Guidelines of Business
All malicious sites are blocked.
Were not allowing inserting flash drive or any storage
device without the consentof the shop staff.
Eating and drinking in the gaming and typing area is not allowed,
they are onlyallow to eat and drink in the waiting area.
One person for one unit to maintain orderliness.

Ambiance
Not too dark and bright because we want the shop more
encouraging to work and play.
Our computer tables have a board between users for privacy
purposes.
All furniture are fully furnished and labor included.

Price Study
It is one of the considerations of the customer that enhance them to rent
computers. If the price is lower they will rent.

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Factors Affecting the Market

Factors that I consider while putting up my own Computer Shop:

Location picking a good spot is an advantage for me.

Competition most business minded people think of competition
as a race to chargethe lower prices in order to win the customers.
Software Licensing its really important to have an original
operating system, because pirated OS can eventually damage the
system.
Expected ROI investing money in a business is a risk in my case
the well tabulated if financial statement is my major concern.

Internet Connection
The major cost of a computer shop is the internet connection. For
providing better service, the proposed project will use a high band width
connection for better speed as the project is going on to provide service of
video chat. It is recommended that the internet connection should be
taken from the best internet service provider.

Recommended Connection
If the project is set up in area, where DSL Internet connection is
available, it is recommended to use DSL Internet connection instead of
any other Internet connection. This will improve the speed of internet,
which will improve the performance of video chat and will also reduce the
telephone expense.

Marketing Program
AC Computer Shop has three main strategies. The first strategy focuses on
attracting novice Internet users, by providing a novice friendly
environment, AC Computer Shop hopes to educate and train a loyal
customer base. The second, and most important, strategy focuses on
pulling in power Internet users. Power Internet users are extremely familiar
with the Internet and its offerings. This group of customers serves an
important function at AC Computer Shop. Power users have knowledge
and web-browsing experience that novice Internet users find
attractive and exciting. The third strategy focuses on building a social
environment for AC Computer Shop customers. A social environment, that
provides entertainment, will serve to attract customers that wouldnt
normally think about using the Internet. Once on location at AC Computer
Shop, these customers that came for the more standard entertainment
offerings will realize the potential entertainment value the Internet can
provide.

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Attract Power Internet Users

AC Computer Shops second strategy will be focused on attracting power
Internet users. Power Internet users provide an important function. AC
Computer Shop plans on attracting thistype of customer by:
Providing the latest in computing technology.
Providing scanning and printing services.
Providing access to powerful software applications

The large student and nearby neighborhood population will become an

important part of the AC Computer Shop customer base. The student
population continues to grow with the success of the educational
institutes. Access to the internet, entertainment, and the upscale
ambiance will attract the students. Business community is growing rapidly
with the addition of new companys day by day.AC Computer Shop will
provide an opportunity to local and traveling professionals to check their
e-mails communications; this will be an attracting entity for the middle
income group and for the residents of Because as they do not have access
to the internet at their living places.

Market Growth
The market for the services AC Computer Shop will offer is growing rapidly.
The computer shop hasn't come to this area yet, but similar services are
growing rapidly on a global scale. Large cities that cater to large numbers
of traveling business people have been saturated with businesses offering
the services AC Computer Shop will offer. Business people use the Internet
services to catch up on email and communications with their family. My
area supports a population that has many of the same needs and interests
of this larger group. The student population continues to grow as
the University grows in popularity with high-school graduates from out of
state. These students tend to have money and an interest in up-scale
social centers.AC Computer Shop will target these groups with the use of
fliers and tarpaulin.

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SWOT Analysis
The SWOT analysis provides us with an opportunity to examine the
internal strengths and weaknesses AC Computer Shop must address. It
also allows us to examine the opportunities presented to AC Computer
Shop as well as potential threats. AC Computer Shop has a useful
inventory of strengths that will help it succeed. These strengths include: a
knowledgeable and friendly staff, modern computer hardware, and a
clear vision of the market need. Strengths are valuable, but it is also
important to realize the weaknesses AC Computer Shop must address.
These weaknesses include: a dependence on quickly changing technology
and the cost factor associated with keeping modern computer
hardware. AC Computer Shops strengths will help it capitalize on rising
opportunities. These opportunities include, but are not limited to, a
growing population of daily Internet users, and the growing social bonds
fostered by the new Internet communities. Threats that AC Computer Shop
should be aware of include, the rapidly falling cost of Internet access, and
rising local competitors.

Strengths
Knowledgeable and friendly staff Ive gone to great lengths at AC
Computer Shop to find people with a passion for teaching and sharing
their Internet experiences. My staff is both knowledgeable and eager to
please.2.
Modern equipment Part of the AC Computer Shop experience includes
access to modern computer equipment. My customers enjoy beautiful and
convenient units displays, fast machines, and high-quality printers.3.
Up-scale ambiance When you walk into AC Computer Shop or even sit
at my waiting area, you'll feel the technology. Great sound background,
nice lighting that sets the mood and the whole area was clean.4.
Clear the vision of the market need AC Computer Shop knows what
it takes to build an upscale computer shop. I and my staff know the
customers, the technology, and how to build the service that will bring the
two together.

Weaknesses
A dependence on quickly changing technology AC Computer Shop
is a place for people to experience the technology of the Internet. The
technology that is the Internet changes rapidly. Product lifecycles are
measured in weeks, not months.AC Computer Shop needs to keep up with
the technology because a lot of the AC Computer Shop experience is
technology.2.
Cost factor associated with keeping state-of-the-art hardware
Keeping up with the technology of the Internet is an expensive
undertaking. AC Computer Shop needs to balance technology needs with
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the other needs of the business. One aspect of the business can't be
sacrificed for the other.

Opportunities
Growing population of daily Internet users The importance of the
Internet almost equals that of the telephone. As the population of daily
Internet users increases, so will the need for the services AC Computer
Shop offers.2.
Social bonds fostered by the new Internet communities The
Internet is bringing people from across the world together unlike any other
communication medium. AC Computer Shop will capitalize on this social
trend by providing a place for smaller and local Internet communities to
meet in person. AC Computer Shop will grow some of these communities
on its own by establishing chat areas and community programs. These
programs will be designed to build customer loyalty

Threats
Rapidly falling cost of Internet access The cost of access to the
Internet for home users is dropping rapidly. Internet access may become
so cheap and affordable that nobody will be willing to pay for access to it.
AC Computer Shops aware of this threat and will closely monitor pricing.2.
Rising local competitors Currently, AC Computer Shop is enjoying a
first-mover advantage in the local computer shop market. However,
additional competitors are on the horizon, and I need to be prepared for
their entry into the market. Many of my programs will be designed to build
customer loyalty, and it is my hope that my quality service and up-scale
ambiance wont be easily duplicated.

Market Needs
As the popularity of internet continues to grow at an exponential rate,
easy and affordable access is quickly becoming a necessity of life. Public
wants access to the methods of communication and volumes of
information now available on the internet, and access at a cost they can
afford and in such a way that they are not socially, economically, and
politically isolated.

Market Trends
More than ninety percent of my customers are youngsters and their only
objective to ghetto these is to get enjoyment.

Marketing Strategies
I create some advertising strategies like I will print a thousand of fliers
printed with the total cost of Php. 908.00 (500 pieces on small fliers that
cost Php. 220.50, while the second fliers are also 500 pieces with the cost
of Php. 687.50), a month before the opening me and my staff will
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distribute the fliers. I will also put tarpaulin on the place itself where my
shop is standing month before the opening. It will promote the services
offered and also the opening of my Computer Shop. To let the people know
that there will be a new Computer Shop on the vicinity. The tarpaulin size
is 64 x 100and amounting Php. 497.75.

Management Strategies
Maintain a focus on quality products with bottom-line growth through cost
reduction and optimal performance. I also focus on technology and
innovation to make sure our employees skills are up to standard with
todays mode of production.

Demand
Demand in Internet Services for the last five years:

As you can see there is 8.08 percent of demand in internet service in year
2004 and increase of 6.6 percent on the next year. In 2006 there is 17.28
percent of demand in internet service and increase of 6.14 percent in year
2007 and in the year 2008 theres a demand of 36.54 percent in internet
services.
I will use the Arithmetic Straight Line method in projecting the demand
for the next five years.

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As you can see there is 8.21 percent of supply in internet service in year
2004 and increase of 5.47 percent on the next year. In 2006 there is 16.09
percent of supply in internet service and increase of 5.05 percent in year
2007 and in the year 2008 theres a supply of 41.87 percent in internet
services.
I will use the Arithmetic Straight Line method in projecting the supply for
the next five years

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Demand and 22.51% in supply. For the fifth year 2013 it has a 24.92% in
demand and 25.02% of supply. In totality, every year AC Computer Shop
will increase of 2.46% in demand and 2.51%in supply.

Chapter 3
Technical Feasibility
In this chapter, I will discuss the product, the manufacturing process of my
business including the plant size and production schedule. I will also
discuss the machinery and equipment and also the other computer
application that I will use in the business.

In order for me to lessen my expenses, I purchase equipment in

packages. I focus much in the hardware and software. I research on how
much the hardware and software will cost me, through net surfing.

The Services
The following services of AC Computer Shop are listed below:

Gaming
Typing
Searching the net
Printing/ Photocopying/Fax/Scanning
Down loads
Cd burning
Computer Repair
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For gaming I will install popular online games like Warcraft, Counter strike,
Battle Realms, Dance Audition, and Autojam. In typing I will install original
Operating System of MSOffice Professional 2007 like MS Word, Excel,
Power point, Access, Desktop Publishing. I will have printer, Scanner,
Photocopier, and Fax Machine for the Printing, Photo copying, and
faxing.AC Computer Shop will also offer other services like DVD/CD
burning, Pay phone, and Computer Repair.

Manufacturing Process
This is the AC Computer Shops manufacturing process.
The AC Computer Shop will provide the product and services to the
customers, and then the customer will give income or profit to AC
Computer Shop in return. The income or profit that the customer gave in
return will used to provide the product and services.

Plant Size and Production Schedule

The AC Computer Shop will operate seven days a week. AC Computer
Shop opens at8:00 am ahead to the other competitors. This will lead my
shop of being known. My goal is to give the needs of the students and
others in early manner of time.

AC Computer Shops Time Schedule

Machinery and Equipment

The proposed project is going to be of 10 units of computer systems
and the details of theequipment required for the project is given below:

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Furniture and Fixtures

The project is based on Pentium-4 computer systems. Second hand
systems are also available in the market at much lower prices. The reason
for using the latest system is the new software coming in the market that
requires more powerful systems which will provide better service to the
customer. The price of computer systems varies with the introduction of
new technology in the market.

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Page 16 of 18

Waste Disposal
AC Computer Shop can manage the waste disposal properly, because
every Monday, Wednesday, Friday and Sunday is the schedule in collecting
all the garbage in Buri gonga, Dhaka

Legal Requirements
Registration with BIR ( Bureau of Internal Revenue)
Registration of Business Name with DTI (Department of Trade
and Industry)
Barangay Clearance and Business Permit
Mayors Permit Legal Requirements Cost

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Production Cost
The details of production cost for the project are given below:

Labor Requirements
Estimated Annual Cost for Salaries and Wages

Requirement on Hiring an Applicant

Applicant must be 20 years old, residence of Dhaka

Resume
Two valid I.D.
Birth Certificate (NSO)
N.B.I Clearance
SSS number
Vocational Graduate (computer technician)
Hardworking

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