Confidential Page 1 4/23/2008

This document and the information contained herein is intended only for the use of the individual or entity to which it
is addressed. The information is proprietary, confidential, privileged and exempt from disclosure under applicable law.
Social Computing has radically changed the way people interact with information,
transactional processes and one another via the Internet.

Enterprise Web 2.0 is changing the ways knowledge workers interact with
information and one another. The implications are enormous and could lead to a
fundamental redefinition of collaboration and business process. The biggest IT
vendors have much to gain and much to lose in what could be a major shift in the
productivity landscape. Each brings strengths to the table, and each faces
challenges. The battle for mindshare with enterprise users is on, and the stakes
are high. In the midst of this, information and knowledge management
professionals must create an enterprise Web 2.0 strategy. Properly identifying
the right vendor for your organization is all about aligning each vendor's value
proposition with your identified needs.

It's the ability to more efficiently generate, self-publish, and find information, plus
share expertise in a way that's so much easier and cheaper than earlier
knowledge management attempts. Web 2.0 also promises to revolutionize
transactional processes between businesses, suppliers and customers.

As with any disruptive technology, the adoption curve depends on consumers.

Today there are over
500 million users of
the social web
globally.

Most businesses
have yet to
comprehend the
dynamics, changes
and significant
impacts of the social
web. Part of the
problem is the
terminology. When
we use the terms
“social web, social
networks and social
computing,” most
business mindsets think in terms of how users connect and share with friends.

The word “social” generally refers to relations between people, or particular

associations between people; interactive systems in communities of populations,
or any living organisms. These definitions naturally create associations to the
word “social” as being people-oriented. However, there is much being discussed
about the web as being a “living organism” because technological interactions
are mimicking intellectual properties of humanity.

Confidential Page 2 4/23/2008

This document and the information contained herein is intended only for the use of the individual or entity to which it
is addressed. The information is proprietary, confidential, privileged and exempt from disclosure under applicable law.
When you define “Life” as the property or quality that distinguishes living
organisms from dead organisms and inanimate matter, manifested in functions
such as metabolism, growth, reproduction, and response to stimuli or
adaptation to the environment originating from within the organism we
begin to see how technologies driving the social web mimic response to stimuli
and adaptation to the environment. The word “social” has now advanced to
mean interactions between people and things. Thus the phrases “social web,
social networks and social computing” begin to take on new meanings from a
business perspective.

Every business, regardless of industry, has a set of common processes ion

interactions between its people, products and services. The social web is
driven by advanced technology that connects people and things to
everyone, everything, and everywhere.

Advanced technologies are fueling the interoperability among disparate database

applications and the automation of manual tasks, integrating them all into a
global process that users can access from any Internet connection. The web is
getting smarter and the people fueling it are getting more and more creative
everyday.

From Personal Profiles to Business Profiles:

Business 3.0 was created with business and social network users in mind.
Business 3.0 profiles are easy to set up and trouble-free to maintain. With
Business 3.0 businesses can create a profile to fit their business needs on any
social network.

Business 3.0 is the first and only business profile administrator on Facebook.
With new techniques to target Facebook users with advertising and the ability to
sell products on Facebook, Business 3.0 instantly allows any business to sell
more products faster than ever.

Business 3.0 wants to keep the social networking experience enjoyable for
traditional users while allowing businesses to have profiles.

Business 3.0 will never allow businesses to use mailers, spam, or any other
method to attract users to they profile.

Protection of every social network user is top priority for Business 3.0.

Business 3.0 profiles cannot view social profiles and social network users will not
be seen on Business 3.0 profiles. Users can add businesses as friends for their
friends to see.

Business 3.0 has two major roles. First, allowing businesses to have profiles.

Confidential Page 3 4/23/2008

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is addressed. The information is proprietary, confidential, privileged and exempt from disclosure under applicable law.
Secondly, users can search for a particular business or products from the
Business 3.0 application. Adding this application, users have ability to search
quickly to the business profile they’re looking for.

Business 3.0 Facts

1. Business 3.0 easily connects businesses with over 500 million social network
users.
2. Business 3.0 effectively links businesses with their targeted market
demographic, and consumers with companies that they are interested in doing
business with.
3. Business 3.0 saves businesses time and money with its easy-to-use interface
4. Business 3.0 effectively protects the privacy of businesses, business
employees, and customers.
5. Business 3.0 profiles will not show friends on their profiles.
6. Business 3.0 promotes organic growth, for customers and businesses using
social graphs.
7. Businesses can increase their user base with advertising, and their own
network of friends. Customers can locate businesses of interest with Business
3.0’s search function, while enjoying protection from spam.
8. Business 3.0 seamlessly integrates into Facebook and other Platforms.
9. Business 3.0 makes online shopping a fun social experience - adding even
more to the social networking experience.
10. Business 3.0 makes online shopping effective, convenient and fast. It saves
customer information the first time it is entered, and uses it instantly for every
purchase thereafter.

Business 3.0 Functions and Features:

1. Business Profiles include demographic details, product and services

listing, key contact person(s), images and videos.
2. Business news feeds, incoming and outgoing
3. Advertising engine
4. E-commerce for on line sales of products and services and supplier
transactions
5. Administrative panels for business owners
6. Connectivity with other businesses
7. Business profiles can be placed within personal profiles
8. Promotion of specific products and services to users of social networks
9. Enterprise integration capabilities
10. Press release engines
11. Tracking of visits, sales and profile views
12. Search engine capabilities by company and by product

Future Functions and Features (2008)

Confidential Page 4 4/23/2008

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is addressed. The information is proprietary, confidential, privileged and exempt from disclosure under applicable law.
 1. Video and audio conferencing
2. Collaborative applications with other developers aimed at specific
business processes and functions
3. Supplier integration of related profiles and information
4. Integrated financial transactions between businesses and consumers
5. Online Banking functionality
6. Direct connects to media
7. Integrated employee profiles
8. Human resource applications including recruiting and relocation tools
9. Integrated customer profiles (opt in)
10. Project Management and CRM applications
11. Open API’s for seamless integration with any and all existing and future
social networks
12. Business 3.0 Virtual Exhibit Hall where businesses can display their
products and services 24/7 and interact with visitors.
13. Business planning, education and consulting services centered around
use of the Social Web for increasing business reach and revenue
14. Business 3.0 University: Online Educational portal offering dozens of free
and paid accredited course in collaboration with 40 Universities
15. Business 3.0 Business Station: A Video broadcasting platform offering
stations, channels and user generated content for business segments and
topics

Strategic Objectives:

1. Launch on Facebook in 2007: Completed

2. Launch on five additional social networks which cater to business leaders
3. Initial launches will be based on the “free” model aimed at adoption with
future models based on transactional and add-on functions and feature
fee structures
4. Position Business 3.0 as the market maker for business profiles
5. Form strategic alliances with best-in-class value-added suppliers for
financial services, advertising and public relations services for Business
3.0 and its business users, human resource firms, top-tier application
development firms for businesses, web 2.0 educational and training firms
and partner with a professional services firm to expand the eco-system of
offerings centric to the Business 3.0 application purpose.
6. Launch Business 3.0 within wireless mobile application space

Financial Models and Projections:

The Virtual Economy starts with giving something of value for free. To make
something that is “free” valuable to the virtual community an individual or
organization must think “what does the community need, want, desire and if
given for free would it be considered valuable”.

Confidential Page 5 4/23/2008

This document and the information contained herein is intended only for the use of the individual or entity to which it
is addressed. The information is proprietary, confidential, privileged and exempt from disclosure under applicable law.
Technological advances within the medium of social networks are enabling the
integration of blogs, video, images, instant messaging and every kind of self
expression tool imaginable. Social networks are becoming the aggregators of
self expression using whatever medium an individual desires for whatever
purpose. Again, for the most part, all for free.

In the networked economy free precedes commercial activity. Many are

creating new economic models for social networks beyond advertising.
However, the successful models are those that strategically think about
how to convert “free” into economic gains and what value precedes
commercial activity.

Business 3.0 economic models start with the free, in the eyes of the user, and
ends with economic gains from 1) financial transactions in products and services,
2) add-on functions and features rolled out as discoveries of need which are
identified and filled, and 3) advertising revenue from Business advertising within
Business 3.0

Business 3.0 economic models are based on the following assumptions:

1. Gaining 20%+ of all financial transactions facilitated through Business 3.0

2. Revenue sharing models from professional services provided i.e.
Educational Courses, Business Channel set up fee’s etc etc
3. Revenue sharing models from advertising services provided
4. Serving fees for value-added applications added to perform specific
business functions
5. Monthly fees from strategic partners providing specific value-added
functions to the Business 3.0 communities
6. Virtual Exhibit Hall monthly dues
7. Referral fees

Given the nature of the social networking space and its long tail implications, the
proposed economic models are subject to change with the aim of capturing
additional opportunities aimed at fueling the shareholder value of Business 3.0,
its strategic partners and supplier alliances- all while providing the maximum
value possible to users of the Business 3.0 application.

Confidential Page 6 4/23/2008

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is addressed. The information is proprietary, confidential, privileged and exempt from disclosure under applicable law.
Financial Projections:

2007 2008 2009 2010

Revenue
Financial N/A $95,000 $190,500 $476,250
Transaction
Professional N/A $37,500 $93,750 $235,000
Services
Advertising N/A $28,000 $250,000 $450,000
Service Fee’s N/A $50,000 $100,000 $150,000
Monthly Fee’s N/A $48,000 $240,000 $360,000
Total $0 $208,500 $774,250 $1,521,250

Expenses
Payroll & $67,285 $180,000 $360,000 $360,000
Taxes
Operating $62,450 $40,750 $65,000 $78,000
Expenses
Development $65,000 $97,500 $130,000 162,000
Cost
Outside Fee’s $25,000 $110,000 $125,000 $142,500
Total $164,030 $428,250 $680,000 $742,500
EBITA ($164,030) ($219,750) $94,250 $778,750

Capital 2007 2008 2009 2010

Requirements
Cash $164,030 $500,000 $302,711 $567,974
Operations $164,030 $172,289 $0 $0
Capital $15,000 $25,000 $35,000 $45,000
Expenses
Net Capital ($15,000) $302,711 $567,974 $1,108,929

Valuation
Multiples
ROI
* Revenues are
net revenues to
Business 3.0

Confidential Page 7 4/23/2008

This document and the information contained herein is intended only for the use of the individual or entity to which it
is addressed. The information is proprietary, confidential, privileged and exempt from disclosure under applicable law.
Conclusion:

Business 3.0 has spent

the time to research
and develop cutting
edge social software
centric to providing
utility to Businesses
wishing to capture the
significant growth of the
social web. The
Business 3.0 portfolio
is designed to add
significant reach,
features and functions
aimed at enabling
businesses to fully operate within the social web.

While consumer adoption of the social web is exploding Businesses are just now
migrating to where their customers are. Business 3.0 has the unique opportunity
of being the only applications developer who has prepared a host of business
centric products and services to fill this need. We are currently the only full
service application provider dedicated to meeting Business needs

Our current and future portfolio provides all the utility, value and ease of use for
any business to launch and accelerate their presence and revenue through the
social web. Our current reach currently stands at 200 million + users of social
networks worldwide.

For a full business plan and private placement memorandum contact:

Michael G. Zeuthen
Founder, Chief Executive
Business 3.0 Corporation
5025 S.W. Corbett Ave. # 10
Portland, OR 97239
971.235-5632
AIM: unpressure2

Confidential Page 8 4/23/2008

This document and the information contained herein is intended only for the use of the individual or entity to which it
is addressed. The information is proprietary, confidential, privileged and exempt from disclosure under applicable law.