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All aspects of the box have been modified and updated to create a
modern aesthetically pleasing piece of design, which appeals to a
younger audience. The red has been retained in order to highlight
the lid. This adds a strong, bold presence to the box, on the store
shelf and in the cupboard at home.
The Royal Appointment, which sits on the front of the boxs lid, is
also placed on the top of the box itself. When the lid is extended to
its open position, the Royal Appointment remains overlayed on the
landscape. This adds an interactive element to the box.