PROPOSAL

PREPARED BY:
FARHAN SALEEM
10135

PROPOSAL

Proposal writing is one of the most

important skills in business and
technical writing. Companies write
proposals to attract new business,
sales clients and projects

Function

A proposal aims to persuade the

intended audience to do something
Business proposals strive to persuade
potential customers to purchase a
company's products or services.
Other proposals try to persuade the
intended audience to fund a new
project

Requests for Proposals

Many people write proposals in

response to a Request for Proposals, or
RFP.

Companies, foundations and other

organizations send out RFPs when they
want to receive proposals for products
and services, or applications for
funding.

Features

In general, a written proposal should

consist of an introduction that
summarizes the problem and your
proposed solution; a main body that
explains the details of what you are
proposing; and a conclusion that
emphasizes how your solution will
benefit your client.

Considerations

Be realistic when estimating a project

budget and a schedule for completion

Size

Proposals can vary in length depending

on the type of project or service being
proposed. Some proposals are brief
and informal, while others are lengthy
and detailed.

Gathering Background Information

The first thing you will need to do in

writing your proposal is to gather the
documentation for it. You will require
background documentation in three
areas:
Concept
Program
Expenses

Gathering Background
Information

CONCEPT:
concepts must be well-articulated in the proposal
Program:
the nature of the project
the timetable for the project

Expenses :
you do need to sketch out the broad outlines of the budget

Components of a Proposal
EXECUTIVE SUMMARY
STATEMENT OF NEED
PROJECT DESCRIPTION
BUDGET
ORGANIZATION INFORMATION
CONCLUSION

The Executive Summary

This first page of the proposal is the

most important section of the entire
document. Here you will provide the
reader with a snapshot of what is to
follow. Specifically, it summarizes all of
the key information

The Statement of Need

The statement of need will enable the

reader to learn more about the issues.
It presents the facts and evidence that
support the need for the project

The Project Description

The Budget

The budget for your proposal may be

as simple as a one-page statement of
projected revenue and expenses.

Organizational Information

Conclusion

Every proposal should have a

concluding paragraph
This section is the place to make a
final appeal for your project