Professional Documents
Culture Documents
BACKGROUND:
Simon Cowell (SC) has a 20 year relationship with BMG and Sony Music. In addition to being a
very successful a&r executive, SC created the hugely successful TV formats for Pop Idol, X
Factor and America/Britain's Got Talent. X Factor has launched in 17 countries, while Got Talent
launched in 27 countries. As a result of the SC relationship, Sony Music obtained the exclusive
recorded music rights from these TV formats. Over his career with BMG and Sony Music, SCrelated music projects have sold over 115m units.
SC is an extremely well-known TV personality in the US and UK. In the US, SC has been a judge
for nine seasons on American Idol, the highest rated TV show in America. In the UK, SC has
been a judge on both Britain's Got Talent and X Factor. Both these shows are top-rated in the UK
and (as described below) are owned by the new SC/Sony Music joint venture.
During his relationship with BMG and Sony Music, there were two prior joint ventures with SC-Ronagold and Syco. We purchased SC's share of Ronagold in 2003, and we purchased
SC's share of Syco in 2005. As a result of these purchases, Sony Music became the full owner of
the Got Talent and X Factor TV formats, as well as the owner of recordings rights to such artists
as Susan Boyle, Il Divo and Leona Lewis. (Although SC was a very famous judge on the
American Idol TV series, neither SC or Sony Music had any ownership interest in the Pop
Idol/American Idol format. However, SC used his position as a judge on American Idol to obtain
the music rights for Sony Music.) Also as part of the 2005 Syco purchase, we obtained SC's
exclusive services through December 2010. But after that date, we had no continuing contractual
relationship with SC--unless we made a new deal.
STRATEGY OF THE NEW DEAL:
The purpose of a new deal with SC was to extend our relationship beyond 2010. But more
importantly, the new deal converted that relationship to a broader "partnership model". Under this
partnership, Sony Music (and the broader Sony companies) would share for the first time in new
aspects of the SC "brand" and business. At the same time, we will continue to use SC to
generate new TV programming to drive our recorded music business. This is an essential tool for
maintaining and maximizing recorded music sales in a challenged business environment, and is a
key part of Sony Music's ongoing transformation into a diversified entertainment company, not
dependent solely on recorded music. The new deal also prevents SC from associating with any
competing record company.
The first key objective of the new SC/Sony Music partnership was to launch X Factor in the US
for the first time. That objective has been met, as we concluded an agreement with the Fox
Network to air X Factor in the Fall of 2011. Fox agreed to very attractive financial terms, and SC
will appear as a judge on US X Factor, having just finished his final season as a judge on
American Idol.
The US launch of X Factor is a critical step in creating new media content that (i) is owned and
controlled by Sony Music and SC, and (ii) provides associated music rights to Sony Music.
Because SC will no longer appear as judge on American Idol, Sony Music will lose the Pop
Idol/American Idol record rights. Therefore, the launch of US X Factor will serve as a
vital replacement vehicle for those lost Idol record sales.