Consumer Reports Aggragate PC Ratings

Apple

HP
78
75
74
72
67
73
72
69
68
65
59
78
78
74
80
77

1159
25%

Dell
69
65
64
55
63
63
88
84
82
82
78
66
62
59
65
63
59
68
66
65
63
59
55
75
68
66
64
1816
39%

Samsung

Column2

57
75
48
89
85
80
74
73
69
69
56
57
72
71
69
62
58
57
73
72
70
63

65
70

1499
33%

135
3%

4609

Competitive Stre
Key Success
Factors/Strength
Measures

Importance
Weight

Apple
Actual Figure

Rating

Weighted
Score

Cash on hand

0.2

76.2

7.15

1.43

Innovation (Patents
Filed)

0.2

43

8.57

1.71

Supply Chain

0.2

10

2.00

Quality

0.2

25

2.5

0.50

Brand Recognition

0.1

9.2

0.92

Market Share (est

total US PC units
shipped)

0.1

11.6
(2,074,800)

1.16

0.12

Total

6.68

Competitive Strength Assessment PCs

Dell

HP

Actual Figure

Rating

Weighted
Score

Actual Figure

Rating

Weighted
Score

13.29

1.25

0.25

8.04

0.75

0.15

112

6.27

1.25

14

9.53

1.91

9.6

1.92

17

3.6

0.72

33

3.3

0.66

39

3.9

0.78

43

5.7

0.57

10

0.90

22.4
(4,020,549)

2.24

0.22

23.1
(4,137,833)

2.31

0.23

4.88

4.69

Samsung
Actual
Figure

Rating

Weighted
Score

9.04

0.85

0.17

9.93

1.99

10

6.4

1.28

0.3

0.06

17

8.3

0.83

NA

NA

NA

4.33

Competitive Strength As
Key Success Factors/ Strength
Measures

Apple
Importance Weight

Actual Figure

Rating

Cash on hand

0.2

76.2

8.18

Innovation (Patents Filed)

0.2

43

8.57

Supply Chain

0.2

10

Quality

0.2

838/850

9.9

Brand Recognition

0.1

9.2

Market Share (est total US PC

units shipped)

0.1

7.4
(35,456,000)

0.74

Total

petitive Strength Assessment Smartphones

Apple
Weighted
Score

RIM (Blackberry Ltd)

Weighted
Actual Figure Rating
Score

Nokia
Actual Figure

Rating

Weighted
Score

1.64

2.70

0.29

0.06

5.2

0.56

0.11

1.71

44

8.53

1.71

55

8.17

1.63

2.00

9.6

1.92

NA

NA

NA

1.97

26/29

8.96

1.79

721/850

8.48

1.70

0.92

56

4.4

0.44

14

8.6

0.86

0.07

2.8
(13,184,500)

0.28

0.03

23.4
(111,699,400)

2.34

0.23

8.32

5.94

4.53

Samsung
Actual Figure

Rating

Weighted
Score

9.04

0.97

0.19

9.93

1.99

10

6.4

1.28

777/850

9.14

1.83

17

8.3

0.83

19.4
(92,682,300)

1.94

0.19

6.31