A

Dissertation
On

The Impact of Customer Relationship Marketing on Market

Performance
Submitted in
Partial Fulfillment of the Requirement for the Degree of

MASTER OF BUSINESS ADMINISTRATION

Submitted by

Rahul Ranjan
MBA IV Semester

Under the Guidance of

Prof. Jaykar Jadhav

Submitted To

Dr. D. Y. Patil Educational Academy's

Dr. D.Y.Patil Institute Of Management, Ambi

Sr. No. 124&126, Talegaon-Dabhade Tal. Maval Dist. Pune-410507
Batch 2013-15

DECLARATION

I, the undersigned, hereby declare that the Dissertation/Report titled The Impact of
Customer Relationship Marketing on Market Performance
written and submitted by me in partial fulfillment of the requirements for the degree of Master
of Business Administration under the guidance of Prof. Jaykar Jadhav is my original work
and the conclusions drawn therein are based on the material collected by myself.

Place : Pune

Rahul Ranjan

Date

Project Student

GUIDE CERTIFICATE

This is to certify that the Dissertation/Report titled The Impact of Customer Relationship
Marketing on Market Performance
which is being submitted herewith for the degree of Master of Business Administration is the
result of the original research work completed by Rahul Ranjan under my supervision and
guidance and to the best of my knowledge and belief. The work embodied in this
Dissertation/Report has not formed earlier the basis for the award of any degree or similar
title of this or any other University or examining body.

Place :
Date

Pune

Prof. Jaykar Jadhav

Project Guide

INSTITUTE CERTIFICATE

ACKNOWLEDGMENT

INDEX
SR. NO.

CONTENTS

ABSTRACT

INTRODUCTION
2.1 Introduction of Research Topic
2.2 Significance Of Research Topic
2.3 Research Objective
2.4 Limitation of Study

LITERATURE REVIEW

RESEARCH METHODOLOGY

ANALYTICAL FRAMEWORK

RESULTS AND DISCUSSIONS

CONCLUSION

SUGGESTIONS FOR FUTURE RESERACH

REFERENCES
ANNEXURE

PAGE NO.