COMPETITIVE ADVANTAGE

1. Being competitive in business is very important for a number of reasons. Can you
think of any?
ANSWER: for us it is important to be competitive in the business because can
achieve fidelity and to reach the success.

2. Below, you are going to find three different companies/brands in trouble recently.
What advice would you offer them to increase their companies advantage in the
market?

American Airlines used to be the premier

carrier in the USA but now its a medium
size carrier. Other airlines have merged in
the USA and have made the company
inefficient.
ANSWER: We advise to the airline to unite to
other airlines to go up their market level

One of Uniques core problems

is that the beauty market is
highly competitive, yet
management has not been able
to concentrate in its core
business.
ANSWER:

we advise to the company

Research in Motion may be the best

example of an innovative company that
lost its edge. As a result, it will
disappear. Five years ago, RIM was the
only Smart phone of any size and had
almost the entire corporate market. But
it made one mistake: it failed to adapt its
technology for consumer use.
Anwer: we advise to the company to