Quiz Time

Across

Down

3. A phase of Product Life Cycle where investments are

made to manage a brand for growth

1. the ability to interact with potential customers on

various platforms

4. Customers-Who will buy & Why will they buy?

2. Group of consumers/patients

6. A specialist market

4. Marketing will shift from globalization to

_____________

9. Strategy aimed at unifying brand messaging across

both traditional and non-traditional marketing channels
10. This stands for an new trend in buying behaviour:
customers research relevant product information online
to qualify their buying decision, before they actually
decide to buy in the local store.

5. Efforts to make a product or brand stand out as a

provider of unique value to customers in comparison
with its competitors
7. A phase of Product Life Cycle in which profits are
managed consistently with maintaining market position
8. A phase of Product Life Cycle in which the focus is on
Managing the cash flow