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E Myth Revisited-W
E Myth Revisited-W
By Michael E. Gerber
Introduction
Over 1 million new businesses are started each year in the U.S.
At least 40% will not make it through the first year
Within five years, more than 80% will have failed
And 80% of those business that survive the first five years, fail in the
second five years
o Therefore only 40,000 businesses or 4% of the original 1 million survive
the first 10 years.
o
o
o
o
To change those odds you need to understand what a business really is and
what it takes to make it work.
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