Professional Documents
Culture Documents
E Business
E Business
Learning Objectives
Business-to-business (B2B)
Collaborative commerce (c-commerce)
Business-to-consumers (B2C)
Consumers-to-businesses (C2B)
Consumer-to-consumer (C2C)
Intra-business (intra-organizational) commerce
Government-to-citizens (G2C)
Mobile commerce (m-commerce)
Turban et al., 2005
Reach
Implications of Reach
Richness
Two dimensions :
Depth and detail of information that the business can give the
customer;
Richness
Rich Customer Information
Potential barriers:
Privacy constraints;
Affiliation
Communications Types
C5
C1
M
Content
M
Content
C4
C4
Internet Medium
Content
M
M
O
C3
Content
C2
C - Customers
Business-To-Consumer B2C
Electronic retailing (e-tailing) is the direct sale of products
through electronic storefronts or electronic malls, usually
designed around an electronic catalog format and/or
auctions.
Electronic Storefronts. Hundreds of thousands of solo
storefronts can be found on the Internet, each with its own
Internet name and EC portal, such as Home Depot, The Sharper
Image, or Wal-Mart.
Electronic mall, also known as a cybermall or e-mall, is a
collection of individual shops under one Internet address.
Does the Internet suit the nature of the companys products and
appeal?
Electronic banking
International and Multiple-Currency Banking
Online Securities Trading
Online Job Market
Travel Services
Real Estate