Live Event Assignment

Thapelo Masilo

Event Overview
Jazzoetry Debut Album Launch at Bassline
10 Henry Nxumalo Street, Johannesburg
Date 28 June 2015

Jazzoetry is a five piece band, signed under EMI, with an

exciting new sound of Afro Jazz and poetry. They will be
introducing themselves to the world with their 12 track debut
album titled The awakening.

Time 7pm-9pm

Mission

Vision

Event Agenda

The aim of this event is to introduce Jazzoetry to people who

understand and appreciate the art of instrumental music. It is to
give them a taste of something new and a hint of whats to
come in the future.
The Launch is aimed at creating a fan base for the band, not
only in South Africa but internationally, in the future. To earn
the band a place amongst the musical greats of the present and
the past and thus enabling financial stability for them through
music sales and live performances.
Welcome speech by band leader
3:00
Intro (prelude)
3:00
Track 1
5:00
Track 2
4:56
Band leader introduces first 3 songs
1:00
Band leader introduces next 2 songs
0:30
Track 3
7:00
Track 4
4:35
Band leader gives away a signed copy to the person who
remembers the title of Track 2.
3:00
Track 5
6:00
Track 6
5:20
Track 7
3:00
Refreshments interval
20:00
Track 8
4:00
Track 9
7:00
Track 10
10:00
Track 11
6:00
Band leader introduces last song
00:30
Closing track
10:00
Media interviews and networking
30:00

Venue rental(includes sound and lighting)

Sound technicians
EMI Record has invested
Lighting technicians
Decoration
R40 000 in the launch of the album and it will
Security
keep 60% of the profit made from ticket sales
Marketing(Printing posters and flyers)
and the band will keep the 40%.
Refreshments for the band
Competion(CD give away)
Transport
Calls
Budget and Sponsorship

R10 000
R 8 000
R 5 000
R 5 000
R 6 000
R 2 000
R 1500
R 70
R 500
R 200

Total cost

R38 270

Estimated income from ticket sales

500 seater venue, tickets prices R70
Estimated attendance: 300 people

Marketing and Promotions

Invitations and Tickets

Risk assessment what

Identify possible risks and develop strategies
to minimise risks.

Waste Management

Contractors

Security Plan
Traffic Management

Estimated income

R 21 000

Estimated net cost

R 17 270

The launch will be marketed on The world Show by Nikki B

on Khaya FM on the 21st June 2015. There will also be a TV
interview on Morning Live with Sam Marshall on the 23rd June
building up to the date of the main event. Flyers will be
distributed in live music restaurants and music shops. Posters
will be placed at the venue as the date of the event approaches
and it goes without saying that the event will also be promoted
on social media.
Special invitations will be issued to the media and tickets will
be sold by the band manager (attendants will order from him)
and tickets will also be sold at the door.
Professional people will be hired to operate all equipment that
will be used for the event. Thus reducing risks such as fire
hazards from pyrotechs and trip hazards on stage due to cabling
etc. This will ensure the safety of the performers on stage, as
well as the safety of the audience. There will be EMS services
available and a fire truck for instances if there should be a fire
or any form of danger that would result in injury of any
persons. The venue is also OHS compliant; it has all the signs
required for public use (such as entrance and exit signs) and fire
extinguishers.
There will be no need to source out a waste management
company because the venue has waste bins and functional
restrooms and people will be urged that these facilities be
utilised.
Security, sound and lighting technicians, as well as a decorating
company will be hired for the night as stipulated in the
Budget section.
Security will be employed for access control and to safeguard
the parking lot, as well as crowd control.
Security will take care of this department as well. There is free
and safe parking at Bassline and should it get full, there is
another parking lot on Henry Nxumalo Street.
Signs will be used to designate VIP parking, disabled parking
and general parking.