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    SteveEzd
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    This document summarizes several Barnardo's advertising campaigns aimed at raising awareness and funds to help abused children. The campaigns target audiences aged 16-40, showing representations of babies in various vulnerable situations to communicate messages about how poverty, unclean living conditions, and parental drug use can increase risks of child abuse. The goal is to encourage support for Barnardo's efforts to intervene and protect children from abuse.

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    This document summarizes several Barnardo's advertising campaigns aimed at raising awareness and funds to help abused children. The campaigns target audiences aged 16-40, showing representations of babies in various vulnerable situations to communicate messages about how poverty, unclean living conditions, and parental drug use can increase risks of child abuse. The goal is to encourage support for Barnardo's efforts to intervene and protect children from abuse.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    3 views15 pages

    Advertising Campaigns

    Uploaded by

    SteveEzd
    This document summarizes several Barnardo's advertising campaigns aimed at raising awareness and funds to help abused children. The campaigns target audiences aged 16-40, showing representations of babies in various vulnerable situations to communicate messages about how poverty, unclean living conditions, and parental drug use can increase risks of child abuse. The goal is to encourage support for Barnardo's efforts to intervene and protect children from abuse.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 15

    ADVERTISING

    CAMPAIGNS

    BARNARDOS

    Target
    audience: the
    target
    audience for
    this picture is
    aimed at 16
    40 years olds,
    it could also
    be aimed for
    older people.

    Campaign
    message: the
    message is trying
    to tell parents
    that look after
    their children
    properly to raise
    money to try and
    stop the parents
    that abuse
    children and they
    want to make
    parents realise
    what goes on in
    this world.

    Representation: Its a new born


    baby that has a hospital wrist
    band on and it looks warm and
    comfy.

    Target
    audience: the
    target
    audience for
    this picture is
    aimed at 16
    40 years olds,
    it could also
    be aimed for
    older people.

    Campaign message:
    Children born into
    poverty are more
    likely suffer abuse.

    Representation: a baby being


    metaphorically abused.

    Target audience: the


    target audience for
    this picture is aimed
    at 16 40 years olds,
    it could also be aimed
    for older people.

    Representation: a baby that


    has been brought into to
    this world in a dirty home.

    Campaign
    message: children
    born into homes
    where parents are
    on a low wage or
    none at all
    therefore there
    house is
    degusting and will
    be un clean.

    Campaign message:
    When babies are
    born there parents
    give them drugs to
    abuse them.

    Target audience:
    the target
    audience for this
    picture is aimed
    at 16 40 years
    olds, it could
    also be aimed
    for older people.

    Representation: A
    baby that has been
    given drugs as soon
    as its born.

    TESCO CHEROKEE

    TESCO F&F

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