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Advertisement Analysis

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Course

Professor

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Advertisement Analysis

Introduction

I choose Mr. Clean’s advertisement for this assignment. The advertisement appeared

in the magazine "Women's Health." The publication's intended audience is typical middle-

class women of 2011 that say, "This Mother's Day, get back to the job that really matters,"

and shows a mom instructing her baby girl how to clean. This advertisement can be found in

hard copy and on social networks. This advertisement raised the question of identifying

women as being accountable for domestic tasks from a young age. A mom and her baby girl

show up to be happily cleaning with a Mr. Clean cleaning sponge in this ad. While the

business's message was focused on the concept that a mom should highlight the neatness of

their dear ones' living standards, it failed spectacularly. Rather than, they handled to affirm

old gender roles, indicate that household chores are a female's primary responsibility, and

distract attention from what should have been a day of celebration for all mothers.

1. At what social group is the ad aimed? What social groups are represented in the

ad? (they are not always the same).

One of Mr. Clean's 2011 advertisements raises the issue of classifying women in the

responsibility of being in charge of household tasks. This advertisement is aimed specifically

at mothers. The advertisement calls attention to a mother's responsibility in the home on

Mother's Day. "This Mother's Day, get back to the job that really matters," the text says. This

text really mentions the societal expectations of what a mom's role should be. This

advertisement is aimed specifically at mothers. Unless they're searching for an article about

women 's fitness, men are unlikely to see this post. As a result, they are not going after males,
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but rather women who strive to keep their houses and apartments clean. The ad's graphical

image will appeal to this demographic as it has a maternal and feminine vibe to it. Because

many females can correspond to this ad, the intended audience may be attracted to it.

The majority of the women in Mr. Clean's advertisements are white and from a

middle-class families. In this manner, the advertisement shows what was thought to be the

American dream in the 1940s and 1960s:  American females taking the responsibility of

flawless housewives and mothers staying in middle-class situations. Most probably, the father

is fulfilling his position as a provider. A man who is more concerned with giving to his

family than with household chores.

The advertisement is aimed at women of all ages and races. This advertisement would

doubtlessly displease the target group. This ad would be considered sexist by a female who've

seen it. They would consider this advertisement sexist because it depicts them in the identical

view as they were in the nineteenth century. Obviously, we have progressed from those

periods and now admit females on an equivalent footing with men. This message, on the

other hand, acts like they're not, so it's no surprise that mothers are offended by it. Finally,

this advertisement wants females to assume that they only have one responsibility in society:

that of a mother and wife.

Women of color, particularly those who do not perform the responsibility of a

housewife, are rarely featured in Procter & gamble advertisements. Reality is frequently

overlooked. The United States is known for its diversity, with the majority of its residents

belonging to the middle class. So, in right to survive an economically secure life, women

must work outside the houses to support their families.

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Reference (or References)