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A Plan for Customer Research for a Clothing Brand

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A Plan for Customer Research for a Clothing Brand

Customers are the main cause of a company's existence. The process of collecting as

much relevant data about them as possible through customer research will aid in the

refinement and expansion of a company or organization. Clothing customers’ research offers

useful information to companies and entrepreneurs, allowing them to make convinced, smart

judgments to guide the advancement or transformation of their clothing business. Customer

research is an excellent process of guiding your initiatives whether you are seeking a new

clothing enterprise or seeking the damages resulting from an unparalleled period (Heydari &

Lotfizadeh, 2014). This report will show a plan about how to perform a mix of primary and

secondary research to fuel clothing customer research initiatives.

Clothing customer research is the procedure of collecting and evaluating data in order

to achieve observations into the Clothing industry, including its best players, position in the

market, and, most importantly your Target Customers (Erdil, 2021). Primary and secondary

research are the two forms of data used in clothing customer research. You can decide a few

important components about your customer base and its particular features by using both

primary and secondary sources of relevant data.

Primary Customer research makes reference to information accumulated from first-

hand channels (Nancarrow et al., 2013).

 Online survey techniques for actual or potential customers, i.e. those in your customer

base who have not yet purchased from you.

 Shopping mall interception of interviews

 Group discussions: A focus group enables regulated conversation among respondents.

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This allows the group to share ideas and communicate a subject or pattern, which is

especially useful in conducting clothing customer research.

 Field research enables marketers to examine and fully comprehend how customers are

interacting in a naturalistic environment. Field research in clothing customer research

offers useful details about how customers navigate and purchase, both in-store (via

normal assessment) and digitally (via session replay tools).

 Customer evaluation: customer testing is frequently used to assess customers'

attention and greeting of new styling ideas. It's also used to innovate with the in-store

buying experience and modifications to clothing websites.

 Panels of customers research (Nancarrow et al., 2013).

Secondary research is carried out by collecting information about clothing fashions

from previously published sources, i.e. information that you do not need to collect yourself

because it's already been done (Erdil, 2021).

 McKinsey's Annual State of Clothing Fashion Report: McKinsey & Company, a well-

known international consulting company, publishes a free yearly basis report on the

clothing industry which includes information and insight on the international

economy, consumer purchasing power and actions, and the clothing industry overall

(Erdil, 2021).

 Statista.com offers a multitude of clothing and accessories data and statistics. You can

find all kinds of graphs and findings for free, or you can buy more in-depth findings.

 In contrast to paid data sources, the NPD Company's website contains a wealth of

online information about the clothing fashion industries in the form of blogs and
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articles.

 The Business of Fashion: This is an online magazine that compiles information and

insight accumulated by reporters from over 120 countries. For those who like to

generate understanding from the main provider of clothing fashion industry news and

events, subscriptions are readily accessible.

 CommonObjective.com

 KPMG Sustainable Clothing Fashion report (Nancarrow et al., 2013).

Clothing corporations face additional problems than ever before. If a company is still

trying to recover from the worldwide pandemic, customer research can assist it in identifying

new regions of expansion. With a limited budget, customer research is critical to ensuring that

its sales promotion and advertising dollars are spent smartly.

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References

Erdil, S. (2021, January 29). How to Conduct Clothing Fashion Customer Research Like a

Pro. Pollfish Resources. https://resources.pollfish.com/market-research/how-to-

conduct-fashion-market-research-like-a-pro/

Heydari, L., & Lotfizadeh, F. (2014). Investigating the service brand: A customer value

perspective. Management Science Letters, 4(4), 613–616.

https://doi.org/10.5267/j.msl.2014.3.001

Nancarrow, C., Rees, S., & Stone, M. (2013). New directions in customer research and the

issue of ownership: A marketing research viewpoint. Journal of Database Marketing

& Customer Strategy Management, 11(1), 26–39.

https://doi.org/10.1057/palgrave.dbm.3240203