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Education Market Research

100 Market Research Lane


Researchland, MD 20918
BROADCAST NEWS RELEASE (50 seconds)
March 2, 2015

CONTACT:
Mary Taylor Renfro
(513) 226-3958,

mrenfro@live.unc.edu
STUDY FINDS DIGITAL MATERIALS FAVORED
OVER PRINT IN US CLASSROOMS

We have new information today about the resources teachers


are using in classrooms across the country, and its not looking
good for proponents of traditional textbooks.
A new study from market intelligence companies Simba
Information and Education Market Research found that teachers in
k-through-12 schools in the U-S now use digital instructional
materials more than print materials in the classroom.
According to the study, the market for digital resources is
growing faster than the grade school market, causing publishing
companies to create more digital content to keep up.
More than 80 percent of the publishers and manufacturers
surveyed in the study reported delivering their products online.
Print, in contrast, was cited as a delivery method about 65
percent of the time.
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