Bianca zaragoza

public relations//photographer
M OBI L E
EMAIL

web

713.791.3220

www.biancazaragoza.com

S O C I A L @biancazaragoza_

bianca.alyzara12@gmail.com

EDUCATION

TECHNICAL SKILLS

BACHELOR OF ARTS

Adobe suite
wordpress
html & css
HOOTSUITE

Louisiana State University | 2012 - 2015

Manship School of Mass Communication
GPA: 3.4

expertise
Social media management
Copywriting
Photography
Graphic design
Research and survey creation

EXPERIENCE
01.15
PRESENT

P u b l i c r e l at i o n s i n t e r n

Louisiana Travel Promotion Association

Assist with writing projects including newsletters, presentations, press releases, etc.
Assist with creating and editing content for the LTPA website and social media accounts.
Assist with planning annual conference with 200 members in attendance.
Help compile statewide media list.

01.15
PRESENT

P u b l i c r e l at i o n s C o n s u lta n t

The Big Buddy Program

Planning an event for the non profit to raise more than $2,500.
Creating a public relations campaign to increase awareness and engagement of the nonprofit by 30%.
Serving as the creative director for the non profits branding of the Big Buddy Legacy campaign.
Designed and produced videos, brochures, presentation templates and fundraising event promotional
materials for print and online

01.13
PRESENT

S o c i a l m e d i a m a n a g e r + B a r i s ta

Highland Coffees

Manage the companys public image via social media, in-house photographer.
Helped create a local social media campaign to save Highland Coffees from closing in 2014. The
campaign #savehighlandcoffees had more than 190 Instagram posts and 3,000 likes on Facebook fan
page.

08.14
12.14

P u b l i c R e l at i o n s W r i t e r

Alzheimers Services of the Capital Area

Worked closely with another classmate to coordinate a public relations media kit for the nonprofit.
Produced a social media plan including 75 tweets and Facebook posts to be used by the organization
for the following three months to promote annual conference.
Produced a total of nine news releases, radio advertisements, media advisories and pitch letters.

05.14
09.14

photography intern

225 magazine

Fulfilled photography assignments for three monthly publications and online website.
Captured the local environment and atmosphere of Baton Rouge in 225s July issue Best of 225.