Marketing

Proposal
for
MangoFiesta
mango ka double maza

Submitted to:

Ms. Beenish Nida Afaq

Submitted by:

Syed Aamir sajjad

Usama Hamid

Syed Ahmed Ali

Umair Faisal

Farrukh Ejaz

Asfer

Zohaib Khan

Adnan

Jawwad

INTRODUCTIO
N
We

have chosen to enter the retail business,

opening a specialty ice cream parlor called
`MangoFiesta'. We have elected to sell Walls mango
flavor ice cream at our outlet which is to be located
at North Nazimabad, near to Aptech Institute.

We

will offer mango flavor ice cream with small

cubical mangoes.

Our

target market comprises essentially upper

middle and upper lower income groups.

OBJECTIVES
The overall objective is to examine our ability
and strength to market a new brand.
To

examine our strength to promote a brand.

To

learn that how to do business with limited

resources.

To

identify the promotional platforms that

can be used to launch our product.

MISSION STATEMENT
To be the first choice of customers who
really want good quality Ice Cream at
affordable price.

JUSTIFICATION OF THE PROPOSED

BUSINESS
There are so many Ice Cream Parlor in
Karachi which only gives the normal
combination of the taste but the main
purpose of our product is to provide
different thing (like combination of mango
ice cream and mango) to the upper class as
well as middle class.

SWOT
Analysis

Strengths
Unique product
Affordable price
Secure location

Weaknesses
.Power

generation
.Shortage of mangoes after the season

Opportunities
Central Location
Secure Parking Area

Threats
Competitors
Law and order situation

STP
(Segmenting, Targeting,
Positioning)

SEGMENTATION (Behavioral segmentation):

We have done the segmentation on the basis of taste.

TARGETING

(Mass Marketing):

Mass marketing is considered to appeal and appear to

many people at once.
You have developed an idea that you believe is destined
to be in hands of multiple of people.

DIFFERENTIATION:
We are offering a unique combination of ice cream
with small mangoes cubical shapes.

POSITIONING:
There is a French saying people cent resist if they
get more for paying less. We are going to offering a
unique taste with reasonable price which will delight
the customers.

MARKETING MIX:
The marketing mix is a business tool used in marketing
products. The marketing mix is often crucial when
determining a product or brand's unique selling point
and is often synonymous with the four Ps: price, product,
promotion, and place.

PRODUCT:
is a unique combination of one
scope of ice cream with small cubical mangoes.
MangoFiesta

PRICE:
We are using low introductory penetrating price
strategy in the whole market.

PROMOTION:
We would use the following promotional method:

Grand shop opening.

Advertisement on Newspaper.
Advertisement on cable TV.
Facebook page ( facebook.com/MangoFiesta)
SMS Alerts
Place Brochures/Pumphlets at famous supermarkets.
Place posters in schools.

Facebook Page:

Ad on Newspaper:

SMS Alerts service:

PLACE:
Mehran rangers park Block A near Karachi
board office North Nazimabad, Karachi.

Employee Gender
Ratio:

Employee Gender Ratio is Male 70 / Female 30 percent.

Proposed Facilities

Free home delivery just only for above 5 liter.

Birthday parties and other celebrations programs will

also be organized.

Present Population to be
Served:
The maximum customers which we can serve in our
Parlor are 50 at a time. By the time if we get a good
response we will try to enhance the capacity.

Land Area:
Two Fifty square yards Shop.

Scope of the Proposed

Business:

There are many ice parlors but no one is offering to

different combination like our product mango with
mango cubical.

Limitations of the Proposed

Business:

Our target customers are between 200-250.

Proposed Equipment/Machinery
Required

Reception table.
Customers Fancy Chairs
Customers tables.
Crockery items.
Deep Freezer.
LCD.
Stand by generators.

CONCLUSION
After going through with this analysis of our Brand
MangoFiesta our conclusion is that if we are going
to launch this product & Services according to a
systematic way than it would not be difficult for us to
achieve our objectives because we have learnt a lot
while working on this report and If things will remain in
the right direction especially law and order situation of
our city we will easily capture the market and we will be
able to open our another outlet at different areas which
is our major objective.