ENTR6016

How to Start a Digital Startup

Dr. Deny Rahardjo, S.Kom, MM

denyrah@Hotmail.com
WA: +65-9750 0098
 28 Years
of Corporate Life
 Agenda

Startup - definition

How to start a StartUp

The Art of Growing

Exit Plan

How Lucky We Are

 Startup
“a business or undertaking that has recently begun
operation.”
The American Heritage Dictionary

“A startup is a company working to solve a problem where

the solution is not obvious and success is not guaranteed,”
Neil Blumenthal, cofounder and co-CEO of Warby Parker.

“Startup is a state of mind,” “A company five years old can

still be a startup,”
Y Combinator accelerator head Paul Graham
Digital Business Startups

1 Grow fast

2 Reach Large Market

3 Rely on investors or venture Capital

4 Higher Risk

Sage-Fox.com Free PowerPoint Templates

 Revolution ‘Heroes’

Soekarno Soeharto Soesilo Soe-kerberg

 How to Start a StartUp

Great Great Great Great

Idea Team Product Execution
How to Start & Grow a StartUp

Great Great Great Great

Idea Team Product Execution
 The Idea - Ideation

Problem Statement

Hypothesis

AHA Moment
 The A Team

Founder & Co-Founders

Traits
 7 traits of a
Successful Entrepreneur
Abounding
Curiosity

Ability to Bursting with

communicate Creativity

Tenacious Clarity of
beyond Belief Vision

Loving Risk, Leadership

Taking Action Acumen

Source: forbes.com
 The Great Product

Key to Success

Incremental vs Disruptive

MVP
 Great Execution
Traction and Growth

Focus and Intensity

Hiring and Managing

Competitors - Collaborators

Making Money

Fundraising
Capital Sources

Bootstrapping

3Fs: Family, Friends and Fools ☺

Incubators/accelerators

Angels

Venture capital funds (VC’s).

IPO
 Raising Capital is Hard

At any stage, raising capital is hard work.

Requires creativity and tenacity.

For the startup, it’s particularly difficult because:

• Plan is still “under construction”.
• Business model is unproven.
• No track record.
Pitching Session
How to Start a Startups
20 Lecture Videos

http://bit.ly/1C74URf
 ‘Exit’ Strategies

Full Dillution (Flipping)

Spin-Off

Merger & Acquisition

IPO
How Lucky We Are
as
Indonesian
April 07 , 2016
Bonus Demographic - Indonesia
 Skill Requirement for faces Industry 4.0

• Media Literacy • Complex Problem Solving

• Visual Literacy • Creativity
• Multicultural Literacy • Curiosity
Information, Media • Global Awareness Learning and • Risk Taking
and Technology Skills • Technological Literacy Innovation Skills

• Team Work and Collaboration

• Leadership and Responsibility
Skill
• Ethical and Moral Values
• Personal and Social
• Productivity and Accountability
Responsibility
• Flexibility and Adaptability
Life and Career • Effective • Interactive Communication
Social and Cross Cultural
Skills • Initiative and Self Direction Communication • National and Global
Skills Orientation
 Future of Work
The Job Landscape in 2022

Top 10 Emerging
1. Data Analysts and Scientists
2. AI and Machine Learning Specialists
emerging 3. General and Operations Managers*
roles, 133 4. Software and Applications Developers and Analysts
global 5. Sales and Marketing Professionals
change Million 6. Big Data Specialists
by 2022
7. Digital Transformation Specialists
8. New Technology Specialists
9. Organisational Development Specialists
10.Information Technology Services

Source : Future of Jobs Report 2018, World Economic Forum

 Future of Work
The Job Landscape in 2022

Top 10 Declining
1. Data Entry Clerks
2. Accounting, Bookkeeping and Payroll Clerks
declining 3. Administrative and Executive Secretaries
roles, 4. Assembly and Factory Workers
global
75
5. Client Information and Customer Service Workers
change Million
6. Business Services and Administration Managers
by 2022
7. Accountants and Auditors
8. Material-Recording and Stock-Keeping Clerks
9. General and Operations Managers*
10.Postal Service Clerks

Source : Future of Jobs Report 2018, World Economic Forum

 Conclusion

Startup - definition

How to start a StartUp

The Art of Growing

Exit Plan

How Lucky We Are

Don't be afraid to take a big step if one is indicated. You can't cross a chasm in two small jumps.
DAVID LLOYD GEORGE
Dr. Deny Rahardjo, S.Kom, MM
denyrah@Hotmail.com