University of Maryland

Department of Communication
COMM386: Experiential Learning Spring, 2015

Sarah Grin
5/1/15

POINT PAPER DLTO Jobs

Subject. Each week, I need to gather assets to fulfill DLTO jobs, which are the graphics
for iTunes cover art. This is needed for new shows or new seasons of an already
premiered show.
Background: Each DLTO job has a different due date based on premiere dates. In order
to complete the job, I go through a series of steps to gather the photos, title treatments,
briefs or show descriptions.

I contact the photo manager for available photos and the marketing manager for
the specific network for the title treatment and brief
I combine the assets into a job jacket and then deliver to the design lab
I work as the liaison between the design lab and marketing team until the final
graphic is approved.

Discussion.

The outcome is that the jobs are completed before the deadline
Some failures include not having all the necessary information
Another failure is when people do not reply to your emails in a timely manner
with the necessary information
It is a success when the job is done smoothly and on time
It contributes to my work goals because it shows the behind-the-scenes marketing
process for new shows
I feel proud when I can complete the job in a timely manner with minimal
questions
I learned how to reach out to people for needed information and organization
skills.