Learning Management System

Subject Name

FIA0314 INTRODUCTION TO BUSINESS

Week

9
Marketing: Building Customers Relationship Through

Topic

Effective Markets

Name : .... Lecturer : .................................

Intake : ......... Date

: .........

1) Ikea furniture store promotes its furniture to its target market based on its
customers' personality attributes and lifestyles. Therefore, it is segmenting
the furniture market on which type of basis?
A

Demographic

Psychographic

Behavioristic

Geographic

2) Influences on the external marketing environment that stem from actions of

elected and appointed officials are called ____ forces
A

external cultural

government regulatory

social

political

3 Betty and Carole recently opened a local candy store. They considered the
entire market of candy eaters as their market. Which targeting strategy did
they use in choosing a target market for their store?
A

Market segmentation

Differentiated

Undifferentiated approach

Concentrated

4) Topps, a company that produces baseball cards, develops its products to

appeal primarily to males who are baseball fans. This group is Topps's
_____________
A

market segmentation.

target market.

promotion strategy.

marketing mix.

Last update: 6 November 2012

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5) An approach to marketing that involves the entire business organization in

the process of satisfying customers' needs while achieving the
organization's goals is called _____________
A

market utility.

the marketing concept.

market segmentation.

the market plan.

Last update: 6 November 2012

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