HOW TO CREATE A

LINKEDIN PROFILE THAT

GRABS ATTENTION
Alyson Weiss, Social Media Specialist
at JVS

Career Moves a division of JVS

Our Services

One-on-one & group workshops

Career counseling helps you
figure out what you want to do
Job search coaching

Resume writing

Interview Preparation

LinkedIn

Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299

LinkedIn Profile Writing

Step 1: Strategize
Step 2: Turn off notifications
Step 3: Start writing!

Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299

Step 1: Strategize

Define your goal.

Identify your target audience.

Your Turn! Type into the chat window

your goal for using LinkedIn. Is it to find a
job? Change careers? Find clients? Be as
specific as possible!
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299

Step 2: Turn off notifications

Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299

Step 3: Start writing!

Headline
Summary
Experience

Recommendations

Skills & Endorsements

Extra Sections

Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299

Headline

Think of it as your 120-character

LinkedIn elevator pitch
Key components:

Who are you?

What can you offer?
Keywords

Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299

Headline Transferable
Skills

Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299

Headline Value Add

Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299

Headline Value Add + Personality

Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299

Headline Mission
Statement

Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299

Headline Multiple Hats

Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299

Headline
Your Turn! Type into the chat which format you
are going to use for your headline:
1.
2.
3.
4.

Transferable skills
Value add
Mission Statement
Multiple hats

Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299

Summary

Key components

Keywords
Results
Contact information
Personality

Format

1st paragraph brief introduction. 1-2 sentences.

Body demonstrates value & key skills with
skim-able headlines & key results
Ends with call to action with contact information
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299

Questions so
far?
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299

Experience

Target to your goal & audience

Results-focused
Examples of your work
Recommendations

Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299

Headline Mission
Statement

Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299

Skills & Endorsements

Great source of keywords for recruiters!

Endorsements networking tool, not
self-marketing

Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299

Extra Sections

Use & re-order

Includes

Volunteer
Projects
Courses
Certifications
Publications
Awards & Honors

Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299

Alyson Weiss
Young Professional Outreach Coordinator & Social Media
Specialist
Career Movesa division of JVS
aweiss@jvs-boston.org
617-399-3186
Linkedin.com/in/alysonweiss

THANK YOU!
Alyson Weiss, Social Media Specialist
at JVS