Name: PRATEEK JAIN

IBS Campus: Hyderabad

Enrollment No: 14BSPHH011540

Mobile No: 9711464354

Email ID: jain.prateek492@gmail.com

INTERNSHIP PROGRAM
INITIAL INFORMATION REPORT (IIR)

1. Internship Program Details:

Title of the Internship Report: Market Potentials in the Semi Urban Clusters
Area of the Internship Report: Marketing and Distribution of cigarettes
Objectives of the Internship Report: Improving and increasing ITC imprints in Semi Urban Clusters
Description of the Internship Report in brief: Studying the potential market for cigarettes in semi urban
clusters, increasing their clients and improving marketing and distribution among existing clients.

2. Organisational Details:
Name of the Organisation: ITC Ltd.
Address of the Organisation : 10, ITC Green Center, Sector 32, Gurgaon , Haryana- 122001
Telephone Numbers: +(91)-124-4171717 Email: info@itc.in
Main activity of the Organization: Marketing & Distribution of FMCG products
Name & Designation of Head of the Organization: Mr Himmat Singh Rana
Work Timings: 10am 6pm
Amount of stipend Expected: Nil
Facilities available to the student: NIL

3. Company Guide:
Name: Rohit Paul
Telephone Number: 9958899261

Designation: Area Manager

E-mail: rohit.paul@itc.in

4. Report Implementation and Schedule:

Schedule: IIR to be submitted on or before 27th February 2015 and next document to be submitted on
the below mentioned dates.
Methodology: Surveys & use of secondary data for analysis.
Any other details: NONE.

5. I will submit the following reports as per schedule given below:

Evaluation component:
Internship Proposal
Interim Report
Final Report
Faculty Guide Name: Professor Ritu Gupta

Date: 27.02.2015

Date Planned:
13th March 2015
10th April 2015
8th May 2015

Signature: