SUMMER INTERNSHIP PROGRAM

Initial Information Report (IIR)

(To be submitted within seven days from the date of joining)

Student’s name: SHRAMAN KANTI DAS

Program: PGDM

Batch: 10

Enrolment no: 030110013

Mobile no: 9563116405, 7001950783

GBS e-mail id: shraman.pgdm10nc@globsynbschool.com

GBS Faculty Mentor’s Name: Prof. DEBAPRASAD CHATTOPADHYAY

I. Organizational Details:

Name of the Organization: CapX Creative Contest Private Limited

Address of the Organization: Flat No-7, 2nd Floor, Durgalaya Apartment, 4

Garfa School Lane, Kolkata-700075

Website: www.captainxcc.com

Main activity of the organization: online based fantasy cricket platform.

Name & designation of head of the department: Mrs. Debodyuti Das

Mandal (CEO)

II. Project Details:

Title of the project: Company Branding and Promotion

Area of the project: Marketing, Branding and Sales.

 Description of the project in brief: Advertising, Publicity of the company,
acquire the knowledge of consumer behaviour and identify the target
audience, Proper Understanding and implementation of USP of Captain X,
Interaction with potential consumer. Convince them with awesome USP of
Captain X and make a successful installation.

III. Company Guide:

Name: Mrs. Debodyuti Das Mandal

Designation: Chief Executive Officer (CEO)

Landline/Mobile no.: 7602762779

Official e-mail id: debodyuti@captainxcc.com