3/11/2020 Courses

SIP Initial Information Report

Enrolno : 19BSP2838

Name : Mr. SOHOM GANGULY

Project Title : An overview of Marketing Campaigns and Importance of Immersive Media in Insurance Sector at Aditya Birla
Capital,Ghatkopar(E),Mumbai

Project Area : Marketing and Selling Financial Products

Project Objective : Modelling Marketing Campaigns for Aditya Birla Capital for customer reach and understanding Consumer behavior

Project Description : A marketing campaign is a planned sequence of activities and processes which promote an individual product, service, or
resources. A multitude of channels are used and coordinated to deliver effective results of media, such as television, radio,
print, and online platforms.

Company Name : Aditya Birla Capital Limited

Address : Khodal Chamber,702, 7th Floor

Khodal Chamber, Above Bharat Co-op. Bank,

60 feet road, Ghatkopar East

City : Mumbai

State : MAHARASHTRA

Pin Code : 400077

Phone :

EMail :

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3/11/2020 Courses

Company Activity : Aditya Birla Capital Limited (ABCL) is the holding company for the financial services businesses of the Aditya Birla Group.
ABCL's subsidiaries have a strong presence across Protecting, Investing and Financing solutions.

Contact Person Name : Ajay Srinivasan

Contact Person Designation : Chief Executive Officer

Work Timings: 13:30-18:30

Stipend Amount : Rs.15000

Facilities :

Company Guide Name : Nikesh Ruparel

Designation : Executive Associate Partner(EAP)

Contact : +91 7021472439

EMail : nikesh.ruparel@gmail.com

Project Schedule : 17th February 2020

Project Methodology : Research

Other Information : Gathering Primary data from Questionnaire circulated with target groups for and secondary data from Internet for
understanding Consumer Behavior

Faculty Guide : Prof. Rajini Anand

Provided On : 08/03/2020 23:47:00

Last Modified : 11/03/2020 10:42:00

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