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A REPORT
ON
SHUPPLE E-COMMERCE PLATFORM
Submitted To:

School of Business
(Submitted in partial fulfillment of B.COM curriculum of The Assam
Kaziranga University)
Submitted By:
Kunal More
Program: B.COM
Enrolment No: SB19BCMGN007
Batch: 2019-2022
REVOLUX SOLUTIONS PRIVATE LIMITED

Under the Guidance of:

Vikas Shetty Dr. Govind Prasad Bhandari

Chief Executive Officer Assistant Professor
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CONTENTS
Title Page No.

Authorization 3

Acknowledgments 4

Certificate from Company Supervisor 5

Certificate from Faculty Supervisor 6

List of Figures 7

Executive Summary 8

Abbreviations Used 9

Chapter I - Introduction 10-11

1. Company Profile 12
2. Objective of a Company 12-13
3. Project Given (E- Commerce Platform) 13
4. Objective of the Project 13-14
5. Purpose of the Project 14-15
6. Background Details 15-16
6.1. Objective of the study 17
6.2. Limitation of the study 17
6.3. Research Methodology 18
6.5.1. Design Methodology 18-19
6.4. Activities carried out during internship 19
6.5. Collection of data for my internship 20

Chapter II - Data Analysis

1. Consumer Behavior Analysis 21-23

2. Seller behavior Analysis 23-25

Chapter III - Observations and Major Findings 26

Chapter IV – Conclusion 27
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AUTHORIZATION

I the undersigned solemnly declare that the project report titled '' SHUPPLE E-
COMMERCE PLATFORM. A study of this internship entitled is based on my
work carried out during the course of my study under the supervision of Dr.
Govind Prasad Bhandari.

I assert that the statement made and conclusions drawn are the outcome of
my internship. I further declare that to my best of my knowledge and belief the
report does not contain any part of my work which has submitted for any award of
degree/diploma/certificate in this university of India or abroad.

_________________
(Signature)
Kunal More
Enrolment No. SB19BCMGN007

I certify that the declaration made above by the candidate is true.

_________________
(Signature)
Dr. Govind Prasad Bhandari
(Assistant Professor)
School of Business,
The Assam Kaziranga University
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ACKNOWLEDGEMENT

In the present world of competition there is a race of existence in which those are
having will to come forward and succeed. Project is like a bridge between
theoretical and practical aspects of life. It is not possible to prepare a project report
without the assurance and encouragement of others. With this willing I joined the
project at Shupple E-Commerce Platform.

On the very outset of this report, I would like to extend my sincere and heartiest
obligations towards all the persons who have helped me in making the project a
successful one. Without their active guidance and consent it would not been
possible for me to complete the project.

I would like to convey my sincere thanks to Vikas Shetty who had recruited me in
the project and gave me an opportunity to be a part of Revolux Solutions.

I feel to acknowledge my deep sense of gratitude to my Faculty Guide, Dr. Govind

Prasad Bhandari, Assistant Professor, School of Business whose valuable guidance
during the course of the project helped me a lot to come out successful.

I extend my gratitude to our HOD, Mr. Abhinash Rathi and all the faculty
members of SOB for their support and for giving me this opportunity of Summer
Internship Program and facilitating to gain knowledge and experience.

I also acknowledge with deep sense of reverence, my gratitude towards my parents

who has always supported me morally and economically. At last, I also want to
convey my gratitude to my friends who directly or indirectly helped me to
complete the project in a well manner.

I perceive as this opportunity as a big milestone in my career development. I will

strive to use gained skills and knowledge in the best possible manner. Hope to
continue with all of you in future.

Name: Kunal More

Roll No: SB19BCIGN007
B. Com (5th Semester)
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OFFER FROM COMPANY SUPERVISOR

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CERTIFICATE FROM FACULTY SUPERVISOR

COMPLETION
CERTIFICATE

This is to certify that Kunal More from Kaziranga University has

successfully completed the Internship undertaking the project titled
Shupple E-Commerce Program with Revolux Solutions Private Limited.

______________________

Dr. Govind Prasad Bhandari

(Assistant Professor)

School Of Business,

The Assam Kaziranga University

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LIST OF FIGURES
Title Page
No.
1. Column Chart (Indian IT Sector revenue) 11
2. Pie Chart (Preferred mode of shopping) 16
3. Bar Chart (Categories of products purchased online) 16
4. Pie chart (Consumer Purchase decision factors) 22
5. Bar Chart (Convenience of consumers) 22
1.
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EXECUTIVE SUMMARY

Organization Description

Name: Revolux Solutions Private Limited

Address: F Wing, Unit No. 338,

Solaris 1, Saki Vihar Road,
Opp. L&T Gate No. 6,
Powai, Mumbai, Maharashtra – 400072

Industry Type: Information Technology Industry.

Concept: Revolux Solutions Pvt. Ltd. is a Mumbai based company working

towards excellence in the software solutions space, and believe in pursuing
business through innovation and technology. Our team comes with several years of
industry experience, and comprise of a highly motivated set of specialists &
industry experts. Our goal is to be a leader in the industry by providing enhanced
products, services, relationship and profitability.

Title of the Project: Shupple E-Commerce Platform

Objective of the Project: The main objective is to help brands and businesses
adopt a direct-to-consumer online strategy approach without worrying about
technology or cost overheads to maintain and build such systems. Shupple
platform is way to build sustainable online businesses.

Methodology used: Descriptive and Exploratory.

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ABBREVIATIONS USED

 IT - Information Technology
 ITES - Information technology enables services
 IoT - Internet of Things
 AI - Artificial Intelligence
 B2B - Business to Business
 B2C - Business to Customer
 D2C - Direct to Customer
 GDP - Gross Domestic Product
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INTRODUCTION

The 21st century is earmarked as Information Technology driven and India is at the
Centre of global attraction and considered as a knowledge powerhouse. The IT
industry covers IT services, IT-enabled services (ITES), e-commerce (online
business), Software and Hardware products. IT based services are indispensable
for any organization to increase productivity, ease of doing business, and grow
efficiently and economically in this competitive world. Information Technology
not only contributed to the economic growth of the country but it has also made
governance more competent and approachable. It has made access to government
services and information easier and inexpensive. Information technology has also
made management and delivery of government services – such as health services,
educational information, consumer rights and services etc. more meritorious with
enhancing transparency. The IT industry is the backbone for our economy to
prosper exponentially and to generate millions of jobs. Growth in the IT sector will
push us to grow at par with China in every sector and will help in grabbing the
global market. This will improve the socio-economic status of Indians. The
exponential growth of the IT industry in India in the last two decades has changed
the perception of the whole world about India’s storehouse of knowledge and skills
and powered economic growth. The swift advancement within the IT industry and
liberalization policies such as reducing trade barriers and eliminating import duties
on technology products by the Government of India are instrumental in the
evolution of this industry.

In the present time, when the COVID-19 pandemic has grappled the whole world
and economies have been hard hit. The Indian IT industry is still showing positive
signs and has the ability to overcome this exceptional catastrophe. It has arisen as a
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global economic force and a major contributor to the Indian economy in particular
and the world in general. In the last decade, India has emerged as an IT hub for the
software companies of the world and Indian software companies have taken
prominent positions in the global IT sector. India has become the world’s largest
sourcing destination for the IT industry. Online retailing, cloud computing and e-
commerce are all contributing to the speedy growth of the IT industry. The IT
sector has increased its contribution to India’s GDP from 1.2% in 1998 to almost
10% in 2019.
The remarkable feature of India’s IT industry is that along with its expansion
in terms of market size it is also incrementally adding a significant share to India’s
gross domestic product (GDP) and consequently boosting the growth and
development of the country.

INDIAN IT SECTOR REVENUE

200

180

160

140

120
136
100 126

80 99

60
50
40

20 18 34 41 41
24
3.5
2.4 10
0
2000 2005 2010 2015 2018 2019

Domestic Export
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1. COMPANY PROFILE
Revolux Solutions Private Limited is a leading software, web, mobile apps
development company headquartered in Mumbai. This Firm provide better
alternatives for an efficient digital marketing. Their services are known for their
level of expertise and technologies used. It has some of the best digital marketing
analysts and strategists, who have a proficient knowledge about their work and are
dedicated towards creating better digital marketing strategies for all types of
different business.

Their Services includes:

 Mobile App Development

 Web Application Development
 Blockchain App Development
 IoT App Development
 AI Chatbot Development
 Digital Marketing

2. OBJECTIVE OF A COMPANY

 Their vision is to offer next-generation solutions that revolutionize innovations,

to provide excellent services, to adopt client-centric approach, and to deliver
value to our customers.
 Revolux Solutions create software’s that speak the needs of new clients, design
in such a way to online mode and mobile success. Their excellence and ‘Make
it happen’ spirit drive the company to deliver highest performance, quality,
innovation and results.
 Their Objective is to deliver value and satisfaction to the customers, results to
shareholders and growth to colleagues with complete honest, fair and
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accountable, following ethical practices and remain trustworthy in the

relationships.

3. PROJECT GIVEN (SHUPPLE E-COMMERCE PLATFORM)

Shupple E-Commerce Platform was Launched in April 2020, it is a Direct-to-

Consumer eCommerce platform ecosystem that connects consumers, businesses,
brands, local small businesses, logistics partners, payment partners, marketing and
other collaborative partners to build a cohesive one stop ecosystem. Shupple is a
product of Revolux Solutions is an endeavour to make eCommerce affordable,
accessible to all and ensure the businesses have full transparency and control over
their eCommerce business operations and customers.

The main aim is to build a vibrant community and a platform that empowers sellers
to build & grow their businesses online in the most efficient and effective way and
help buyers find what they love.

4. OBJECTIVE OF THE PROJECT SHUPPLE

Shupple E-Commerce’s main objective is to help Brands and Businesses adopt a

direct-to-consumer online strategy approach without worrying about technology or
cost overheads to maintain and build such systems. It is a way to build sustainable
online businesses which helps to promote business and brands to grow their
business and offer easy and direct access to customers.

Shupple Platform offers -

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 Direct To Consumer Platform – Multiple Categories such as home

essentials, personal care, pharma & nutrition, kids & babies, professional
services, restaurants and bakery.
 Exclusive Brand Stores, Local Stores & Service Providers.
 Easy To Order & Track.
 Multiple Secured Payment Options.
 No Hidden Charges.
 Prices & Promotions Direct from Partners.
 Supports Indian Business, Indian Brands, Local Products &
entrepreneurship.
 Secure, state of the art, scalable, cloud based, modern technology
infrastructure.
 Expanding the eco systems with best collaborative partners – Payment
Gateways, Logistics Partners, Marketing Partners, Banking Partners.

5. THE PURPOSE OF THE PROJECT

Ecommerce platforms are the backbone of any online retail enterprise, allowing
the front-end and back-end to work in tandem and efficiently. E-commerce
platforms are the girders of the ecommerce building, providing a rigid structure
on which a B2B or B2C ecommerce enterprise is supported. Ecommerce has
emerged as the single biggest growth driver in the worldwide marketplace. They
don’t just support, though they are a growth enabler, through which an
organisation can expand its ecommerce offering, provide seamless customer
experience and control its own destiny.
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Online businesses, like all other businesses, need additional software to manage
back-end functions such as accounting, order management, inventory management,
and customer service. Piecing together different software solutions to create a
complete ecommerce business platform is complicated, requires frequent
maintenance and rarely functions efficiently. Fortunately, a new breed of business
software integrates all the needed commerce and business functionality into a
single ecommerce platform via a software-as-a-service (SaaS) model. With an
infrastructure that unifies business applications and the data that feeds them, it is
possible to create relevant, engaging and personalized online experiences.

6. BACKGROUND DETAILS

E-commerce is fast becoming one of the most preferred modes of shopping in

India, buoyed by increased customer adoption over the last 12 months due to the
Covid-19 pandemic, a new survey shows.
Despite the opening up of local markets, retail stores and malls over the past
few months, the findings of the survey by community platform Local Circles
shows that consumers who used ecommerce services during the past year are
continuing to use them.
Nearly half of all respondents answered that e-commerce websites and apps
have become their preferred mode of shopping over the last 12 months, while a
further 18% said they prefer getting goods delivered home from their local
retailers.
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The Proliferation of e-commerce in India

Most Preferred mode of shopping

19%

49%

32%

E-Commerce Websites and Apps Local Retailers offering Home Deilvery

Malls, Market and Local retailers

MOST CATEGORIES OF PRODUCTS PURCHASED

ONLINE

High-Value Items

Medium-Value Items

Groceries and Essentials

0% 10% 20% 30% 40% 50% 60% 70% 80%

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6.1 OBJECTIVE OF THE STUDY

1) To meet the altering & challenging needs of society in the Shupple E-

commerce online transactions by innovation, problem solving, eradicating
threats.
2) To promote the e-commerce transactions by making it safe and secure with
better manageable and easy for the small business, local brands, new
startups, etc.
3) To enhance the confidence level of the common people and seller to carry e-
commerce activities like online transactions, purchases, auctioning.
4) To look toward a next generation approach to security engineering by
Research.
5) Safe and secure solution solutions in the payment method on both sides i.e.,
Seller and buyer.

6.2 LIMITATIONS OF THE STUDY

1) There is a lack of system security, reliability, standards, and some

communication protocol. Customer loses their money if the website of
ecommerce site is hacked. Most common problem of e-commerce website is
not having enough cyber security.
2) In developing countries there is a culture of buying product by negotiating
price with seller, which is not easily possible in case of e-commerce in
developing countries because of lack of infrastructure facility.
3) One of the biggest challenges is the cutting down the price of internet.
Authorities are trying to keep low the price of bandwidth low. But the high
cost of spreading networks and operating expenses hinder to keep price low
for internet.
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6.3 RESEARCH METHODOLOGY USED

Systematic planning is required at all the stages of the marketing research

process. The procedures followed at each stage are methodologically sound,
well documented, and, as much as possible, planned in advance. Marketing
research uses the scientific method in that data are collected and analyzed to test
prior notions or hypothesis.
1) Exploratory research -
a. Used to better define a problem or scout opportunities.
b. In-depth interviews and discussions groups are commonly used.
2) Descriptive research -
a. Used to assess a situation in the marketplace (i.e., potential for a
specific product or consumer attitudes).
b. Methods include personal interviews.

6.3.1 DESIGN METHODOLOGY - The five phases of the project are as

follows:

 Scoping and planning- This phase focuses on the planning of the project’s
overall direction, including the definition of the project’s scope, objectives,
and timelines. The deliverable from this phase is this Design Plan.

 Conceptual design and research- In this phase, the conceptual design of

the methodology is developed and research on existing methodologies is
conducted. These research firms sometimes publish the methodologies that
consulting firms use. Consulting firms’ websites are another source for
researching E-commerce strategy methodologies.
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 Development of methodology- The actual methodology is developed in this

phase. Detailed descriptions of each task in the methodology are
documented, including the objectives, inputs, approach, relevant models,
applicable tools and techniques, outputs, and any references. The
methodology is to be documented in an appropriate format, be it a Word
document or HTML pages.

 Implementation of methodology- The methodology will be implemented

with a client. This phase includes the marketing of E-commerce strategy
development services and the closing of the sale, followed by the actual
implementation.

 Revision of methodology- Final touches and revisions to the methodology

are made in this phase. The majority of these revisions come from
experiences on the client project. Sample reports and any additional
references are added to the methodology.

6.4 ACTIVITIES CARRIED OUT DURING INTERNSHIP

1) Researching and collecting relevant Business Information as per our target

market.

2) Analyze Data based on topics of research and prepare specific report.

3) Identify Potential Seller Partners who could be listed on our eCommerce

Website.

4) Collaboratively work with the sales, marketing team and leadership team to
develop lead generation strategies.
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6.5 COLLECTION OF DATA FOR MY INTERNSHIP

1) Both Primary Data and Secondary sources of data were collected and used.
2) Primary Data collection such as Gathering the information from the clients
and employees, Details of the potential product were given and the analysis
of competition of brands.
3) Secondary data collection is such as the official sites of the companies were
visited, Company Profiles From the site like Zaubacorp, Indiamart, LinkedIn
Profiles, etc., Social Sites such as Instagram, Facebook, Pinterest, etc.
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DATA ANALYSIS
 Source of Data Collection – Secondary Data

CONSUMER BEHAVIOR ANALYSIS

When the COVID-19 pandemic hit, a remarkable and unprecedented shift

occurred in ecommerce. Many brick-and-mortar stores were forced to close,
and consumers were placed under stay-at-home orders. Subsequently,
consumers placed exceptional and unpredictable demand on the ecommerce
marketplace to provide the products they previously purchased in person. In
2020, 84% of consumers shopped online more than before. 
Initially, online stores struggled to meet this incredible demand. Products
sold out at record pace, stock dwindled or disappeared altogether, and fast
shipping and delivery lagged. Eventually, ecommerce stores began to fall into
step with this new, heightened demand. But along with that heightened demand
for products, there was also a transformation in consumer expectations for what
the online shopping experience should include. These new expectations created
different trends in online consumer behaviors. Even as brick-and-mortar stores
began to reopen their doors, a large majority of consumers continued to utilize
ecommerce to make purchases. 

Consumers discovered positive components to online shopping that they

enjoyed that weren’t available in the traditional offline shopping experience.
These positive online shopping experiences further encouraged new trends in
consumer behaviors to take a steadfast hold. 
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Consumer Purchase Decision Factors

17%

36%

17%

30%

Best Price Preferred Website Best Delivery Other

The key to success in ecommerce is understanding these new trends and

adopting business strategies to meet the current expectations of a convenient
buying journey. There are Five Major Factors influencing -

 Convenience is a top priority- One of the primary things’ consumers find

convenient is the ability to browse an online store and check out as a guest.
In addition, the fewer forms consumers have to complete — the more
convenient and better they find their overall customer buying journey (and
the more likely they are to return).

Value convinience now more than before COVID

restrictions

More influenced by convinience than price

Consumer cite convinience as their e-commerce top

priority consideration than a year ago
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
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 Easy access across all devices- 81% of online shoppers seek a seamless

transfer between devices throughout a buying journey. In fact, the
expectation is now that consumers can begin a buying journey on one
device, such as a desktop, and end on another, like their mobile device —
without interruption. This cross-device experience is also expected to
include checkouts with personal details already completed on whichever
device customers finalize their buying journey (even if they filled in these
details on a different device). 
 Effortless payment- Consumers seek convenience throughout the entire
buying journey. As part of that end-to-end buying convenience, they look to
discover ecommerce online shops that have easy-to-setup payment gateways
that also accept popular payment methods. The simplicity of payment
options drives 89% of consumers to make purchasing decisions more
quickly. And 84% of consumers purchase larger ticket items with offered
effortless and flexible payment options.
 Fast and reliable delivery- 95% of consumers feel that fast delivery options
are a must-have factor when shopping online.

SELLER BEHAVIOR ANALYSIS

 Sell across multiple platforms- Retailers, Small business, Local Brands,

Unknown Brands, etc. aren’t going to find success online unless they meet
consumers where they are. And in today’s marketplace, that means selling
across multiple ecommerce platforms. And while necessary, it can be difficult
to manage sales and inventory when selling on multiple sites. Using a system of
Shupple E-commerce platform will connect, manage, and automate commerce
operations. A system like this allows retailers to meet consumers wherever they
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shop, providing convenience and capitalizing on as many revenue opportunities

as possible.

 Provide faster shipping- With the rise of ecommerce conglomerates, like

Amazon, able to ship items quickly, consumers have come to expect transparent
and convenient expedited shipping options from all of their online retail shops.
Plainly stated, consumers want their products quickly and cheaply. And they’re
willing to prioritize retailers who can make these expectations a reality. In 2021
and beyond, it’s essential to offer customers the fastest shipping possible.
Therefore, Shupple platform works to make that a reality with distributed
warehouses and logistics automation. It’s fulfillment solution allows retailers to
meet fast shipping demands consistently to help establish customer trust and
increase customer satisfaction.

 Offer a simple return process- The customer journey doesn’t end when a
purchase is made. To keep customers loyal after they check out, post-purchase
services and interactions need to be as frictionless as possible. This means
offering a simple and convenient return process. Shupple allows customers to
generate return shipping labels and track returns all from one dashboard. An all-
inclusive system such as this also enables returns items to be processed and put
back into available inventory as efficiently and as seamlessly as possible.

 Create a personalized buying experience- Consumers want to conveniently

see recommended products that fit their specific needs or solve a problem
they’re experiencing — without having to dig deep. To do this, marketers need
to create a targeted and personalized buying experience based on data from
search, viewed, and purchase history. Demographic data like location and email
can also help determine customer needs or problems they need help solving. A
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cross channel marketing platform can make this a scalable, automated process.
Then, this data collected should be analyzed and applied to create the most
customized online shopping experience possible that meets the customer’s
needs or solves the problem.

 Upgrade the mobile shopping experience- According to Statista, consumers

spent 31% of digital ecommerce dollars on mobile devices. That amounts to
47.8 billion US dollars. Recent online behavior statistics like that can’t be
ignored. Retailers need to ensure that their mobile channels — both websites
and apps — rival that of the traditional desktop experience. The mobile
shopping experience should offer convenience by the ease of use. And it should
include frictionless touchpoints and positive micro-interactions throughout the
buyer’s journey.

 Include easy-to-locate product reviews- Consumers want to know the quality

of what they’re purchasing, and they don’t want to look far to find out. 38% of
consumers feel online reviews are critical when deciding whether or not to
make a purchase. (Age also plays a vital role in review expectations, with
younger age groups expecting more reviews than older ones.) Retailers should
display online reviews in easy-to-find locations for as many products as
possible. The less searching a customer has to do, the better. If consumers have
trouble finding reviews, they’re more likely to move on to another retail site
where they can conveniently read reviews before making a purchase.

 Offer flexible payment options- If the buying journey’s final steps are
complicated and inconvenient, consumers will likely skip making a purchase
altogether. In fact, 9 in 10 of respondents surveyed by Linnworks replied they
expect flexible payment options when checking out of online shops.
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OBSERVATIONS AND MAJOR FINDINGS

 Networking and Connections - One of the major observations I found while

doing the internship is that we were available to build the relationships with the
colleagues, clients, employers, etc. Chief Executive Officer and the supervisor
gave lectures in the online webinar where we were able to interact with them
and earn valuable knowledge and realize our mistakes. These people can
provide guidance and advice so that we can understand which direction to
choose in the future.
 Improved skills - I was able to handle all the documents and updated right
information at the right time. Improved my technical skills and communication
about business related activity throughout the internships was the opportunity
that I had. It also includes knowing how to fulfil tasks relevant to our desired
career path by gaining the industry knowledges.
 A greater sense of professionalism - Working in an office environment can be
difficult to get used to and the best way to learn how to navigate the working
world is through real life, hands-on experience. After the internship, I have
understood the appropriate way to behave as a professional and a sense of how
to play the game of office politics.
 More confidence in your career direction - "An internship is an opportunity
to test out a career field of interest," Strausser says. By the end of internship, I
have a clearer idea of which direction to choose and where to start. And also,
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after highlighting all the contributions to the company and how I have added
value makes a great impression and maybe they're willing to recommend us for
a job down the road.

CONCLUSIONS

The e-commerce industry will be a leader with popularity in electronic business

world in the upcoming years. The e-commerce revolution has fundamentally
changed the business of transaction by giving new opportunities and breaking
borders easily. In India, it has strongly impacted the traditional business system
and changing the life of people by making it easier. While it gives benefits to
customer and seller, e-commerce gives challenges to traditional business for
competitive position. Developing countries face many obstacles that affect the
successful implementation of e-commerce with the help of comparing with
developed country. When the internet cost will be low then the e-commerce will
flourish easily and will make many of traditional business to run out of their
business. Convenience is one of the benefits that customer gets from the e-
commerce and thus increasing customer satisfaction. This is due to customer can
place a purchase an order from anywhere with internet connection. E-commerce
business provider should give importance on every customer by giving smooth
service and many options for payment and have more functions available online.
Other benefits are expanded product offerings and expanded geographic reach. But
e-commerce business faces a lot of challenges in flourishing their business.

Our study, being conceptual in nature, raises a number of opportunities for future
research, both in terms of theory development and concept validation. More
empirical research will in fact be necessary to refine and further elaborate findings
 P a g e | 28

in the area of ecommerce. The study is an eye opener for the researchers who have
ample interest in E-commerce. This review paper will offer them the leads towards
the better understanding of the key variables of the recent E-commerce platform
that is revolutionizing the business.