Prestige Institute of Management and Research,

Indore
(An Autonomous Institution Established in 1994, Accredited Twice Consecutively with Grade „A‟NAAC (UGC) ISO
9001: 2008 Certified Institute, AICTE / UGC Approved Programs affiliated to DAVV, Indore)

[Session 2019 – 2021]

LIVE PROJECT

on

“BUSINESS DEVELOPMENT AT
EVITAMINS BUSINESS CONSULTING PVT. LTD. INDORE”

Faculty Mentor: Submitted By:

Dr. Rashmi Gharia Surbhi Agrawal
M B A (IB) VI Semester
Scholar no. 11

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 STUDENT DECLARATION

I, Surbhi Agrawal, hereby declare that the presented Live Project Report titled “Business
Development at Evitamin Business Consulting Pvt. Ltd. Indore” is uniquely prepared by
me after the completion of 10 days of work at Evitamin Business Consulting Pvt. Ltd.
Indore.

I also confirm that the report is prepared only for my academic requirement and not for any
other purpose. It must not be used with the interest of opposite party of the corporation.

I also hereby declare that I have read and understood the evaluation method of Live Project.

Surbhi Agrawal

(MBA –IB, VI Semester)

Scholar No.

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 CERTIFICATE

This is to certify that Surbhi Agrawal, the student of Master of Business Administration
International Business program of Prestige Institute of Management and Research,
Indore has completed Live Project Report titled “Business Development at Evitamin
Business Consulting Pvt. Ltd. Indore” under my guidance and supervision. As per my
knowledge the work carried out by Her is original and genuine. I wish further success to him.

(Signature)

Dr. Rashmi Gharia

Prestige Institute of
Management and Research,
Indore

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CERTIFICATE OF LIVE PROJECT

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 ACKNOWLEDGEMENT

I would like to express my special thanks of gratitude and reverence to all those who
encouraged me towards completing the project. It has been a great experience working on
“Business Development at Evitamin Business Consulting Pvt. Ltd. Indore”. It gave me
overall knowledge about how an enterprise working successfully in a competitive world.

I would like to thank my mentor “Dr Rashmi Gharia” for this project and for providing his
immense guidance and valuable knowledge to complete the project.

I would like to thank “Prajakta Puranik” Mentor at Evitamin Business Consulting Pvt Ltd
for letting me the part of the company for 10 days of duration and helping me out in all
aspects.

I would like to thank “Dr. Yogeshwari Pathak” (Director) “Prestige Institute of

Management and Research” and “Dr. Ajit Upadhyaya” Live Project Coordinator for
providing the opportunity to have this Live project.

Surbhi Agrawal

MBA (IB) VI th Semester

Scholar No. -

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 CONTENT

S. PARTICULAR PAGE
NO.
1. INTRODUCTION 7
Introduction and growth of industry 8
Parameters of study 9
Reason for selecting the topic 9
2. ABOUT THE COMPANY 10
3. LIVE PROJECT METHODOLOGY 12
Universe 12
Data Collection 12
Sampling Unit 12
Objective of live project 12
4. FACTS AND OBSERVATION 13
Organization Structure 13
E-commerce Services 14
5. CONCLUSION 15
6. REFERENCES 16

1. INTRODUCTION

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1.1 INTRODUCTION AND GROWTH OF INDUSTRY
At first the term E-commerce meant the process of execution of commercial
transactions electronically with the help of the leading technologies such as Electronic
data interchange (EDI) and Electronic Funds Transfer (EFT) which gave an
opportunity for uses to exchange business information and do electronic transactions.

Electronic commerce is a term for any type of business or commercial transaction that
involves that transfer of information across the internet. It covers a range of different
type of businesses, from consumer based retail sites, through action or music sites, to
business exchanges trading goods and services between corporations. It is currently
one of the most important aspect of internet.

E-commerce has transformed the way business is done in India. The Indian E-commerce
market is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion as of 2017.
Much of the growth for the industry has been triggered by an increase in internet and
smartphone penetration. As of September 2020, the number of internet connections in India
significantly increased to 776.45 million, driven by the ‘Digital India’ programme. Out of the
total internet connections, ~61% connections were in urban areas, of which 97% connections
were wireless.

MARKET SIZE

The Indian online grocery market is estimated to reach US$ 18.2 billion in 2024 from US
$1.9 billion in 2019, expanding at a CAGR of 57%. India's e-commerce orders volume
increased by 36% in the last quarter of 2020, with the personal care, beauty and wellness
(PCB&W) segment being the largest beneficiary.
Propelled by rising smartphone penetration, launch of 4G network and increasing consumer
wealth, the Indian E-commerce market is expected to grow to US$ 200 billion by 2026 from
US$ 38.5 billion in 2017. Online retail sales in India is expected to grow 31% to touch US$
32.70 billion in 2018, led by Flipkart, Amazon India and Paytm Mall.
In India, smartphone shipments reached 150 million units and 5G smartphone shipments
crossed 4 million in 2020, driven by high consumer demand post-lockdown.
In festive season CY20, the Indian e-commerce GMV was recorded at US$ 8.3 billion, a
significant jump of 66% over the previous festive season. Similarly, the Indian e-commerce
market recorded ~88 million users in festive season CY20, a significant jump of 87% over
the previous festive season.

INVESTMENTS/ DEVELOPMENTS

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Some of the major developments in the Indian e-commerce sector are as follows:

 In February 2021, Flipkart partnered with Maharashtra State Khadi & Village
Industries Board and Maharashtra Small Scale Industries Development Corporation to
bring local artisans and small and medium businesses into the e-commerce ecosystem.
 In February 2021, Zomato entered into an agreement with the Ministry of Housing
and Urban Affairs (MoHUA) to introduce 300 street food vendors on its portal.
 In February 2021, Flipkart Wholesale, the digital B2B marketplace of Flipkart Group
will offer grocery on its app with an aim to provide kiranas and small retailers one-
stop access to a wide selection of products.
 In February 2021, Udaan, a B2B e-commerce firm, announced to expand its
warehouse capacity (by 5x) to 50 million sq. ft. across several states in the next 7-8
years.
 In January 2021, Flipkart introduced SuperCoin Pay to strengthen its SuperCoin
rewards programme by allowing customers to pay through SuperCoins at >5,000
retail outlets across the country.
 In January 2021, The Khadi and Village Industries Commission (KVIC) unveiled
eKhadiIndia.com, an e-commerce portal, which will comprise >50,000 products,
ranging from apparel to home décor.
 In January 2021, the B2B e-commerce platform, Udaan raised US$ 280 million (~Rs.
2,048 crore) in additional financing from new investors—Octahedron Capital and
Moonstone Capital. Prior to this, in October 2019, the company raised US$ 585
million (~Rs. 4,280 crore) from Tencent, Altimeter, Footpath Ventures, Hillhouse,
GGV Capital and Citi Ventures. It is likely to deploy the latest fund towards
continued market creation of B2B e-commerce in India and digitise more small
businesses across the country.
 Flipkart partnered with PayTM for its annual Big Billion Days Sale event in October
2020, offering customers the convenience of making payments directly through the
latter's application with the bonus of receiving PayTM cashbacks over and above
Flipkart discounts.
 Infibeam Avenues signed a contract with Oman’s second-largest bank, the Bank of
Muscat, to process the bank’s online card transactions of various payment networks
through its digital payment solution—CCAvenue Payment Gateway Service in
November 2020.
 In November 2020, Amazon India announced collaboration with Hindustan Petroleum
Corporation Limited. Under this partnership, customers will be able to book and pay
for their LPG cylinders until the delivery.
 In November 2020, Reliance Retail Ventures Ltd. (RRVL), a subsidiary of Reliance
Industries (RIL), acquired a minority stake of Urban Ladder Home Decor Solutions
Pvt. Ltd. for Rs. 182.12 crore (US$ 24.67 million).
 In November 2020, Flipkart acquired Scapic, an Augmented Reality (AR) firm, to
boost user experience.

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  In November 2020, Amazon India has opened 'Made in India' toy store, in line with
the government's ‘Atmanirbhar Bharat’ vision. The store will allow thousands of
manufacturers and vendors to sell toys driven by the Indian culture, folk tales and toys
that promote creative thinking and are locally crafted & manufactured.

1.2 PARAMETERS OF STUDY

 Interaction with clients.

 Understand the client’s requirement.
 Provide accurate information about services.

1.3 REASON FOR SELECTING THE TOPIC

 Gain knowledge about the market for future aspect.

 Understanding advertising services.
 Real time experience.

2.ABOUT THE COMPANY

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E-VITAMINS BUSINESS CONSULTING PVT LTD:-

E-vitamins is an e-commerce and digital marketing service provider established in Indore. It

was founded by two youngsters Mr Vaibhav Daga and Mrs Mishika Daga in 2015 with a
motive to deliver quality creative services to the clients in all the domains of digital
marketing and e-commerce. Since online shopping platform has become an inevitable part of
every business today, whether B2B or B2C, we develop customized e-commerce stores. They
also provide all types of digital marketing services to boost online presence of your product
and brand.
E-vitamins offer a plethora of services comprising SMM, SEO, PPC, A+ Content,
Cataloguing, Web Design and Development, Digital Marketing, E-commerce Solutions,
Content Management and Advertising related projects, in brief we have solutions for all your
online business requirements. We believe in delivering what we promise and we never
compromise on quality. We will offer you digital marketing solutions that will keep you
ahead of others in the market.

VISION:-

 Our vision is to leverage our deep expertise and understanding of the business domain
area and requirements of clients to create a solution for their individual business
needs.
 Help clients in creating a positive and strong relationship with their audience and in
brand building.
 Be known for our unique approaches and quality work towards providing highest
satisfaction to every client, we work with.
MISSION:-

 To constantly deliver innovative digital marketing solutions to the clients and ensure
continuous progress in their business.
 Enhance our client’s online presence by constantly upgrading our technology and
competencies.
 Maintain a decent relationship with our clients and provide services to expand their
reach to new markets.
 Provide impeccable customer service with the highest level of expertise and advice.

SERVICES PROVIDED BY E-VITAMINS:-

 Web Designing.
 Social Media Marketing

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 Social Media Optimization
 Graphic Designing
 Content, Influencer & affiliate Marketing
 3D Modelling
 Account Reinstatement
 Amazon Store Front Creation
 Boost-Account Management
 Cataloguing
 Google Adword

What We do:-

E-vitamins help small retailers as well as larger ones go online and join retail portals with
an array of services like registration of company, registration with portals, listing and
even Digital marketing services – SEO, SMO, PPC. We handhold clients through the
process and set them on the high road to success. It gives us pride, satisfaction and
inspiration to see our clients prosper through our efforts. E-vitamins is more than just a
service provider. It is a business partner that works for its clients and keeps them on the
fast trajectory to growth. The company believes in building long-term business
relationships founded on trust and respect for clients in a win-win policy based on
expertise.

3.LIVE PROJECT METHODOLOGY

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3.1 Universe
In this live project the universe is the company i.e., E-Vitamin Business
Consulting Pvt. Ltd. Indore.

3.2 Data Collection

Primary Data – the primary data is collected through the observation of
market and the consumers.
Secondary Data – The secondary data is collected through the theory material
related to industry and secondary sources.

3.3 Sampling Unit

the leads generated by My Mentor at ., E-Vitamin Business Consulting Pvt.
Ltd. and Some Leads generated by my self during the project on the basis of area.
This Leads has taken as sampling unit.

3.4 Objective of Live Project

 To know how E-Commerce Industry Work.
 To Convince and identify the need of prospects clients and satisfy them with E-
commerce services.

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 4. FACTS AND OBSERVATION

 Clients were more Price conscious.

 Change of the clients.
 Many times, work is being Delayed.
 Lack of business Development
 Tough Competition was there in Market.
 Client’s decision depends on their budget and target audience.
 Prompt responses and meticulous attention to detail.
  Expertise in various domains rendered through a single channel.
  Cost efficiencies and productivity increases for clients.
  Ethical and transparent dealings.
  Full commitment to furthering business of clients.
 Affordable pricing policies.

4.1 ORGANISATION STRUCTURE

This Organizational structure outlines shows how activities are directed in

order to achieve the goals in, E-Vitamin Business Consulting Pvt. Ltd.. Having an
Organisation Structure in place allows companies to remain efficient and focused. This
Organizational structure determines how information flows between different levels within,
E-Vitamin Business Consulting Pvt. Ltd.

CEO

Finance Opration Business Development

Content Designing Content Social media

Creation Writing

Web
Development

Graphic

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 4.2 E-Commerce Services

The Company provides 360 E Commerce solutions in digital services.

Digital Services Includes -Web Designing, SEO & SEM, Social Media Marketing, Social
Media optimization, Graphic Designing, Public Relation, Content, Influencer & affiliate
Marketing

I have worked for Selling eCommerce, Web Development & Design, SEO & Content
Services, to potential offshore clients, qualifying and pursuing potential leads from US and
Europe through cold calling, e-mails, bidding, web research, leads from existing clients etc.
Contacting new and existing customers to discuss their needs and to explain how these needs
could be met by specific services. Provide solutions based on analyses of customer's needs
and on all knowledge of offered services capabilities and limitations. Negotiate prices or
terms of sales or service agreements. Set aggressive targets and devise concrete plans to
achieve them. Responsible for acquiring business and achieving sales figures. Exploring new
potential areas for business development. Introduce new and innovative programs and other
strategies to secure business. Responsible for building a strong network / relationship with
clients (especially international). Preparation of proposals, documentation, etc. Post- proposal
follow-ups with clients. To look after the progress / status of project execution for self-
generated projects. Responsible for negotiation and customer relationship management

5.CONCLUSION
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 6. REFERENCES

1. http://evitamin.in/
2. https://www.linkedin.com/company/evitamin/mycompany/
3. https://en.wikipedia.org/wiki/E-commerce
4. https://www.zaubacorp.com/company/FORMULA-ONE-BUSINESS-
CONSULTING-PRIVATE-LIMITED/U74120MP2015PTC034489

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